Senior Event Marketing Manager (US)

📌 Core Information

🔹 Job Title: Senior Event Marketing Manager (US)

🔹 Company: Emburse

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (with 35%-50% travel)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of corporate and sponsored events
• Cross-functional collaboration with marketing and other departments
• Budget management and tracking event-generated pipeline
• Creative problem-solving and process development
• Willingness to travel 35%-50% (aligned with safety protocols)

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and creative problem-solving. It involves frequent travel and cross-functional collaboration, making it ideal for someone who thrives in dynamic environments.

📋 Key Responsibilities

✅ Partner with demand gen marketing team, BDRs, Sales, and broader Marketing counterparts to build an integrated field events plan to drive pipeline generation and brand awareness.

✅ Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute the overall events strategy.

✅ Lead and oversee execution of virtual and in-person field events, including tradeshows, industry, and partner events globally.

✅ Manage the field events calendar; proactively review existing events and identify additional industry tradeshows, events, and sponsorship opportunities that will impact pipeline and brand awareness.

✅ Develop creative ideas to expand brand recognition and drive interaction at events, including design elements, activities, and more.

✅ Develop and implement new processes that drive event success.

✅ Manage and track events budget and spend.

✅ Measure and report on event-generated and influenced pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.

✅ Manage branded company swag strategy, including sourcing, distribution, and storage.

ASSUMPTION: This role involves a mix of strategic planning, operational execution, and creative problem-solving. It requires strong project management skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 4+ years of proven experience in a B2B marketing and events role

Required Skills:

• Analytical, data-driven mindset
• Experience in developing and executing integrated event strategies
• Experience tracking event contribution to pipeline health and reporting on ROI
• Strong project management and organizational skills
• Process-oriented mindset
• Creative problem-solving skills
• Working knowledge of Salesforce
• Excellent written/oral communications and analytical skills

Preferred Skills:

• Experience with event management software
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B marketing and events, with a proven track record of driving pipeline generation and brand awareness through events. They should be comfortable working with data and using it to inform strategic decisions.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - CAD 120,000 per year (based on industry standards for a Senior Event Marketing Manager in Toronto)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for event schedules

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Event Marketing Manager in Toronto. Benefits are based on Emburse's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, travel and expense management)

Company Size: 501-1,000 employees (large enough to have established processes but still agile)

Founded: 2015 (relatively young, with a focus on innovation)

Company Description:

• Emburse delivers innovative end-to-end travel and expense management solutions
• Trusted by more than 12 million finance and travel leaders, and business professionals worldwide
• Available in 180 currencies and 40 tax jurisdictions, serving 20,000+ organizations in 120 countries

Company Specialties:

• Travel and expense management
• Pipeline generation and brand awareness
• Global event management

Company Website: emburse.com

ASSUMPTION: Emburse is a growing company in the travel and expense management industry, with a focus on innovation and global expansion. This role plays a crucial part in driving brand awareness and pipeline generation through strategic event management.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Marketing

Work Arrangement: On-site with 35%-50% travel (aligned with safety protocols)

Growth Opportunities:

• Potential to take on more strategic responsibilities as the company grows
• Opportunities to work on global events and expand professional network
• Internal mobility within the marketing department or other functions

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across other functions within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 2 St Clair Ave E, Suite 750, Toronto, Ontario M4T 2T5, CA

Geographic Context:

• Toronto is a multicultural city with a thriving tech industry
• Close proximity to public transportation and amenities
• Vibrant food scene and cultural attractions

Work Schedule: Full-time (40 hours/week), with flexibility for event schedules

ASSUMPTION: The Toronto office provides a modern, collaborative work environment, with easy access to public transportation and amenities. The work schedule is flexible to accommodate event schedules.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Senior Director of Marketing
• Case study or presentation to showcase event planning skills
• Final interview with the Marketing Director

Key Assessment Areas:

• Event planning and execution skills
• Cross-functional collaboration and communication
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant event management experience and achievements
• Demonstrate strong project management and organizational skills
• Showcase ability to work effectively with cross-functional teams
• Prepare for case study or presentation by researching Emburse's events and industry trends

ATS Keywords: Event Marketing, B2B Marketing, Pipeline Generation, Brand Awareness, Event Strategy, Cross-Functional Collaboration, Budget Management, Salesforce, Communication Skills, Data-Driven Mindset, Process-Oriented, Relationship Building, Event Execution, Global Events

ASSUMPTION: The interview process for this role is designed to assess the candidate's event planning and execution skills, as well as their ability to work effectively with cross-functional teams. Candidates should be prepared to discuss their relevant experience and demonstrate their skills through a case study or presentation.

🛠️ Tools & Technologies

• Salesforce
• Event management software (e.g., Cvent, Bizzabo, etc.)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: This role requires proficiency in Salesforce and event management software. Familiarity with Microsoft Office Suite and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you embody Emburse's customer-centric value in your event planning?
• Can you provide an example of a time when you had to adapt quickly to a change in event plans?
• How do you ensure that your events are inclusive and accessible to all attendees?

ASSUMPTION: Emburse values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive. They should be adaptable, flexible, and results-oriented, with a strong work ethic and a desire to learn and grow.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong project management skills
• Working with various teams and stakeholders, necessitating strong communication and collaboration skills
• Keeping up with industry trends and best practices in event management
• Balancing event planning with day-to-day marketing tasks and responsibilities
• Meeting pipeline generation and brand awareness goals, requiring a data-driven approach

ASSUMPTION: This role presents several challenges, including managing multiple events simultaneously, working with various teams, and keeping up with industry trends. Candidates should be prepared to balance event planning with day-to-day marketing tasks and demonstrate a data-driven approach to meeting pipeline generation and brand awareness goals.

📈 Similar Roles Comparison

• Unlike other event marketing roles, this position requires a higher level of strategic planning and global event management
• Emburse's focus on pipeline generation and brand awareness sets this role apart from other event marketing positions
• This role offers opportunities for professional growth and development within the marketing department and across other functions

ASSUMPTION: This role is unique in its focus on strategic planning, global event management, and driving pipeline generation and brand awareness. It offers opportunities for professional growth and development within the marketing department and across other functions.

📝 Sample Projects

• Planning and executing a global user conference, including logistics, speaker management, and attendee engagement
• Developing and implementing a new process for tracking event-generated pipeline and reporting on ROI
• Identifying and securing sponsorship opportunities for Emburse's events, including negotiating contracts and managing relationships with sponsors

ASSUMPTION: These sample projects demonstrate the strategic planning, operational execution, and creative problem-solving required for this role. They also highlight the importance of data-driven decision-making and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Emburse support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Emburse measure the success of its events, and how can I contribute to improving event performance?

ASSUMPTION: These key questions help candidates understand the team structure, challenges, and priorities of the role, as well as Emburse's commitment to employee development and event performance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event management experience and skills
• Prepare a cover letter that demonstrates your understanding of Emburse's events and your ability to drive pipeline generation and brand awareness
• Prepare for the case study or presentation by researching Emburse's events and industry trends
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.