Senior Events Marketing Manager (AMERS)

📌 Core Information

🔹 Job Title: Senior Events Marketing Manager (AMERS)

🔹 Company: SugarCRM

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing virtual and in-person events to generate sales opportunities and deepen relationships
• Collaborating with cross-functional teams to ideate, select, and execute events that align with brand storytelling and customer experiences
• Managing all aspects of event execution, including planning, budgeting, logistics, vendor management, and on-site execution
• Evaluating event ROI and recommending budget reallocations based on performance
• Establishing and maintaining standard operating procedures, playbooks, and training resources to scale internal event processes

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, pushing boundaries, and proposing new ideas to establish best practices.

📋 Key Responsibilities

✅ Plan and host virtual and in-person events to create net-new sales opportunities, accelerate pipeline, and deepen partner and customer relationships

✅ Lead annual event strategy planning, including thematic development, and cross-functional KPIs aligned to pipeline and revenue targets

✅ Partner with internal stakeholders to ideate, select, and execute Industry Tradeshows, VIP Events, Field Events, Webinars, and support regional Partner and Customer Events

✅ Manage all aspects of event execution, including planning, budgeting, logistics, vendor and contract management, creative direction, speaker coordination, and on-site execution

✅ Design and implement immersive event activations that align brand storytelling with impactful customer experiences

✅ Launch innovative event formats such as executive forums, CX workshops, micro-dinners, and private salons to expand executive engagement

✅ Maintain a master event calendar in partnership with GTM and key stakeholders to ensure market alignment and resource coordination

✅ Source and negotiate venues, and design programs for VIP experiences such as executive dinners, summits, and partner events

✅ Evaluate trade association event and webinar opportunities

✅ Lead executive briefing prep and post-event communications including run-of-show, talking points, and strategic debriefs

✅ Develop and maintain standard operating procedures, playbooks, and training resources to scale internal event processes and ensure alignment across teams

✅ Track and optimize the full event funnel—from promotion through follow-up—to improve conversion rates and performance

✅ Establish a robust reporting framework to measure event success across the funnel (e.g. pipeline generated/influenced, ROI) and deliver post-event readouts

✅ Collaborate with Marketing Operations on lead capture systems and event tech stack to ensure clean data and effective lead routing

ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple marketing initiatives simultaneously from concept through execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience planning, executing, and measuring events and integrated marketing programs of varying sizes and complexity

Required Skills:

• Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
• Strong analytical mindset with the ability to derive actionable insights from performance metrics and optimize accordingly
• Previous experience creating virtual and in-person events to support ABM motions and campaigns
• Proficiency in using project management tools to drive timely and coordinated execution
• Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
• Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
• Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
• Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
• Willingness and ability to travel as needed for in-person events and key meetings

Preferred Skills:

• Experience in startup environments
• Experience in Manufacturing, Wholesale, or Distribution verticals

ASSUMPTION: Candidates with experience in B2B SaaS environments and a strong understanding of marketing automation platforms and CRM systems are highly desired.

💰 Compensation & Benefits

Salary Range: $102,000 - $135,000 a year

Benefits:

• Excellent Healthcare Package
• Savings and Investment - 401(k) Match
• Unlimited Paid Time Off
• Paid Parental Leave
• Online Legal Services
• Financial Planning Services
• Discounted Pet Insurance
• Corporate Benefit Program
• Health and Wellness Reimbursement Program
• Travel Discounts
• Educational Resources
• Employee Referral Bonus Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Senior Events Marketing Manager role in the Denver, Colorado area, with consideration for the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on Customer Relationship Management (CRM) solutions for complex, relationship-driven industries

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth

Founded: 2004, with over two decades of experience in the CRM industry

Company Description:

• SugarCRM stands behind every sales leader who wants to reach their full potential, helping them cut through complexity, prioritize opportunities, and grow using the resources they already have
• The company is built for complex, relationship-driven industries, such as manufacturing, wholesale, and distribution, looking to accelerate growth and make smarter decisions
• SugarCRM is recognized as a Great Place to Work, valuing work/life balance and flexibility for its employees

Company Specialties:

• CRM
• Lead Management
• Cloud Computing
• Sales Force Automation
• Contact Management
• Social CRM
• Mobile CRM
• Customer Journey
• Marketing Automation
• Customer Service

Company Website: SugarCRM

ASSUMPTION: SugarCRM's focus on complex, relationship-driven industries and commitment to helping sales leaders reach their full potential sets it apart in the CRM software market.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence in the events marketing function

Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates with cross-functional teams, including marketing, sales, SDRs, customer success, product, brand, and GTM teams

Work Arrangement: Hybrid model, with a mix of remote work and in-office collaboration at the Denver, Colorado location, specifically working in-office a minimum of 3 days per week

Growth Opportunities:

• Potential to expand the role's scope and impact as the company grows and enters new markets
• Opportunities to mentor junior team members and contribute to the development of internal event processes
• Possibility to transition into a leadership role within the marketing department as the company continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's events marketing strategy and execution.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote work and in-office collaboration

Office Location(s): 201 Columbine St #300, Denver, Colorado 80206, United States

Geographic Context:

• Denver, Colorado is a vibrant, growing city with a thriving tech industry and a high quality of life
• The city offers a mix of urban and outdoor activities, with easy access to the Rocky Mountains for hiking, skiing, and other recreational opportunities
• Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers

Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited paid time off

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees, allowing them to enjoy the benefits of both remote work and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Senior Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution experience
• Strategic thinking and problem-solving skills
• Collaboration and communication skills
• Adaptability and resilience in a fast-paced environment
• Alignment with SugarCRM's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your event planning experience and provide specific examples of successful events you've executed
• Demonstrate your understanding of SugarCRM's mission and values, and how your skills and experience align with the company's goals
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities

ATS Keywords: Event Planning, Marketing Strategy, Budget Management, Vendor Management, Creative Direction, Data Analysis, Lead Generation, Project Management, Collaboration, Problem Solving, Attention to Detail, CRM Systems, Marketing Automation, B2B Marketing, Communication, Adaptability

ASSUMPTION: SugarCRM's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Cvent, Eventbrite)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in using marketing automation platforms, CRM systems, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and resilient, with a willingness to pivot and adjust strategies as needed
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
• Are you a strong collaborator, and do you enjoy working with cross-functional teams to achieve common goals?
• Do you have a data-driven mindset, and are you comfortable using data to inform decision-making and optimize processes?

ASSUMPTION: SugarCRM's culture values innovation, collaboration, and a customer-centric approach, with a strong emphasis on execution and results.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, from concept through execution
• Balancing the need for strategic thinking with tactical execution
• Navigating a fast-paced, dynamic environment with a high degree of multitasking
• Adapting to changes in priorities, resources, and market conditions
• Managing vendor relationships and negotiating contracts for events and related services

ASSUMPTION: The fast-paced, dynamic nature of this role requires strong organizational skills, adaptability, and a high degree of multitasking.

📈 Similar Roles Comparison

• This role is similar to other Senior Events Marketing Manager positions in B2B SaaS companies, with a focus on planning, executing, and measuring events to generate sales opportunities and deepen relationships
• However, this role may have a broader scope and more responsibility for strategic planning and cross-functional collaboration than similar roles in smaller companies or startups
• Career progression in this role may involve transitioning into a leadership role within the marketing department or moving into a more strategic, cross-functional role within the organization

ASSUMPTION: This role offers significant growth potential and may provide opportunities to expand the candidate's skill set and take on more strategic responsibilities as the company grows.

📝 Sample Projects

• Planning and executing a virtual industry trade show, including vendor management, speaker coordination, and on-site execution
• Developing and implementing an immersive event activation for a VIP customer experience, aligning brand storytelling with impactful customer experiences
• Launching an innovative event format, such as an executive forum or CX workshop, to expand executive engagement and deepen relationships

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative nature of the Senior Events Marketing Manager role at SugarCRM.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the events marketing team currently, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as demand generation and brand marketing, to ensure consistent messaging and alignment across events?
• What are the most successful events that the company has hosted in the past, and what key lessons can be applied to future events?
• How does the company measure the success of its events, and what key performance indicators (KPIs) are tracked and optimized?
• What opportunities are there for growth and professional development within the events marketing team and the broader marketing organization?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities
• Practice common interview questions and brush up on your event planning and marketing strategy skills
• Follow up with the hiring manager or HR team within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.