📌 Core Information
🔹 Job Title: Senior Executive - Growth
🔹 Company: ixigo
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-time, On-site
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through personalized communication strategies across various channels
- Collaborating with cross-functional teams to execute marketing campaigns and optimize user engagement
- Managing platform discounts, vouchers, and promotional offers to attract new customers
- Analyzing campaign performance and identifying opportunities to increase engagement and revenue
- Integrating new tools and technologies for marketing automation
ASSUMPTION: This role requires a strong understanding of mobile apps and user behavior on smartphones/internet, as well as experience with marketing automation tools like Clevertap.
📋 Key Responsibilities
✅ Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.
✅ Configure platform & partner discounts & vouchers.
✅ Manage banners across apps & website for different offers & sale events.
✅ Launch promotional offers and events to attract new customers.
✅ Work closely with cross-functional teams on campaign requirements, strategy, and execution.
✅ Use data and testing to optimize and improve content and targeting for all customer communications.
✅ Identify, acquire, and integrate new tools and technologies for marketing automation.
✅ Safeguard sensitive company data and report any suspected security incidents.
✅ Support weekly, monthly, and ad hoc reporting on campaign performance metrics.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well within an informal startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years in omni-channel marketing management
Required Skills:
- Strong understanding of mobile apps and user behavior on smartphones/internet
- Hands-on experience with Marketing Automation tools like Clevertap
- Ability to use photoshop or basic image editing tools
- Strong written and verbal communication skills
- Able to fit in well within an informal startup environment
- High energy level and untiring commitment to drive oneself & the team towards goals
Preferred Skills:
- Prior experience with CRM and CLM tools like WebEngage, MoEngage and CleverTap
- Knowledge of data analysis and campaign optimization
- Familiarity with the travel industry
ASSUMPTION: Candidates with experience in the travel industry or familiarity with CRM tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 LPA (Estimated, based on experience level and industry standards)
Benefits:
- Health insurance
- Performance-based bonuses
- Employee stock options
- Professional development opportunities
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the technology sector in Bangalore.
📌 Applicant Insights
🔍 Company Context
Industry: ixigo operates in the competitive online travel industry, focusing on empowering Indian travelers to plan, book, and manage their trips across various modes of transportation and accommodations.
Company Size: ixigo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ixigo was launched in 2007 by Aloke Bajpai & Rajnish Kumar, with a mission to leverage artificial intelligence to assist travelers in making smarter travel decisions.
Company Description:
- ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
- The company uses artificial intelligence, machine learning, and data science-led innovations to provide travelers with smarter travel decisions on its OTA platforms, including websites and mobile applications.
- ixigo acquired ConfirmTkt and AbhiBus in 2021, expanding its services and user base.
Company Specialties:
- Online travel
- Travel information
- Domestic & International Air Tickets
- Domestic & International Hotel Bookings
- Bus tickets across India
- Train tickets across India
- AI Trip Planner
Company Website: ixigo.com
ASSUMPTION: ixigo's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry and travel sector.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, seeking to grow their career in the technology sector.
Reporting Structure: The Senior Executive - Growth will report directly to the Head of Marketing or a similar role within the company.
Work Arrangement: This role is on-site, with the opportunity for remote work and flexible hours.
Growth Opportunities:
- Progression to a leadership role within the marketing department
- Expanding responsibilities to include additional channels or markets
- Gaining experience in a high-growth startup environment
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the technology sector.
🌍 Location & Work Environment
Office Type: ixigo's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Vaishnavi Tech park, Bangalore, Karnataka, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and startup ecosystem.
- The city offers a mix of traditional Indian culture and modern urban living, with a diverse range of dining, entertainment, and recreational options.
- Bangalore has a tropical savanna climate, with warm, dry winters and hot, wet summers.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the opportunity for remote work.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to adapt to the fast-paced, dynamic nature of a startup work culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of ixigo's business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Marketing Automation, User Growth, Campaign Management, CRM Tools, Data Analysis, Startup Environment, Travel Industry
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing Automation tools: Clevertap, WebEngage, MoEngage
- CRM tools: Salesforce, HubSpot
- Data analysis tools: Google Analytics, Tableau
- Design tools: Photoshop, Canva
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric approach
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with ixigo's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic startup environment
- Working with sensitive company data and ensuring data security
- Competing in a crowded and competitive online travel market
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving user growth through personalized communication strategies across various channels.
- In the competitive online travel industry, candidates should expect to work in a fast-paced environment with a strong focus on data-driven decision-making.
- This role offers growth opportunities for candidates looking to advance their careers in marketing within the technology sector.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competitive landscape.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant users
- Analyzing user data to identify trends and optimize push notification content and timing
- Collaborating with the design team to create visually appealing and on-brand marketing materials
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how does this role address them?
- How does ixigo support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does ixigo ensure the security and privacy of user data, and what role does this position play in that process?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching ixigo's business and the travel industry
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
