Senior Executive - Growth

📌 Core Information

🔹 Job Title: Senior Executive - Growth

🔹 Company: ixigo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing personalized communication strategies to drive user growth through various channels
• Collaborating with cross-functional teams to execute campaigns and optimize performance metrics
• Managing promotional offers and events to attract new customers
• Integrating new tools and technologies for marketing automation

ASSUMPTION: This role requires a strong understanding of mobile apps and user behavior on smartphones/internet, as well as hands-on experience with marketing automation tools like Clevertap.

📋 Key Responsibilities

✅ Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.

✅ Configure platform & partner discounts & vouchers.

✅ Manage banners across apps & website for different offers & sale events.

✅ Launch promotional offers and events to attract new customers.

✅ Work closely with cross-functional teams (design, content, ad ops, automation) on campaign requirements, strategy, and execution.

✅ Use data and testing to optimize and improve content and targeting for all customer communications.

✅ Identify, acquire, and integrate new tools and technologies for marketing automation.

✅ Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics, analyzing results and identifying opportunities to increase engagement & revenue.

ASSUMPTION: This role involves a high level of creativity, analysis, and intuition, as well as strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years in omni-channel marketing management

Required Skills:

• Strong understanding of mobile apps and user behavior on smartphones/internet
• Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels like Email, Push, SMS & Whatsapp.
• Ability to use photoshop or basic image editing tools
• A quidnunc when it comes to news about tech/mar-tech/apps/startups.
• An eye for detail along with high benchmarks for quality.

Preferred Skills:

• Prior experience with CRM and CLM tools like WebEngage, MoEngage and CleverTap
• Ability to fit in well within an informal startup environment and to provide hands-on management.
• High energy level and untiring commitment to drive oneself & the team towards goals.
• Great people skills!

ASSUMPTION: Candidates with relevant experience in omni-channel marketing management and marketing automation tools are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Based on experience and skills)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off
• Flexible work hours

Working Hours: 40 hours per week, with flexible work hours and the option to work from home occasionally

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Bangalore, India.

📌 Applicant Insights

🔍 Company Context

Industry: ixigo operates in the technology, information, and internet industry, focusing on online travel services.

Company Size: ixigo has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: ixigo was launched in 2007 by Aloke Bajpai & Rajnish Kumar.

Company Description:

• ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
• The company uses artificial intelligence, machine learning, and data science-led innovations to provide travel utility tools and services on its OTA platforms.
• ixigo acquired ConfirmTkt and AbhiBus in 2021 and is headquartered in Gurugram with offices in Bangalore and Hyderabad.

Company Specialties:

• Online travel
• Travel information
• Domestic & international air tickets
• Domestic & international hotel bookings
• Bus tickets across India
• Train tickets across India
• AI trip planner

Company Website: ixigo.com

ASSUMPTION: ixigo's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and growth opportunities.

Reporting Structure: The Senior Executive - Growth will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities based on performance and company growth
• Chance to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: ixigo's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Vaishnavi Tech park, Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and pleasant climate.
• The city offers a vibrant culture, numerous dining and entertainment options, and a high quality of life.
• Bangalore is well-connected by air, rail, and road, making it easy to travel for business or leisure.

Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work.

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the technology sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• On-site or video interview with hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Creativity and innovation
• Communication and collaboration skills
• Technical proficiency in marketing automation tools
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of mobile apps and user behavior on smartphones/internet in your application materials.
• Showcase your experience with marketing automation tools and your ability to use data and testing to optimize content and targeting.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and communication skills.

ATS Keywords: User Growth, Marketing Automation, Email Marketing, SMS Marketing, WhatsApp Marketing, Push Notifications, Campaign Management, Data Analysis, CRM Tools, Communication Skills, Team Collaboration, Image Editing, Detail Orientation, High Energy, Commitment, People Skills

ASSUMPTION: ixigo's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Clevertap
• CRM and CLM tools (e.g., WebEngage, MoEngage)
• Photoshop or other image editing tools
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with marketing automation tools and be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a strong attention to detail and high benchmarks for quality?
• Are you committed to driving yourself and your team towards goals?

ASSUMPTION: Candidates who are a strong cultural fit for ixigo will be innovative, customer-focused, collaborative, and committed to driving results.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-changing tech industry
• Working in a startup environment with limited resources and tight deadlines
• Adapting to a high-growth company with frequent changes and reorganizations

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work in a fast-paced environment, and adapt to change in this role.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Senior Marketing Manager position in other tech or e-commerce companies.
• However, this role is unique in its focus on driving user growth through personalized communication strategies and marketing automation.
• Career paths for this role may include advancement to Director of Marketing or other senior leadership positions within the company.

ASSUMPTION: Candidates should research similar roles in the tech and e-commerce industries to better understand the market and their career prospects.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive users
• Creating and managing promotional offers and events to attract new customers
• Analyzing user data to identify trends and optimize communication strategies
• Integrating a new marketing automation tool to improve campaign performance

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Senior Executive - Growth will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does ixigo support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture at ixigo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.