Senior Executive - Influencer Marketing

📌 Core Information

🔹 Job Title: Senior Executive - Influencer Marketing

🔹 Company: BookMyShow

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing influencer and meme-seeding campaigns across major verticals like Music and Movies.
• Collaborating with content creators and fan communities to build strong digital fandoms.
• Strategizing and executing full-funnel influencer campaigns for concerts, movie releases, brand collabs, etc.
• Building relationships with meme accounts, pop culture pages, fan communities, and seeding content that drives virality organically.
• Working on long-term creator relationships and fandom engagement plans across music and movies.

ASSUMPTION: This role requires a high level of creativity, agility, and strong communication skills to effectively manage influencer campaigns and build digital fandoms.

📋 Key Responsibilities

✅ Lead and execute influencer and meme-seeding campaigns across major verticals like Music and Movies.

✅ Collaborate with content creators and fan communities to build strong digital fandoms.

✅ Strategize and execute full-funnel influencer campaigns for concerts, movie releases, brand collabs, etc.

✅ Build relationships with meme accounts, pop culture pages, fan communities, and seed content that drives virality organically.

✅ Work on long-term creator relationships and fandom engagement plans across music and movies.

✅ Craft campaign briefs that are fun, sharp, and aligned with the vibe of the event or movie. Co-create content ideas with influencers that drive reach and engagement.

✅ Identify the right creators across categories and regions. Handle outreach, negotiate budgets, and close contracts.

✅ Track content deliveries, ensure quality control, and monitor performance to ensure the campaign hits its KPIs.

ASSUMPTION: The role may require working on weekends or late evenings to coordinate with influencers and manage campaign timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 4+ years of experience in influencer marketing, with a strong knowledge of the Indian influencer ecosystem across Instagram, YouTube, and regional creators.

Required Skills:

• Excellent communication and negotiation skills.
• Strong knowledge of the Indian influencer ecosystem.
• Sharp eye for creative storytelling, content trends, and what works online.
• Excellent project management skills.
• Experience working across multiple categories, with a focus on music, entertainment, and brand content.
• Proactive in recommending creators, meme handles, and trending formats to jump on.

Preferred Skills:

• Experience working with meme pages and pop culture accounts.
• Fluency in regional languages.

ASSUMPTION: Candidates with a proven track record in influencer marketing and a passion for pop culture trends will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum, based on experience and industry standards for senior influencer marketing roles in Mumbai.

Benefits:

• Medical, dental, and vision insurance.
• Employee stock options.
• Performance-based bonuses.
• Opportunities for professional growth and development.

Working Hours: Full-time position with standard working hours, but may require flexibility to coordinate with influencers and manage campaign timelines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior influencer marketing roles in Mumbai. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: BookMyShow is a leading entertainment destination and the one-stop-shop for every out-of-home entertainment need in India. They are present in over 650 towns and cities and work with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Company Size: BookMyShow has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: BookMyShow was launched in 2007 and is owned and operated by Big Tree Entertainment Pvt Ltd, which was founded in 1999.

Company Description:

• BookMyShow offers online ticketing for movies across 6,000 screens and end-to-end management of live entertainment events, including music concerts, live performances, theatricals, sports, and more.
• The company has brought international artists and events to India, such as U2’s The Joshua Tree Tour, NBA’s debut games, Disney’s Aladdin, and Cirque du Soleil BAZZAR.
• BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode.

Company Specialties:

• Online Ticketing
• Online Marketing
• Online Reviews
• Online Customer Delight

Company Website: http://in.bookmyshow.com

ASSUMPTION: BookMyShow's extensive experience and presence in the entertainment industry make it an attractive employer for candidates interested in influencer marketing and event management.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in influencer marketing.

Reporting Structure: The Senior Executive - Influencer Marketing will report directly to the Head of Social Media and work closely with content creators, meme pages, and fan communities.

Work Arrangement: This is an on-site position, requiring the candidate to work from BookMyShow's office in Mumbai. However, some flexibility may be available for remote work during specific campaigns or projects.

Growth Opportunities:

• Potential to lead and manage a team of influencer marketing specialists in the future.
• Opportunities to work on high-profile international events and campaigns.
• Chance to develop skills in event management, content creation, and strategic planning.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in influencer marketing and event management.

🌍 Location & Work Environment

Office Type: BookMyShow's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a vibrant entertainment industry and a diverse cultural scene.
• The city is known for its bustling nightlife, numerous entertainment options, and a thriving influencer community.
• Mumbai offers excellent connectivity by air, rail, and road, making it easily accessible from other major cities in India.

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard working hours. However, flexibility may be required to coordinate with influencers and manage campaign timelines.

ASSUMPTION: Working in Mumbai provides candidates with ample opportunities to network with industry professionals and engage with the local entertainment scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BookMyShow careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and fit for the role.
• Final round interviews may include case studies or presentations to evaluate the candidate's strategic thinking and problem-solving abilities.

Key Assessment Areas:

• Candidates' understanding of the Indian influencer ecosystem and trends.
• Communication and negotiation skills, particularly in managing relationships with influencers and meme pages.
• Creativity and strategic thinking in campaign planning and execution.
• Project management skills and ability to work under tight deadlines.

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills relevant to influencer marketing and event management.
• Prepare examples of successful influencer campaigns you've worked on, emphasizing your role in strategy, execution, and results.
• Demonstrate your passion for pop culture trends and your understanding of the local entertainment scene in Mumbai.

ATS Keywords: Influencer Marketing, Campaign Strategy, Content Creation, Negotiation, Community Building, Trendspotting, Social Media, Creative Storytelling, Performance Monitoring, Meme Marketing, Engagement Strategies, Budget Management, Relationship Building, Pop Culture Knowledge, Agility, Hustle

ASSUMPTION: BookMyShow's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the company's long-term goals.

🛠️ Tools & Technologies

• Social media platforms: Instagram, YouTube, Facebook, Twitter
• Influencer marketing platforms: Grin, Upfluence, BrandSnob
• Project management tools: Asana, Trello, Jira
• Analytics tools: Google Analytics, Sprout Social, Hootsuite

ASSUMPTION: Familiarity with popular social media platforms and influencer marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Fast-paced and dynamic environment
• Strong focus on creativity and innovation
• Collaborative and supportive team culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the influencer marketing landscape?
• Can you provide an example of a time when you successfully negotiated a contract with an influencer or meme page?
• How do you approach building and maintaining long-term relationships with influencers and fan communities?

ASSUMPTION: Candidates who align with BookMyShow's company values and work style are more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• Managing tight campaign deadlines and coordinating with multiple influencers and meme pages.
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape.
• Dealing with influencer no-shows or underperforming content, and finding creative solutions to mitigate these issues.
• Balancing the need for creativity and innovation with the requirement to meet campaign KPIs and deliver results.

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to problem-solve and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing and community building for the entertainment industry, with a specific emphasis on music, movies, and brand love verticals.
• Compared to other influencer marketing roles, this position offers a higher level of responsibility and autonomy, as well as the opportunity to work on high-profile international events and campaigns.
• Career progression in this role may lead to management positions, with the opportunity to build and lead a team of influencer marketing specialists.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the entertainment industry.

📝 Sample Projects

• Planning and executing an influencer campaign for a major international music concert, including briefing, ideation, influencer shortlisting, budgeting, and campaign oversight.
• Building and maintaining relationships with regional meme pages and fan communities to drive organic engagement and virality for a new movie release.
• Developing a long-term creator relationship and fandom engagement plan for a popular Bollywood actor, including strategic content recommendations and performance monitoring.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Executive - Influencer Marketing in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Social Media department?
• How does BookMyShow support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BookMyShow measure the success of influencer marketing campaigns, and what KPIs are most important?
• What opportunities exist for collaboration with other departments or teams within BookMyShow?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BookMyShow careers portal.
• Tailor your resume and cover letter to highlight your experience and skills relevant to influencer marketing and event management.
• Prepare examples of successful influencer campaigns you've worked on, emphasizing your role in strategy, execution, and results.
• Demonstrate your passion for pop culture trends and your understanding of the local entertainment scene in Mumbai.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.