WPP Media logo

Senior Executive, Influencer Marketing – GOAT

WPP Media
Full-time
On-site
Turkey
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Executive, Influencer Marketing

πŸ”Ή Company: WPP Media

πŸ”Ή Location: Turkey

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Hybrid (4 days in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing innovative influencer marketing strategies for leading brands
  • Managing end-to-end influencer campaign processes
  • Building and maintaining strong influencer relationships
  • Analyzing campaign performance and preparing detailed reports

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong communication skills. It's ideal for someone with a proven track record in influencer marketing and a passion for staying updated on industry trends.

πŸ“‹ Key Responsibilities

βœ… Develop and present comprehensive influencer marketing strategies aligned with client objectives

βœ… Identify, contact, negotiate with, and manage relationships with influencers for campaigns

βœ… Manage end-to-end campaign processes, including brief creation, content tracking, approval processes, and publishing

βœ… Effectively manage and optimize campaign budgets

βœ… Regularly analyze campaign performance, track key metrics, and prepare detailed reports

βœ… Closely follow industry trends, new platforms, and innovations in the influencer marketing field

βœ… Manage client relationships and maintain the highest level of client satisfaction

βœ… Work in coordination with other internal departments (strategy, creative, media, etc.)

ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and client management. Successful candidates will be able to balance these aspects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: A minimum of 3 years of experience in influencer marketing, either agency or brand-side

Required Skills:

  • Proven experience in influencer marketing campaign management
  • Strong network of influencers and experience in managing influencer relationships
  • Experience working with brands from various sectors
  • Proficiency in social media platforms (Instagram, YouTube, TikTok, Twitter, etc.) and their dynamics
  • Knowledge of influencer marketing campaign management tools and analytics platforms
  • Excellent communication, presentation, and negotiation skills
  • Analytical thinking, problem-solving, and results-oriented work capabilities
  • Fluent in English (both written and spoken)
  • Team player and able to work in a dynamic environment

Preferred Skills:

  • Proficiency in data analysis and reporting tools (Google Analytics, social media analytics tools, etc.)
  • Experience in content creation or management
  • Experience working on global or regional influencer campaigns

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent. Preferred skills are not required but would be beneficial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level influencer marketing roles in Turkey, the estimated salary range is β‚Ί40,000 - β‚Ί60,000 per year.

Benefits:

  • Medical, group retirement plans, vision, and dental insurance
  • Significant paid time off
  • Preferential partner discounts
  • Employee mental health awareness days

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: WPP Media is part of the global advertising and marketing industry, focusing on media investment and transformation.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services company with over 10,000 employees worldwide. This means a large, established organization with extensive resources and opportunities for growth.

Founded: WPP plc was founded in 1971, with WPP Media being a more recent initiative focused on the evolving media landscape.

Company Description:

  • WPP Media is WPP’s global media collective, built for the AI era
  • They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day
  • WPP Media is committed to fostering a culture of respect and equal opportunities for all employees

Company Specialties:

  • Media investment and transformation
  • Data-driven marketing solutions
  • Creative and strategic thinking

Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social

ASSUMPTION: WPP Media's focus on innovation and data-driven solutions creates an environment that values continuous learning and adaptation.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the company and the broader advertising industry.

Reporting Structure: The role reports directly to the Influencer Marketing Manager or a similar role within the agency.

Work Arrangement: The role follows a hybrid work arrangement, with employees expected to be in the office for four days a week.

Growth Opportunities:

  • Progression to a management or senior management role within the influencer marketing team
  • Expansion into related fields, such as content creation, strategy, or account management
  • Opportunities to work on global or regional campaigns, gaining international experience

ASSUMPTION: With WPP Media's global presence and diverse client base, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 175 Greenwich St, New York, NY 10007, US (headquarters); Turkey (specific location not provided)

Geographic Context:

  • Turkey offers a vibrant and growing market for influencer marketing, with a strong presence of social media platforms and a diverse range of brands
  • The local office provides a supportive and collaborative work environment, with opportunities for networking and professional growth
  • The hybrid work arrangement offers flexibility while maintaining a strong connection to the team and company culture

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while ensuring employees remain connected to the team and company culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the agency's leadership team

Key Assessment Areas:

  • In-depth knowledge of influencer marketing trends and best practices
  • Strong communication and presentation skills
  • Ability to manage multiple projects and deadlines effectively
  • Proven experience in building and maintaining influencer relationships
  • Alignment with WPP Media's core values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of successful influencer marketing campaigns you've managed or contributed to
  • Demonstrate your understanding of the local influencer marketing landscape and trends
  • Prepare questions to ask the interviewer about the team, company culture, or growth opportunities

ATS Keywords: Influencer marketing, campaign management, social media, client relationships, negotiation, data analysis, trend analysis, relationship management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the company.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, YouTube, TikTok, Twitter, etc.)
  • Influencer marketing campaign management tools (e.g., Grin, Upfluence, BrandSnob)
  • Analytics and reporting tools (e.g., Google Analytics, social media analytics tools)
  • Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Be extraordinary by leading collectively to inspire transformational creativity
  • Create an open environment by balancing people and client experiences by cultivating trust
  • Lead optimistically by championing growth and development to mobilize the enterprise

Work Style:

  • Collaborative and team-oriented, with a focus on collective success
  • Data-driven and results-focused, with a commitment to continuous improvement
  • Adaptable and open to change, with a willingness to learn and grow

Self-Assessment Questions:

  • Do you embrace WPP Media's core values and see yourself contributing to their success?
  • Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
  • Do you thrive in a dynamic, fast-paced work environment, and are you able to manage multiple projects effectively?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with WPP Media's core values and a willingness to adapt to the company's work style and culture.

⚠️ Potential Challenges

  • The role may require working with tight deadlines and managing multiple projects simultaneously
  • Influencer marketing is a rapidly evolving field, requiring continuous learning and adaptation
  • The hybrid work arrangement may present challenges in maintaining a strong connection to the team and company culture
  • The local office may have a smaller team, requiring employees to wear multiple hats and contribute to various aspects of the business

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a willingness to adapt to the company's needs.

πŸ“ˆ Similar Roles Comparison

  • Compared to other influencer marketing roles, this position offers a unique blend of strategic planning, operational execution, and client management
  • WPP Media's global presence and diverse client base provide opportunities for international exposure and career growth
  • This role may require more experience and offer higher compensation compared to entry-level influencer marketing positions

ASSUMPTION: Candidates should consider their career goals and experience level when comparing this role to other influencer marketing opportunities.

πŸ“ Sample Projects

  • Managing a global influencer marketing campaign for a major consumer brand, coordinating with local teams and influencers across multiple regions
  • Developing and executing a regional influencer marketing strategy for a tech startup, focusing on raising brand awareness and driving app downloads
  • Conducting a comprehensive analysis of the local influencer marketing landscape, identifying trends, and making data-driven recommendations for a client's campaign strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the influencer marketing department?
  • How does the agency support the growth and development of its employees, particularly in the influencer marketing field?
  • What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
  • What opportunities are there for career growth and progression within the influencer marketing team and the broader agency?
  • How does the agency ensure a strong connection to the team and company culture in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of successful influencer marketing campaigns you've managed or contributed to
  • Research the local influencer marketing landscape and trends, and be ready to discuss your findings during the interview
  • Prepare questions to ask the interviewer about the team, company culture, or growth opportunities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.