Senior Executive, Influencer Marketing – GOAT

📌 Core Information

🔹 Job Title: Senior Executive, Influencer Marketing

🔹 Company: WPP Media

🔹 Location: Turkey

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing innovative influencer marketing strategies for leading brands
• Managing end-to-end influencer campaign processes
• Building and maintaining strong influencer relationships
• Analyzing campaign performance and preparing detailed reports

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong communication skills. It's ideal for someone with a proven track record in influencer marketing and a passion for staying updated on industry trends.

📋 Key Responsibilities

✅ Develop and present comprehensive influencer marketing strategies aligned with client objectives

✅ Identify, contact, negotiate with, and manage relationships with influencers for campaigns

✅ Manage end-to-end campaign processes, including brief creation, content tracking, approval processes, and publishing

✅ Effectively manage and optimize campaign budgets

✅ Regularly analyze campaign performance, track key metrics, and prepare detailed reports

✅ Closely follow industry trends, new platforms, and innovations in the influencer marketing field

✅ Manage client relationships and maintain the highest level of client satisfaction

✅ Work in coordination with other internal departments (strategy, creative, media, etc.)

ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and client management. Successful candidates will be able to balance these aspects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: A minimum of 3 years of experience in influencer marketing, either agency or brand-side

Required Skills:

• Proven experience in influencer marketing campaign management
• Strong network of influencers and experience in managing influencer relationships
• Experience working with brands from various sectors
• Proficiency in social media platforms (Instagram, YouTube, TikTok, Twitter, etc.) and their dynamics
• Knowledge of influencer marketing campaign management tools and analytics platforms
• Excellent communication, presentation, and negotiation skills
• Analytical thinking, problem-solving, and results-oriented work capabilities
• Fluent in English (both written and spoken)
• Team player and able to work in a dynamic environment

Preferred Skills:

• Proficiency in data analysis and reporting tools (Google Analytics, social media analytics tools, etc.)
• Experience in content creation or management
• Experience working on global or regional influencer campaigns

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent. Preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level influencer marketing roles in Turkey, the estimated salary range is ₺40,000 - ₺60,000 per year.

Benefits:

• Medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media is part of the global advertising and marketing industry, focusing on media investment and transformation.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services company with over 10,000 employees worldwide. This means a large, established organization with extensive resources and opportunities for growth.

Founded: WPP plc was founded in 1971, with WPP Media being a more recent initiative focused on the evolving media landscape.

Company Description:

• WPP Media is WPP’s global media collective, built for the AI era
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day
• WPP Media is committed to fostering a culture of respect and equal opportunities for all employees

Company Specialties:

• Media investment and transformation
• Data-driven marketing solutions
• Creative and strategic thinking

Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social

ASSUMPTION: WPP Media's focus on innovation and data-driven solutions creates an environment that values continuous learning and adaptation.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the company and the broader advertising industry.

Reporting Structure: The role reports directly to the Influencer Marketing Manager or a similar role within the agency.

Work Arrangement: The role follows a hybrid work arrangement, with employees expected to be in the office for four days a week.

Growth Opportunities:

• Progression to a management or senior management role within the influencer marketing team
• Expansion into related fields, such as content creation, strategy, or account management
• Opportunities to work on global or regional campaigns, gaining international experience

ASSUMPTION: With WPP Media's global presence and diverse client base, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 175 Greenwich St, New York, NY 10007, US (headquarters); Turkey (specific location not provided)

Geographic Context:

• Turkey offers a vibrant and growing market for influencer marketing, with a strong presence of social media platforms and a diverse range of brands
• The local office provides a supportive and collaborative work environment, with opportunities for networking and professional growth
• The hybrid work arrangement offers flexibility while maintaining a strong connection to the team and company culture

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while ensuring employees remain connected to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the agency's leadership team

Key Assessment Areas:

• In-depth knowledge of influencer marketing trends and best practices
• Strong communication and presentation skills
• Ability to manage multiple projects and deadlines effectively
• Proven experience in building and maintaining influencer relationships
• Alignment with WPP Media's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful influencer marketing campaigns you've managed or contributed to
• Demonstrate your understanding of the local influencer marketing landscape and trends
• Prepare questions to ask the interviewer about the team, company culture, or growth opportunities

ATS Keywords: Influencer marketing, campaign management, social media, client relationships, negotiation, data analysis, trend analysis, relationship management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, TikTok, Twitter, etc.)
• Influencer marketing campaign management tools (e.g., Grin, Upfluence, BrandSnob)
• Analytics and reporting tools (e.g., Google Analytics, social media analytics tools)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Be extraordinary by leading collectively to inspire transformational creativity
• Create an open environment by balancing people and client experiences by cultivating trust
• Lead optimistically by championing growth and development to mobilize the enterprise

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Data-driven and results-focused, with a commitment to continuous improvement
• Adaptable and open to change, with a willingness to learn and grow

Self-Assessment Questions:

• Do you embrace WPP Media's core values and see yourself contributing to their success?
• Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
• Do you thrive in a dynamic, fast-paced work environment, and are you able to manage multiple projects effectively?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with WPP Media's core values and a willingness to adapt to the company's work style and culture.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Influencer marketing is a rapidly evolving field, requiring continuous learning and adaptation
• The hybrid work arrangement may present challenges in maintaining a strong connection to the team and company culture
• The local office may have a smaller team, requiring employees to wear multiple hats and contribute to various aspects of the business

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a willingness to adapt to the company's needs.

📈 Similar Roles Comparison

• Compared to other influencer marketing roles, this position offers a unique blend of strategic planning, operational execution, and client management
• WPP Media's global presence and diverse client base provide opportunities for international exposure and career growth
• This role may require more experience and offer higher compensation compared to entry-level influencer marketing positions

ASSUMPTION: Candidates should consider their career goals and experience level when comparing this role to other influencer marketing opportunities.

📝 Sample Projects

• Managing a global influencer marketing campaign for a major consumer brand, coordinating with local teams and influencers across multiple regions
• Developing and executing a regional influencer marketing strategy for a tech startup, focusing on raising brand awareness and driving app downloads
• Conducting a comprehensive analysis of the local influencer marketing landscape, identifying trends, and making data-driven recommendations for a client's campaign strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the influencer marketing department?
• How does the agency support the growth and development of its employees, particularly in the influencer marketing field?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
• What opportunities are there for career growth and progression within the influencer marketing team and the broader agency?
• How does the agency ensure a strong connection to the team and company culture in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed or contributed to
• Research the local influencer marketing landscape and trends, and be ready to discuss your findings during the interview
• Prepare questions to ask the interviewer about the team, company culture, or growth opportunities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.