π Core Information
πΉ Job Title: Senior Executive, Influencer Marketing
πΉ Company: WPP Media
πΉ Location: Turkey
πΉ Job Type: Full-time
πΉ Category: Advertising & Marketing
πΉ Date Posted: 2025-06-18
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: Hybrid (4 days in-office)
π Job Overview
Key aspects of this role include:
- Developing innovative influencer marketing strategies for leading brands
- Managing end-to-end influencer campaign processes
- Building and maintaining strong influencer relationships
- Analyzing campaign performance and preparing detailed reports
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong communication skills. It's ideal for someone with a proven track record in influencer marketing and a passion for staying updated on industry trends.
π Key Responsibilities
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Develop and present comprehensive influencer marketing strategies aligned with client objectives
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Identify, contact, negotiate with, and manage relationships with influencers for campaigns
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Manage end-to-end campaign processes, including brief creation, content tracking, approval processes, and publishing
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Effectively manage and optimize campaign budgets
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Regularly analyze campaign performance, track key metrics, and prepare detailed reports
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Closely follow industry trends, new platforms, and innovations in the influencer marketing field
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Manage client relationships and maintain the highest level of client satisfaction
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Work in coordination with other internal departments (strategy, creative, media, etc.)
ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and client management. Successful candidates will be able to balance these aspects effectively.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 3 years of experience in influencer marketing, either agency or brand-side
Required Skills:
- Proven experience in influencer marketing campaign management
- Strong network of influencers and experience in managing influencer relationships
- Experience working with brands from various sectors
- Proficiency in social media platforms (Instagram, YouTube, TikTok, Twitter, etc.) and their dynamics
- Knowledge of influencer marketing campaign management tools and analytics platforms
- Excellent communication, presentation, and negotiation skills
- Analytical thinking, problem-solving, and results-oriented work capabilities
- Fluent in English (both written and spoken)
- Team player and able to work in a dynamic environment
Preferred Skills:
- Proficiency in data analysis and reporting tools (Google Analytics, social media analytics tools, etc.)
- Experience in content creation or management
- Experience working on global or regional influencer campaigns
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent. Preferred skills are not required but would be beneficial for success in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for mid-level influencer marketing roles in Turkey, the estimated salary range is βΊ40,000 - βΊ60,000 per year.
Benefits:
- Medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
π Applicant Insights
π Company Context
Industry: WPP Media is part of the global advertising and marketing industry, focusing on media investment and transformation.
Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services company with over 10,000 employees worldwide. This means a large, established organization with extensive resources and opportunities for growth.
Founded: WPP plc was founded in 1971, with WPP Media being a more recent initiative focused on the evolving media landscape.
Company Description:
- WPP Media is WPPβs global media collective, built for the AI era
- They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day
- WPP Media is committed to fostering a culture of respect and equal opportunities for all employees
Company Specialties:
- Media investment and transformation
- Data-driven marketing solutions
- Creative and strategic thinking
Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social
ASSUMPTION: WPP Media's focus on innovation and data-driven solutions creates an environment that values continuous learning and adaptation.
π Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the company and the broader advertising industry.
Reporting Structure: The role reports directly to the Influencer Marketing Manager or a similar role within the agency.
Work Arrangement: The role follows a hybrid work arrangement, with employees expected to be in the office for four days a week.
Growth Opportunities:
- Progression to a management or senior management role within the influencer marketing team
- Expansion into related fields, such as content creation, strategy, or account management
- Opportunities to work on global or regional campaigns, gaining international experience
ASSUMPTION: With WPP Media's global presence and diverse client base, there are ample opportunities for career growth and development.
π Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 175 Greenwich St, New York, NY 10007, US (headquarters); Turkey (specific location not provided)
Geographic Context:
- Turkey offers a vibrant and growing market for influencer marketing, with a strong presence of social media platforms and a diverse range of brands
- The local office provides a supportive and collaborative work environment, with opportunities for networking and professional growth
- The hybrid work arrangement offers flexibility while maintaining a strong connection to the team and company culture
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in-office)
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while ensuring employees remain connected to the team and company culture.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the agency's leadership team
Key Assessment Areas:
- In-depth knowledge of influencer marketing trends and best practices
- Strong communication and presentation skills
- Ability to manage multiple projects and deadlines effectively
- Proven experience in building and maintaining influencer relationships
- Alignment with WPP Media's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful influencer marketing campaigns you've managed or contributed to
- Demonstrate your understanding of the local influencer marketing landscape and trends
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Influencer marketing, campaign management, social media, client relationships, negotiation, data analysis, trend analysis, relationship management
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the company.
π οΈ Tools & Technologies
- Social media platforms (Instagram, YouTube, TikTok, Twitter, etc.)
- Influencer marketing campaign management tools (e.g., Grin, Upfluence, BrandSnob)
- Analytics and reporting tools (e.g., Google Analytics, social media analytics tools)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
π Cultural Fit Considerations
Company Values:
- Be extraordinary by leading collectively to inspire transformational creativity
- Create an open environment by balancing people and client experiences by cultivating trust
- Lead optimistically by championing growth and development to mobilize the enterprise
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Data-driven and results-focused, with a commitment to continuous improvement
- Adaptable and open to change, with a willingness to learn and grow
Self-Assessment Questions:
- Do you embrace WPP Media's core values and see yourself contributing to their success?
- Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
- Do you thrive in a dynamic, fast-paced work environment, and are you able to manage multiple projects effectively?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with WPP Media's core values and a willingness to adapt to the company's work style and culture.
β οΈ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Influencer marketing is a rapidly evolving field, requiring continuous learning and adaptation
- The hybrid work arrangement may present challenges in maintaining a strong connection to the team and company culture
- The local office may have a smaller team, requiring employees to wear multiple hats and contribute to various aspects of the business
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a willingness to adapt to the company's needs.
π Similar Roles Comparison
- Compared to other influencer marketing roles, this position offers a unique blend of strategic planning, operational execution, and client management
- WPP Media's global presence and diverse client base provide opportunities for international exposure and career growth
- This role may require more experience and offer higher compensation compared to entry-level influencer marketing positions
ASSUMPTION: Candidates should consider their career goals and experience level when comparing this role to other influencer marketing opportunities.
π Sample Projects
- Managing a global influencer marketing campaign for a major consumer brand, coordinating with local teams and influencers across multiple regions
- Developing and executing a regional influencer marketing strategy for a tech startup, focusing on raising brand awareness and driving app downloads
- Conducting a comprehensive analysis of the local influencer marketing landscape, identifying trends, and making data-driven recommendations for a client's campaign strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the influencer marketing department?
- How does the agency support the growth and development of its employees, particularly in the influencer marketing field?
- What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
- What opportunities are there for career growth and progression within the influencer marketing team and the broader agency?
- How does the agency ensure a strong connection to the team and company culture in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to
- Research the local influencer marketing landscape and trends, and be ready to discuss your findings during the interview
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.