📌 Core Information
🔹 Job Title: Senior Executive, Luxury Retail Marketing
🔹 Company: Marina Bay Sands
🔹 Location: Marina Bay Sands, Singapore
🔹 Job Type: Full-Time
🔹 Category: Hospitality, Retail Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns for luxury fashion retailers
- Managing strategic partnerships with third-party platforms and special interest groups
- Liaising with Greater China Marketing for Chinese social media marketing efforts
- Managing mall advertising spaces and permanent signage
- Collaborating with internal departments for integrated marketing campaigns
ASSUMPTION: This role requires a strong background in luxury retail marketing and experience in integrated marketing campaigns. Familiarity with Chinese social media platforms is also crucial.
📋 Key Responsibilities
✅ Plan and execute marketing campaigns for luxury fashion retailers, ensuring timely and budget-friendly delivery
✅ Manage strategic partnerships with third-party platforms and special interest groups to create shopping privileges and engage affluent shoppers
✅ Act as the team’s liaison with Greater China Marketing for social media marketing efforts relating to Chinese social media platforms
✅ Manage and allocate advertising spaces within the Mall (e.g., digital screens) as part of ongoing retailer support for in-mall exposure
✅ Collaborate and work closely with internal departments such as Brand & Advertising, eCommerce, Loyalty Marketing, Social Media, Communications, etc. to develop online and offline integrated marketing campaigns to reach affluent shoppers
✅ Assist in other ad-hoc marketing-related tasks as assigned
ASSUMPTION: This role involves a high level of multitasking and requires strong project management, communication, and presentation skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field preferred
Experience: At least 4 years of relevant marketing experience is required. Prior experience in a global media/marketing agency or a large, publicly held and highly matrixed MNC environment is a plus.
Required Skills:
- Passion and interest in luxury fashion and retail marketing
- Prior experience in integrated marketing campaign planning and execution, as well as high-touch experiential event planning and execution
- Organised with high-calibre project management, writing, communication, and presentation skills
- Quantitative and analytical skills – comfortable with budgetary and analytical functions required to quantify and review the performance of marketing campaigns and promotions
- Ability to think critically, logically, and responsively in a dynamic retail environment
- A self-starter with a strong ability to work proactively, take ownership, and follow through with projects
- Pay close attention to details with a keen eye for accuracy
- Demonstrate an aptitude for luxury aesthetics and flair for copywriting with a luxury tone of voice
- Work professionally and collaboratively as part of a dedicated and hardworking team, with excellent interpersonal skills
Preferred Skills:
- Fluency in Mandarin or other Chinese dialects
- Experience working with luxury fashion brands
ASSUMPTION: This role requires a strong understanding of the luxury retail market and experience working with high-end fashion brands.
💰 Compensation & Benefits
Salary Range: SGD 7,000 - 10,000 per month (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Medical and dental insurance
- Employee discounts on shopping, dining, and entertainment at Marina Bay Sands
- Gym membership and wellness programs
- Learning and development opportunities
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in Singapore. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury retail and entertainment
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 2010, with a brief history of rapid growth and expansion
Company Description:
- Marina Bay Sands is an iconic integrated resort in Singapore, featuring a luxury hotel, high-end retail stores, celebrity chef restaurants, and a state-of-the-art convention and exhibition center
- The resort is committed to sustainability and social impact through its global sustainability program, Sands ECO360, and community engagement program, Sands Cares
- Marina Bay Sands has received numerous awards and accolades for its exceptional service and facilities
Company Specialties:
- Hospitality
- Entertainment
- Meetings, Incentives, Conventions, and Exhibitions
- Shopping
- ArtScience Museum
- Food and Beverage
- Celebrity Chef Restaurants
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands is a well-established and respected company in the hospitality industry, offering a dynamic and exciting work environment.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Senior Manager of Marketing
Work Arrangement: On-site, with occasional remote work as required
Growth Opportunities:
- Progression to a management role within the marketing department
- Expansion of responsibilities to include additional retail categories or marketing channels
- Opportunities to work on high-profile events and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Integrated resort, featuring a luxury hotel, high-end retail stores, celebrity chef restaurants, and a state-of-the-art convention and exhibition center
Office Location(s): 10 Bayfront Avenue, Singapore, 018956
Geographic Context:
- Marina Bay Sands is located in the heart of Singapore’s Central Business District, offering easy access to public transportation and amenities
- The resort is situated along the picturesque Marina Bay waterfront, providing stunning views and a tranquil work environment
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and vibrant food scene
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The work environment at Marina Bay Sands is dynamic, fast-paced, and multicultural, offering a unique and exciting experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing expertise and experience
- Understanding of the luxury retail market
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for luxury retail
- Prepare examples of your past marketing campaigns and their outcomes
- Research Marina Bay Sands and be prepared to discuss how your skills and experience align with the company’s mission and values
ATS Keywords: Luxury Retail Marketing, Integrated Marketing Campaigns, Project Management, Social Media Marketing, Account Management, Analytical Skills, Communication Skills, Collaboration, Event Planning, Attention to Detail, Copywriting, Interpersonal Skills, Budget Management, Critical Thinking, Self-Starter
ASSUMPTION: The application process at Marina Bay Sands is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Social media management tools (e.g., Sprout Social, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and team’s preferences and processes.
👔 Cultural Fit Considerations
Company Values:
- Service from the Heart
- Teamwork Makes the Dream Work
- Integrity
- Innovation
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you have a genuine passion for luxury fashion and retail marketing?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Marina Bay Sands values employees who are passionate, collaborative, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Working with high-end luxury fashion brands, which may have specific and demanding requirements
- Occasional weekend work and long hours during peak periods
- Navigating a large and complex organization, with multiple departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to delivering exceptional results.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position in a luxury retail or hospitality setting
- However, this role is unique in its focus on integrated marketing campaigns and strategic partnerships within an integrated resort environment
- Career progression may include moving into a management role within the marketing department or expanding responsibilities to include additional retail categories or marketing channels
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with significant growth potential for the right candidate.
📝 Sample Projects
- Planning and executing a luxury fashion brand launch event, including key visual development, content creation, paid media, and in-mall promotions
- Managing a strategic partnership with a payment platform to offer exclusive shopping privileges and engage affluent shoppers
- Liaising with Greater China Marketing to develop and execute a social media marketing campaign targeting Chinese luxury consumers
ASSUMPTION: These sample projects are representative of the types of marketing campaigns and initiatives that the successful candidate may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign planning process for luxury fashion retailers at Marina Bay Sands?
- How does this role collaborate with other departments, such as Brand & Advertising, eCommerce, and Loyalty Marketing?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and promotions?
- How does Marina Bay Sands support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the role’s day-to-day responsibilities, team dynamics, and long-term growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Marina Bay Sands careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for luxury retail
- Prepare examples of your past marketing campaigns and their outcomes
- Research Marina Bay Sands and be prepared to discuss how your skills and experience align with the company’s mission and values
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
