Senior Executive, Marketing Communications

📌 Core Information

🔹 Job Title: Senior Executive, Marketing Communications

🔹 Company: StarHub Ltd

🔹 Location: Singapore

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing communications strategies for Consumer Business Group
• Managing integrated marketing campaigns and coordinating marketing initiatives
• Collaborating with cross-functional teams to optimize campaign performance and ensure brand consistency
• Handling administrative matters relating to campaigns, such as procurement and budget tracking

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on project management and cross-functional collaboration.

📋 Key Responsibilities

✅ Assume responsibility for end-to-end management of integrated marketing campaigns, including tactical campaigns, promotional events, new launches, and brand campaigns

✅ Develop and implement marketing communications initiatives that drive business goals for our lines of business across multiple channels

✅ Work with stakeholders to develop and deploy creatives assets and marketing collaterals for customer acquisition and retention, as well as leads generation

✅ Collaborate with performance marketing and other teams to optimize creative performance and returns on marketing investment

✅ Ensure all marketing creatives and messaging are consistent with our brand guidelines across all channels

✅ Handle administrative matters relating to campaigns, such as preparing documentation, procurement, tracking of timelines, project progress, and budgets

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent preferably in Marketing, Mass Communications, or Business Administration

Experience: At least 3 years in marketing communications

Required Skills:

• Proven track record of solid project management skills, delivering projects within budget and timelines
• Good understanding of digital marketing and social media platforms
• Excellent verbal and written communication skills
• Able to work independently and collaboratively with cross-functional teams
• Resourceful, highly adaptable, and able to perform in a fast-paced and dynamic environment
• Meticulous with an attention to details

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the telecommunications industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for a mid-level marketing communications role in Singapore)

Benefits:

• Medical and dental benefits
• Retirement benefits
• Employee discounts on StarHub services

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services.

Company Size: 1,001-5,000 employees. As a mid-sized company, StarHub offers a blend of structured processes and entrepreneurial spirit.

Founded: 2000. StarHub has a 25-year history of innovation and growth in the Singapore telecommunications market.

Company Description:

• StarHub is committed to conducting its business in a sustainable and environmentally responsible manner
• Listed on the Singapore Exchange mainboard, StarHub is a component stock of several sustainability indices
• Recognized as the world’s most sustainable wireless telecommunication provider on the Corporate Knights Global 100 2025

Company Specialties:

• Info-communications

Company Website: www.starhub.com

ASSUMPTION: StarHub's commitment to sustainability and environmental responsibility is an essential aspect of its company culture and values.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing communications function.

Reporting Structure: This role reports directly to the Head of Marketing Communications for the Consumer Business Group.

Work Arrangement: On-site, with flexible work arrangements available. This role requires a presence in the office to collaborate with cross-functional teams and stakeholders.

Growth Opportunities:

• Progression to a senior or management role within the marketing communications function
• Expansion into related roles within the marketing or broader business functions
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: StarHub's growth and expansion in the Singapore market present numerous opportunities for career progression and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment. StarHub's headquarters is located in Ubi, Singapore.

Office Location(s): 67 Ubi Ave 1, #03-01 StarHub Green, Singapore, 408942

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• Singapore has a tropical rainforest climate, with uniform temperatures and high humidity throughout the year
• Singapore is a global hub for finance, technology, and tourism

Work Schedule: Standard office hours, with flexibility for remote work and flexible hours as needed

ASSUMPTION: Singapore's multicultural environment and global connectivity provide a dynamic and diverse work environment for StarHub employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and interpersonal skills
• Creativity and innovation
• Adaptability and resilience

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your project management and campaign execution experience
• Demonstrate your understanding of the telecommunications industry and StarHub's business

ATS Keywords: Marketing Communications, Project Management, Digital Marketing, Social Media, Brand Campaigns, Integrated Marketing, Stakeholder Management, Campaign Execution, Budget Tracking

ASSUMPTION: StarHub's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and adaptability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: StarHub uses a range of tools and technologies to support its marketing communications efforts, with a focus on project management, automation, and analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Resilient
• Sustainable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
• How do you approach collaboration and teamwork in a cross-functional environment?

ASSUMPTION: StarHub's company culture is characterized by its customer-centric focus, innovative spirit, and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, with tight deadlines
• Working with diverse stakeholders, both internal and external, with varying priorities and expectations
• Adapting to changes in market conditions, customer preferences, and business priorities
• Balancing strategic thinking and tactical execution in a dynamic and fast-paced environment

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to related roles in other industries, this role places a stronger emphasis on project management and cross-functional collaboration
• In the telecommunications industry, this role is typical for a mid-level marketing communications professional
• Career progression in this role may involve moving into senior or management roles within marketing communications or expanding into related functions

ASSUMPTION: This role is typical for a mid-level marketing communications professional in the telecommunications industry, with opportunities for growth and development within the function or across related roles.

📝 Sample Projects

• Developing and executing a brand campaign to launch a new product or service
• Managing a promotional event or roadshow to generate leads and drive customer acquisition
• Collaborating with performance marketing and other teams to optimize the creative performance of a digital advertising campaign

ASSUMPTION: These sample projects are representative of the types of initiatives and campaigns that a Senior Executive, Marketing Communications might work on at StarHub.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Communications function?
• How does StarHub support the professional development and growth of its marketing communications professionals?
• Can you provide an example of a successful marketing campaign at StarHub and the role that marketing communications played in its success?
• How does StarHub measure the effectiveness of its marketing communications efforts, and how are these metrics used to inform decision-making?
• What are the most significant challenges facing the marketing communications function at StarHub, and how are they being addressed?

ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, professional development opportunities, and strategic priorities of the Marketing Communications function at StarHub.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare examples of your project management and campaign execution experience
• Demonstrate your understanding of the telecommunications industry and StarHub's business
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.