Senior Executive, Paid Search

📌 Core Information

🔹 Job Title: Senior Executive, Paid Search

🔹 Company: WPP Media

🔹 Location: Turkey

🔹 Job Type: Hybrid (4 days in office)

🔹 Category: Advertising Services

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Executing paid search activities and building platform knowledge
• Autonomously delivering flawless testing and media plans, optimization, and analysis
• Collaborating with cross-functional teams to ensure client deliverables are met
• Contributing to the continuous improvement of processes and driving operational excellence

ASSUMPTION: This role requires a strong understanding of Paid Search and PPC technology platforms, as well as excellent analytical and problem-solving skills.

📋 Key Responsibilities

✅ Campaign Management: Run best practice compliant paid search campaigns, ensuring ongoing optimization and performance improvement.

✅ Testing Plan Management: Own elements of the testing plan, suggesting new ideas, planning, executing, and evaluating tests with methodical accuracy.

✅ Client Reporting: Prepare and deliver performance commentary and weekly reporting, working with team members to maintain quality of output.

✅ Performance Analysis: Conduct performance analysis, maintain internal data, identify issues, and develop solutions.

✅ Quality Assurance: Support the day-to-day QA process, minimizing error and risk, and ensuring consistent and accurate adherence to process.

✅ Process Improvement: Identify gaps in achievement of goals, objectives, and processes, and work with the line manager to improve performance and drive efficiencies.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage time effectively, both for oneself and direct reports.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4 years of experience in digital marketing with deep Paid Search knowledge and experience

Required Skills:

• Current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification)
• Understanding of bid management and core PPC technology platforms (Google Analytics, SA360)
• Strong analytical and problem-solving skills
• Excellent time management and organizational skills
• Ability to work autonomously and collaboratively

Preferred Skills:

• Fluency in additional languages
• Experience with additional PPC platforms
• Knowledge of AI and machine learning principles

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing principles and be comfortable working with data and technology.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Executive role in Advertising Services in Turkey, the estimated salary range is ₺50,000 - ₺70,000 per year.

Benefits:

• Medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Equal opportunity employer with a culture of respect and inclusion

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (4 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. WPP Media is the global media collective of WPP, the creative transformation company.

Company Size: 10,001+ employees. As a large organization, WPP Media offers extensive resources and opportunities for growth and development.

Founded: WPP was founded in 1985, and WPP Media was established as a global media collective in 2021.

Company Description:

• WPP Media is built for the AI era, bringing together the best platforms, people, and partners to create innovative solutions for brands
• The company is committed to investing in employee growth and responsible media investment
• WPP Media offers a hybrid work arrangement, with teams in the office around four days a week

Company Specialties:

• Advertising Services
• Media Planning and Buying
• Digital Marketing
• AI and Data-Driven Solutions

Company Website: https://www.wppmedia.com

ASSUMPTION: As a large, global organization, WPP Media offers extensive opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Executive. This role is a senior-level position with significant autonomy and responsibility.

Reporting Structure: The Senior Executive, Paid Search, reports directly to the line manager within the Media Management and Delivery Team (MMD).

Work Arrangement: Hybrid (4 days in office). This role requires a hybrid work arrangement, with teams in the office around four days a week.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the Media Management and Delivery Team (MMD)
• Opportunities to work on high-profile client accounts and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: As a senior-level role within a large organization, there are significant opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in office). The office is located in Istanbul, Turkey.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of approximately 16 million
• The city is known for its rich history, vibrant culture, and diverse neighborhoods
• Istanbul is a major economic, cultural, and historical center, with a thriving business district

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (4 days in office).

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Paid Search and PPC knowledge and experience
• Analytical and problem-solving skills
• Time management and organizational skills
• Cultural fit and alignment with WPP Media's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously
• Research WPP Media and the Media Management and Delivery Team (MMD) to demonstrate your understanding of the company and role
• Be prepared to discuss your approach to continuous learning and professional development

ATS Keywords: Paid Search, PPC, Google Ads, Bid Management, Campaign Management, Performance Analysis, Operational Excellence, Hybrid Work Arrangement, Istanbul, Turkey

ASSUMPTION: As a large organization with a structured hiring process, it is essential to follow the application instructions closely and be prepared for a multi-step interview process.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• SA360
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: As a role focused on Paid Search and PPC, the candidate should have a strong understanding of the Google Ads platform and other relevant tools.

👔 Cultural Fit Considerations

Company Values:

• Be extraordinary by leading collectively to inspire transformational creativity
• Create an open environment by balancing people and client experiences by cultivating trust
• Lead optimistically by championing growth and development to mobilize the enterprise

Work Style:

• Collaborative and team-oriented, with a focus on collective leadership
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Flexible and adaptable, with a willingness to embrace change and innovation

Self-Assessment Questions:

• Do you embrace WPP Media's core values and how do they resonate with your personal values?
• Are you comfortable working in a hybrid environment, balancing in-office collaboration and remote work?
• Do you have a proven track record of driving operational excellence and continuous improvement?

ASSUMPTION: As a large, global organization, WPP Media values cultural fit and alignment with its core values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and high expectations
• Managing multiple client accounts and priorities simultaneously
• Navigating a large, complex organization with multiple stakeholders
• Adapting to changes in the media landscape and client needs

ASSUMPTION: As a senior-level role within a large organization, there are unique challenges and opportunities that come with the position.

📈 Similar Roles Comparison

• This role is unique in its focus on Paid Search and PPC within the Media Management and Delivery Team (MMD)
• Compared to other Senior Executive roles in Advertising Services, this position requires a deep understanding of Paid Search and PPC technology platforms
• Career path comparison: This role offers opportunities to advance within the Media Management and Delivery Team (MMD) and potentially take on additional responsibilities

ASSUMPTION: While this role shares similarities with other Senior Executive roles in Advertising Services, it is unique in its focus on Paid Search and PPC.

📝 Sample Projects

• Developing and executing a comprehensive testing plan to optimize paid search campaigns for a major retail client
• Collaborating with cross-functional teams to deliver a seamless client experience, from media planning and buying to creative execution and analysis
• Identifying and implementing process improvements to drive operational excellence and efficiency

ASSUMPTION: As a senior-level role, the candidate should have experience working on high-profile client accounts and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader Media Management and Delivery Team (MMD) and WPP Media's overall strategy?
• What opportunities are there for professional development and growth within the team and the organization?
• How does WPP Media support work-life balance and employee well-being?
• What are the key challenges facing the team and the organization, and how can this role contribute to addressing them?

ASSUMPTION: As a senior-level role, it is essential to ask thoughtful questions that demonstrate your understanding of the company, the role, and your potential impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on Paid Search, PPC, and analytical problem-solving
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously
• Research WPP Media and the Media Management and Delivery Team (MMD) to demonstrate your understanding of the company and role
• Follow up with the hiring team one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.