Senior Executive, Paid Social

📌 Core Information

🔹 Job Title: Senior Executive, Paid Social

🔹 Company: WPP Media

🔹 Location: Turkey

🔹 Job Type: Full-time, Hybrid (4 days in office)

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end setup of paid social campaigns across various platforms
• Monitoring campaign performance and optimizing for improved results
• Producing detailed performance reports and providing insights to clients
• Collaborating with a team to ensure high standards and quality assurance
• Continuous learning and development in a fast-paced environment

ASSUMPTION: This role requires a good foundation in paid social advertising and a strong desire to learn and grow within the digital marketing field.

📋 Key Responsibilities

✅ Assist in developing detailed paid social media plans that align with client objectives and KPIs

✅ Set up and manage paid social campaigns across relevant platforms, ensuring they meet defined best practice standards

✅ Monitor campaign performance and pacing, troubleshooting and optimizing campaigns as necessary

✅ Produce weekly/monthly campaign performance reports and write performance commentary

✅ Assist with detailed analysis, including end-of-campaign reporting, quarterly/annual reviews, and standalone projects

✅ Manage time effectively while working on multiple projects simultaneously and communicate clearly with stakeholders

✅ Attend internal meetings and training sessions, contributing to a collaborative and friendly paid social community

✅ Provide guidance to junior team members and assist with their tasks

✅ Ensure accurate and timely fulfillment of mandatory agency finance processes

ASSUMPTION: This role requires strong analytical, creative thinking, problem-solving, and time management skills, as well as the ability to multitask and meet deadlines.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree or equivalent experience)

Experience: 2-4 years in Digital/Social Marketing or related industry

Required Skills:

• Proven experience in setting up and optimizing paid social campaigns across one or more key social platforms (Meta, Instagram, X, TikTok, etc.)
• Certifications from relevant social media platforms, such as Meta Blueprint Planner and Buyer certifications, TikTok Media Buying, X Flight School Badges
• Proficient in Microsoft Excel and PowerPoint
• Strong communication skills and ability to adapt to a fast-changing environment
• Team player with the ability to receive and provide feedback professionally

Preferred Skills:

• Any working experience in Digital Marketing or relevant internship programs
• Passion for digital media and technology, with a strong desire to keep learning

ASSUMPTION: Candidates should have a solid foundation in paid social advertising and a strong desire to learn and grow within the digital marketing field.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Executive role in Turkey: ₺35,000 - ₺50,000 per month (Assumed, as no salary information provided)

Benefits:

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (4 days in the office)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Executive role in Turkey. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Enterprise-level)

Founded: Not specified (Assumed: Established company with a long history)

Company Description:

• WPP Media is WPP's global media collective, built for the AI era
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands
• WPP Media is committed to fostering a culture of respect and equal opportunities for all employees

Company Specialties:

• Advertising Services
• Media Planning and Buying
• Digital Marketing
• Social Media Marketing

Company Website: WPP Media

ASSUMPTION: WPP Media is a well-established company in the advertising services industry, with a strong focus on digital marketing and a commitment to employee growth and development.

📊 Role Analysis

Career Level: Senior Executive

Reporting Structure: Not specified (Assumed: Reports directly to the Paid Social Team Lead or Manager)

Work Arrangement: Hybrid (4 days in the office)

Growth Opportunities:

• Potential career progression to a Team Lead or Manager role within the Paid Social team
• Opportunities to work on diverse campaigns and gain experience across various industries
• Access to training and development resources to further enhance skills and knowledge

ASSUMPTION: This role offers strong growth potential within the Paid Social team and the broader WPP Media organization.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in the office)

Office Location(s): Turkey

Geographic Context:

• Turkey has a growing digital marketing industry with a strong focus on social media
• The cost of living in Turkey is generally lower than in Western European countries
• Turkey offers a unique blend of Eastern and Western cultures, with a rich history and vibrant cities

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (4 days in the office)

ASSUMPTION: Working in Turkey offers a unique blend of cultural experiences and a lower cost of living compared to Western European countries, while still providing ample opportunities for growth and development in the digital marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Technical skills in paid social advertising and campaign management
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with WPP Media's core values

Application Tips:

• Highlight relevant experience and achievements in paid social advertising and campaign management
• Demonstrate strong analytical and problem-solving skills through examples and case studies
• Showcase excellent communication and presentation skills through a well-structured resume and cover letter
• Prepare for behavioral interview questions focusing on teamwork, adaptability, and growth mindset
• Research WPP Media's company culture and values to ensure a strong cultural fit

ATS Keywords: Paid Social, Campaign Management, Digital Marketing, Social Media, Performance Reporting, Analytical Skills, Creative Thinking, Problem Solving, Time Management, Communication Skills, Team Player, Microsoft Excel, Microsoft PowerPoint, Trend Analysis, Client Management, Quality Assurance

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and prepare for interviews by researching WPP Media's company culture and values.

🛠️ Tools & Technologies

• Social media advertising platforms (Meta, Instagram, X, TikTok, etc.)
• Microsoft Excel and PowerPoint
• Campaign management and reporting tools (e.g., Google Analytics, Facebook Ads Manager, Twitter Ads, TikTok Ads Manager)

ASSUMPTION: Familiarity with relevant social media advertising platforms and campaign management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and team-oriented, with a focus on knowledge-sharing and continuous learning
• Adaptable and resilient, able to thrive in a fast-paced environment
• Data-driven and analytical, with a strong focus on performance and results

Self-Assessment Questions:

• How do you embody WPP Media's core values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach continuous learning and development in your role?

ASSUMPTION: Applicants should assess their alignment with WPP Media's core values and work style preferences before applying for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Keeping up with the fast-panging digital marketing landscape and emerging trends
• Working effectively in a hybrid work environment, balancing remote and in-office collaboration
• Navigating a large, enterprise-level organization with diverse teams and stakeholders

ASSUMPTION: Applicants should be prepared to face the challenges of working in a fast-paced, hybrid environment within a large enterprise organization.

📈 Similar Roles Comparison

• This role focuses more on campaign management and optimization than strategy development compared to a Senior Paid Social Strategist role
• As an enterprise-level company, WPP Media offers more opportunities for career growth and development than smaller agencies
• This role requires a strong focus on performance reporting and data analysis, unlike some other senior paid social roles that prioritize creative strategy

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other senior paid social roles in the industry.

📝 Sample Projects

• Managing a large-scale social media advertising campaign for a major retail client, optimizing performance and maximizing ROI
• Developing and implementing a comprehensive social media advertising strategy for a B2B tech company, driving brand awareness and lead generation
• Analyzing and reporting on the performance of a social media advertising campaign for a non-profit organization, identifying trends and recommending optimizations

ASSUMPTION: Applicants should be prepared to provide examples of their experience in managing paid social advertising campaigns and driving results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Social team?
• How does the Paid Social team collaborate with other departments and teams within WPP Media?
• What opportunities are there for professional development and growth within the Paid Social team and WPP Media as a whole?
• How does WPP Media support work-life balance for its employees, especially in a hybrid work environment?
• Can you provide an example of a recent successful paid social campaign managed by the team, and what made it a success?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to gain a better understanding of the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WPP Media job portal
• Tailor your resume and cover letter to highlight relevant skills and experiences, using the ATS keywords provided
• Prepare for interviews by researching WPP Media's company culture and values, and practicing common interview questions
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.