🔹 Job Title: Senior Executive, Regional Social Media – Growth
🔹 Company: BurdaLuxury
🔹 Location: Gurugram, Haryana (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Media Production
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a well-rounded individual with a strong background in social media growth, content strategy, and digital marketing. Familiarity with media, lifestyle, travel, or culture-driven spaces is preferred.
✅ Co-own and execute growth strategies across multiple social media platforms
✅ Plan and implement platform-specific experiments and tests
✅ Take ownership of social platforms, including content ideation, writing, and publishing
✅ Build and maintain visual, shareable, and easy-to-understand dashboards and decks
✅ Drive measurable outcomes through social media, including website traffic, newsletter signups, and magazine subscriptions
✅ Monitor platform performance, hygiene, and identify key trends or shifts
✅ Lead or support audits, data deep-dives, recurring reporting cycles, and growth updates
✅ Run and manage Instagram ads for editorial boosting, supporting both brand-led and campaign-specific goals
✅ Collaborate with editorial, video, sales, and marketing teams on campaigns, pitches, and integrated projects
✅ Support SMMs with content ideation, topical angles, and creative direction
✅ Contribute to internal growth documentation, case studies, and best-practice resources for the wider team
ASSUMPTION: This role requires a proactive and analytical mindset, with the ability to generate fresh ideas while staying anchored in performance goals.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of experience in social media growth, content strategy, or digital marketing, preferably within media, lifestyle, travel, or culture-driven spaces
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with prior experience in a lifestyle/media brand are preferred for this role.
Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for similar roles and experience levels in Gurugram)
Benefits:
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Gurugram. Actual compensation may vary based on the candidate's qualifications and the company's discretion.
Industry: BurdaLuxury operates in the media production industry, focusing on luxury, lifestyle, and travel domains. The company is part of the Hubert Burda Media family, one of the largest media companies in Germany.
Company Size: BurdaLuxury has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: BurdaLuxury was founded in 2007 and has since grown to become one of Asia's most vibrant and progressive independent media houses.
Company Description:
Company Specialties:
Company Website: http://www.burdaluxury.com
ASSUMPTION: BurdaLuxury's diverse portfolio and regional presence offer candidates the opportunity to work on various brands and platforms, providing ample growth and learning opportunities.
Career Level: This role is at the senior executive level, offering significant responsibility and the opportunity to drive growth across multiple social media platforms.
Reporting Structure: The Senior Executive will report directly to the Head of Social Media and collaborate with cross-functional teams, including editorial, video, sales, and marketing.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to expand their skills and take on more responsibility within the social media and digital marketing space.
Office Type: BurdaLuxury's office in Gurugram is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1008 Toa Payoh North, Level 7, Suite 11, Singapore, Singapore 3189966, SG
Geographic Context:
Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a focus on results and productivity.
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Growth, Content Strategy, Digital Marketing, Analytics, Creativity, Data Management, Social Media Ads, Canva, Video Editing, Communication, Collaboration, Trend Awareness, Problem Solving, Content Ideation, Performance Tracking, Dashboard Creation, Campaign Management
ASSUMPTION: BurdaLuxury uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with BurdaLuxury's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a willingness to learn and adapt.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development and growth.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and how it applies to the specific requirements of this position.
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.