📌 Core Information
🔹 Job Title: Senior Expert, Brand Narrative, ACG
🔹 Company: Nike
🔹 Location: Beaverton, Oregon, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing & Strategy
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing the voice and narrative direction for Nike ACG
- Collaborating with multidisciplinary teams to create innovative stories
- Overseeing project execution from pre-production to post-production
- Working strategically with external talent and internal partners
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills. The ideal candidate will have a deep understanding of storytelling, brand development, and consumer behavior.
📋 Key Responsibilities
✅ Develop and drive the narrative direction for Nike ACG in collaboration with senior creative leadership
✅ Contribute to long-term and seasonal creative concepts, ensuring outstanding storytelling across various platforms
✅ Collaborate with studio teammates, brand partners, and other teams to implement creative storytelling
✅ Encourage excellence, ambition, and team spirit, fostering a positive and collaborative environment
✅ Keep up to date with emerging trends in outdoor sports, fashion, design, film, art, media, and technology relevant to Nike and the design team
✅ Partner with various teams throughout the creative process, ensuring projects are well-planned, creatively exceptional, and delivered timely
✅ Review project work for the highest standards of quality, consistency, and success
ASSUMPTION: This role requires a strong ability to multitask, manage multiple projects simultaneously, and work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Writing, Advertising, Marketing, Communications, Journalism, or a related field
Experience: Minimum of 8-10 years of experience leading strategic, narrative, content marketing, and creative development
Required Skills:
- Proven expertise in innovative storytelling across multiple platforms
- Strong portfolio showcasing critical thinking, distinctive voice, authoritative command of style and tone, and outstanding eye for detail
- Understanding of writing, strategizing, and concepting within a brand organization
- Publishing across formats and platforms
- Detailed understanding of today’s creative landscape and how people engage with content
- Experience with leading creative productions from pre-production to post-production
- Strong interpersonal skills with highly developed ability to foster cross-functional teamwork
- Astute attention to detail and meticulous organizational skills
Preferred Skills:
- Experience working with agencies and internal partners
- Proven ability to flex and adapt to changing business needs while maintaining creative quality
- Laser-sharp focus with ability to work quickly and efficiently under pressure
- Strong time management with ability to toggle between daily and long-term tasks
- Excellent verbal and visual communication skills
- Significant knowledge of consumer behavior throughout the globe
ASSUMPTION: Candidates with experience in the footwear and apparel industry, as well as those with a strong passion for sports and culture, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior-level marketing role in the Beaverton, OR area)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holidays
- Employee discount on Nike products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability
- Nike offers a wide range of products, including footwear, apparel, and accessories, catering to various sports and athletic activities
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports marketing and sponsorships
- Retail operations and management
Company Website: Nike.com
ASSUMPTION: Working at Nike offers opportunities to collaborate with talented individuals, contribute to innovative projects, and grow both personally and professionally within a large, established organization.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant influence on Nike ACG's brand narrative and storytelling
Reporting Structure: Reports directly to the VP Global Creative Director, Men’s and Energy, and works closely with creative studio teammates, Brand Voice, Nike Digital and Retail Marketing, Merchandising, Global Styling, the Global Brand Imaging Studio, the Content Production teams, and Geo/City Studios
Work Arrangement: On-site, full-time position with flexibility for project demands
Growth Opportunities:
- Potential to advance to a leadership or management role within the creative or marketing departments
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure
- Chance to collaborate with and learn from industry experts and talented teammates
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Nike ACG's brand narrative and storytelling.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Beaverton, Oregon, United States
Geographic Context:
- Beaverton is a city located in the Portland metropolitan area, offering a mix of urban and suburban living
- The area is known for its natural beauty, with easy access to outdoor activities such as hiking, biking, and water sports
- Beaverton has a diverse and growing economy, with a strong presence in the tech, healthcare, and manufacturing industries
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The Beaverton, OR area offers a high quality of life, with a mix of urban and outdoor amenities, and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and storytelling abilities
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Nike's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on storytelling and brand development projects
- Research Nike ACG and the company's commitment to environmental sustainability to demonstrate your understanding and enthusiasm for the brand
- Practice common interview questions and be prepared to discuss your creative process, strategic thinking, and problem-solving skills
ATS Keywords: Brand Narrative, Storytelling, Content Marketing, Creative Strategy, Project Management, Writing, Brand Development, Social Media, Digital Marketing, Production, Editorial Operations, Consumer Behavior, Attention to Detail, Communication, Curiosity, Teamwork
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's creative, strategic, and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Innovate and think differently
- Act with urgency
- Be a force for good
- Embrace inclusion
- One Nike
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about storytelling and brand development?
- Do you have a strong commitment to environmental sustainability and social responsibility?
ASSUMPTION: Candidates who align with Nike's values and work style, and who are passionate about storytelling, brand development, and environmental sustainability, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working effectively with diverse teams and stakeholders
- Adapting to changing business needs and priorities
- Maintaining a strong work-life balance in a fast-paced environment
ASSUMPTION: The potential challenges of this role can be mitigated by strong project management skills, effective communication, and a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- This role is unique in its focus on the narrative direction for Nike ACG, requiring a strong blend of creative, strategic, and project management skills
- Similar roles may include Brand Manager, Content Strategist, or Creative Director, but this role is specific to the ACG brand and requires a deep understanding of outdoor sports, fashion, design, and culture
- Career progression in this role may lead to leadership or management positions within the creative or marketing departments, or to other senior-level roles within Nike
ASSUMPTION: This role offers a unique opportunity to shape the narrative direction for Nike ACG and to work on high-profile projects within a large, established organization.
📝 Sample Projects
- Developing a comprehensive brand narrative strategy for a new ACG product line, including storytelling across various platforms and touchpoints
- Collaborating with a multidisciplinary team to create a compelling campaign for an upcoming ACG event or product launch, from concept to execution
- Conducting consumer research and analyzing market trends to inform and refine ACG's brand narrative and storytelling approach
ASSUMPTION: The specific projects for this role may vary depending on the candidate's skills, experience, and the current needs of the ACG brand.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Nike ACG's brand narrative and how this role will contribute to its evolution?
- How does this role collaborate with other teams and departments within Nike, such as Retail Marketing, Merchandising, and Global Styling?
- What are the most pressing challenges facing Nike ACG's brand narrative, and how can this role address them?
- How does Nike support the growth and development of its employees, particularly in creative and marketing roles?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in and understanding of the role, as well as your commitment to driving success for Nike ACG.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nike careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on storytelling, brand development, and project management
- Prepare a portfolio showcasing your best work, with a focus on storytelling and brand development projects
- Practice common interview questions and be prepared to discuss your creative process, strategic thinking, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
