📌 Core Information
🔹 Job Title: Senior Fiat Growth Strategist – Growth & Local Activation (Crypto Native)
🔹 Company: Binance
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies for fiat on/off-ramp products
- Optimizing the entire growth funnel across global markets
- Collaborating with cross-functional teams to support local payment method integration
- Monitoring user behavior data to identify drop-offs and drive continuous optimization
ASSUMPTION: This role requires a high level of autonomy and execution-driven mindset, with a strong focus on data analysis and market insights.
📋 Key Responsibilities
✅ Developing and executing growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships
✅ Designing and localizing market-specific growth playbooks tailored to regional user behavior
✅ Leading multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more
✅ Monitoring the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
✅ Collaborating closely with Product, BD, and Payments teams to support integration of local payment methods
ASSUMPTION: This role requires a strong understanding of fiat payment systems and exchange on/off-ramp mechanics, as well as the ability to work effectively with various teams to mitigate risks.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models, with 5+ years of hands-on experience in regional growth or marketing operations, and multi-country execution exposure
Required Skills:
- Deep understanding of fiat payment systems and exchange on/off-ramp mechanics
- Strong cross-functional collaboration skills
- Fluency in English
- Sharp, fast-thinking mind and ability to deliver under pressure
- Strong analytical skills and market insight with a bias toward data-driven decisions
Preferred Skills:
- Experience in a Crypto or FinTech company leading regional user growth initiatives
- Track record of launching and scaling products in high potential markets
ASSUMPTION: Candidates with experience in the crypto or fintech industry may have an advantage in this role, as they will have a better understanding of the unique challenges and opportunities presented by these markets.
💰 Compensation & Benefits
Salary Range: $80,000 - $150,000 per year (Based on industry standards for senior growth roles in the financial services sector in Thailand)
Benefits:
- Competitive salary
- Company benefits
- Work-from-home arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior growth roles in the financial services sector in Thailand. Actual compensation may vary depending on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on blockchain and cryptocurrency infrastructure
Company Size: 1,001-5,000 employees (Large enterprise with a global presence)
Founded: 2017 (Relatively young company with a fast-paced growth trajectory)
Company Description:
- Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.
- Trusted by millions worldwide, Binance offers a wide range of crypto products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
Company Specialties:
- Digital Assets Exchange
- Blockchain
- Cryptocurrency Exchange
- Bitcoin
- Fintech
- Ethereum
- DLT
- Exchange
- Cryptocurrency
- Altcoins
- Cryptocurrency Information
- Trading Platform
- and Finance
Company Website: https://www.binance.com/
ASSUMPTION: Binance is a fast-growing, innovative company with a strong focus on technology and user-centric design. They offer a dynamic work environment with opportunities for career growth and continuous learning.
📊 Role Analysis
Career Level: Senior (This role is suitable for experienced professionals looking to drive growth and strategy in a dynamic environment)
Reporting Structure: This role reports directly to the Growth & Local Activation team within Binance
Work Arrangement: Remote OK (This role offers flexibility for remote work, with the option to work from home)
Growth Opportunities:
- Potential to expand responsibilities and impact as the company grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop expertise in the fast-growing crypto and blockchain industry
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Binance offers a combination of remote and on-site work options)
Office Location(s): Bangkok, Thailand (With the option to work remotely)
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving financial sector
- The city offers a mix of traditional and modern attractions, with a rich history and diverse culture
- Bangkok is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work from home)
ASSUMPTION: Bangkok offers a dynamic work environment with a mix of traditional and modern influences, providing a unique cultural experience for professionals working in the city.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Growth strategy development and execution
- Cross-functional collaboration and communication
- Cultural fit and alignment with Binance's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past growth strategies and their outcomes
- Research Binance's products and services to demonstrate your understanding of the company and its mission
ATS Keywords: User Acquisition, Growth Strategies, Market-Specific Playbooks, Multi-Channel Campaigns, Data Analysis, Cross-Functional Collaboration, Fiat Payment Systems, Performance-Driven Growth, Analytical Skills, Localization, SEO, Social Media, Risk Mitigation, Fast-Thinking, Execution-Driven, User Behavior Monitoring
ASSUMPTION: Binance's application process is designed to assess candidates' problem-solving skills, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their ability to develop and execute growth strategies in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- SEO and SEM tools (e.g., Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: This role requires proficiency in data analysis and marketing automation tools, as well as a strong understanding of SEO and social media management strategies.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Pioneering
- Global
- Inclusive
- Resilient
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and adaptable
Self-Assessment Questions:
- How do you stay user-centric in your approach to growth strategy development?
- Can you provide an example of a time when you had to adapt to a rapidly changing market or environment?
- How do you balance data-driven decision-making with creative, innovative thinking?
ASSUMPTION: Binance values candidates who are user-centric, pioneering, global, inclusive, and resilient. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Managing cross-functional teams and stakeholders with varying priorities and goals
- Navigating the complexities of the crypto and blockchain industry, including regulatory challenges and market volatility
- Adapting to a remote or hybrid work environment, with the need for strong communication and collaboration skills
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on fiat growth strategies and local activation within the crypto and blockchain industry
- Similar roles in other industries may focus on digital or mobile growth strategies, but may not have the same level of market volatility or regulatory complexity
- Career progression in this role may involve expanding responsibilities or moving into a management or leadership position within the growth team
ASSUMPTION: This role offers a unique opportunity to work in the fast-growing crypto and blockchain industry, with a focus on fiat growth strategies and local activation. Candidates should be prepared to navigate the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a growth strategy for a new fiat on/off-ramp product launch in a high-potential market
- Optimizing the user acquisition funnel for an existing fiat channel, leading to a 20% increase in user sign-ups
- Collaborating with the product team to integrate a new local payment method, resulting in a 15% increase in user engagement
ASSUMPTION: These sample projects demonstrate the types of growth strategies and initiatives that candidates may be expected to develop and execute in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current growth funnel for fiat on/off-ramp products, and where you see the most significant opportunities for optimization?
- How does the growth team collaborate with other departments, such as product, BD, and payments, to support the integration of local payment methods?
- What are the biggest challenges facing the crypto and blockchain industry in the next 1-2 years, and how does this role contribute to addressing those challenges?
- How does Binance support the professional development and growth of its employees, particularly in a role like this one that offers significant growth potential?
- What is the work-life balance like for employees in this role, and how does Binance support work-life balance for its team members?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past growth strategies and their outcomes
- Research Binance's products and services to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
