📌 Core Information
🔹 Job Title: Senior Field and Channel Marketing Manager, DACH
🔹 Company: Abnormal Security
🔹 Location: Remote - Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing effective field marketing programs
- Managing key elements of regional and national programs
- Supporting sales and marketing activities
- Measuring program success through analytics and reporting
- Communicating with various stakeholders
ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage multiple programs and projects simultaneously.
📋 Key Responsibilities
✅ Work closely with sales and sales development reps (SDRs) to support GTM activities, including pre and post-event outreach and follow-up
✅ Align with the extended field and channel marketing team on planned and completed marketing events in the DACH region
✅ Fluency in German is required
✅ Develop and execute an effective field marketing program to deliver quarterly pipeline goals for the local team
✅ Partner closely with the channel team to create engaging programs for both partners and end-users, aligning with the channel's regional objectives
✅ Support the marketing program by securing speakers for events, booking venues, developing email and landing page content, and overseeing the creation/completion of Outreach i.o. templates
✅ Manage and create campaigns in Salesforce.com (SFDC), ensuring proper lead import, follow-up, and tracking
✅ Measure program success via analytics and reporting, tracking pipeline goals across the region
✅ Communicate with the Abnormal sales organization on planned marketing activities/programs
✅ Communicate program status and progress to the marketing director, sales leaders, and other stakeholders
✅ Build process and automation wherever possible to improve output and efficiency of the FCM team and its stakeholders
✅ Monitor and update FCM team events calendar and internal team weekly meeting
✅ Assist with updating FCM marketing projects in Asana as needed
✅ Ensure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate)
✅ Lead special efforts and projects as needed
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or Business, or equivalent experience
Experience: 5-10 years of high-tech B2B marketing experience, preferably in cybersecurity and working with security practice partners
Required Skills:
- Dynamic, energetic, and highly organized with the ability to prioritize and manage workloads effectively
- Self-directed, detail-oriented problem solver with demonstrated experience in developing and improving workflows and internal processes
- Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
- Strategic thinker with exceptional data analysis and analytical skills
- Experienced in building successful relationships with sales and channel partners
- Exceptional communicator across different functional areas within the organization
- Ability and willingness to operate autonomously, roll up sleeves and execute to get the job done; “owner” mentality
Preferred Skills:
- Experience with Marketo, Asana, Outreach i.o., and Salesforce.com (or similar performance tracking management tools)
ASSUMPTION: Candidates with experience in the technology industry, software/SaaS, security, or networking industry may have an advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a senior marketing role in Germany)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Generous PTO and holiday policy
- Professional development opportunities
Working Hours: Full-time, 40 hours per week with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal Security is a leading AI-native human behavior security platform that leverages machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Abnormal Security was founded in 2018 and is headquartered in Las Vegas, Nevada, with a strong presence in Europe.
Company Description:
- Abnormal Security is defining the next generation of email security defense
- The platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale
- Customers love Abnormal Security because it consistently detects and stops advanced attacks that other solutions can't, with beautiful user interfaces and best-in-industry customer support
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence and Machine Learning
Company Website: http://www.abnormalsecurity.com
ASSUMPTION: Abnormal Security's focus on AI and machine learning provides a dynamic and innovative work environment for employees.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including sales, sales development, and marketing operations
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on special projects and initiatives
- Professional development opportunities through training and workshops
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote work with occasional team meetings and events
Office Location(s): Remote - Germany
Geographic Context:
- Germany has a strong tech industry and a vibrant startup ecosystem
- The DACH region (Germany, Austria, and Switzerland) is a critical market for Abnormal Security
- Remote work allows for a flexible work environment and better work-life balance
Work Schedule: Full-time, 40 hours per week with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely in Germany provides a unique opportunity to balance work and personal life while collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing director and other team members
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Abnormal Security's products and services, as well as the email security industry
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Field Marketing, Channel Marketing, Sales Support, Event Management, Data Analysis, Process Improvement, Communication, Project Management, B2B Marketing, Relationship Building, Metrics-Driven, Problem Solving, Self-Directed, Detail-Oriented, Team Collaboration, Marketing Automation, Salesforce
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, as well as their understanding of Abnormal Security's products and services.
🛠️ Tools & Technologies
- Marketo
- Asana
- Outreach i.o.
- Salesforce.com
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and onboarding will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and curious
- Collaborative and inclusive
- Accountable and reliable
- Adaptable and resilient
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and collaboration skills, and can you work effectively with cross-functional teams?
- Are you data-driven and analytical, with a strong attention to detail?
- Do you have a customer-centric mindset and a passion for providing exceptional customer experiences?
ASSUMPTION: Applicants should assess their fit with Abnormal Security's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing multiple programs and projects simultaneously may be challenging for some candidates
- Working remotely requires strong self-motivation, time management, and communication skills
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- Candidates may face competition from other experienced marketing professionals in the DACH region
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Channel Marketing Manager or Senior Field Marketing Manager position in other organizations
- However, Abnormal Security's focus on AI and machine learning provides a unique opportunity to work on cutting-edge technology in the email security industry
- Career progression may include opportunities to lead a team or take on additional responsibilities within the marketing organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a successful field marketing campaign to generate qualified leads and pipeline for the sales team
- Collaborating with the channel team to create engaging programs that drive partner and end-user engagement
- Managing and optimizing marketing campaigns in Salesforce.com to improve lead import, follow-up, and tracking
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization?
- How does Abnormal Security support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abnormal Security measure the success of its marketing programs and campaigns?
- What are the most challenging aspects of working remotely for this role, and how does Abnormal Security support its remote employees?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://careers.abnormal.ai/jobs/6253201003?gh_jid=6253201003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
- Showcase your ability to work independently and manage multiple projects simultaneously
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
