📌 Core Information
🔹 Job Title: Senior Field and Partner Marketing Manager
🔹 Company: Domo
🔹 Location: American Fork, UT
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing partner marketing plans and campaigns to build the sales pipeline and generate leads.
- Analyzing and assessing current partner efforts and making changes focused on maximizing resources and exceeding target objectives.
- Planning and orchestrating Domo’s participation in regional and industry partner events.
- Developing creative marketing campaigns to attract the attention of business executives and IT leaders.
- Working with sales, product marketing, partner marketing, and creative services teams in the execution of partner marketing plans.
- Frequent, detailed reporting on partner marketing programs and their success against sales and demand generation objectives.
- Building key relationships with the partner and sales teams.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in B2B technology and partner marketing, with a proven track record of driving sales growth through effective marketing strategies.
📋 Key Responsibilities
Executing partner marketing plans and campaigns:
- Develop and execute marketing plans and campaigns that drive sales pipeline growth and lead generation.
- Collaborate with sales, product marketing, and creative services teams to ensure alignment with overall company objectives.
- Analyze and optimize campaign performance using data-driven insights.
Analyzing and assessing partner efforts:
- Evaluate current partner marketing efforts and identify areas for improvement.
- Develop and implement strategies to maximize resources and exceed target objectives.
Planning and orchestrating partner events:
- Coordinate Domo’s participation in regional and industry partner events.
- Work with event organizers to ensure Domo’s brand is well-represented and that event objectives are met.
- Leverage events to build relationships with partners and generate leads.
Developing creative marketing campaigns:
- Create innovative marketing campaigns that resonate with business executives and IT leaders.
- Leverage data-driven insights to inform campaign strategy and messaging.
Collaborating with cross-functional teams:
- Work closely with sales, product marketing, and creative services teams to ensure alignment with overall company objectives.
- Facilitate communication and coordination between teams to ensure smooth execution of marketing plans.
Reporting on partner marketing programs:
- Prepare and deliver regular reports on partner marketing program performance.
- Analyze key metrics and provide data-driven insights to inform future marketing strategies.
Building relationships with partner and sales teams:
- Establish and maintain strong relationships with partner and sales teams.
- Work closely with these teams to ensure alignment with marketing objectives and to drive sales growth.
ASSUMPTION: Success in this role requires strong communication skills, attention to detail, and the ability to work effectively in a fast-paced environment. The ideal candidate will have experience in B2B technology and partner marketing, with a proven track record of driving sales growth through effective marketing strategies.
🔍 Required Qualifications
Education: Bachelor's degree or equivalent job experience
Experience: 5-7 years of relevant marketing experience, with a focus on B2B technology and partner marketing
Required Skills:
- Proven ability to develop and execute effective marketing campaigns
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Experience with Salesforce and marketing automation tools
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with Domo, Salesforce.com, and Eloqua
- Fluency in Microsoft Suite (Word, Excel, PowerPoint, Outlook)
- Experience with Google Workspace (Google Docs, Sheets, Slides, Forms)
ASSUMPTION: While a bachelor's degree is preferred, relevant job experience may be considered in lieu of a degree. The ideal candidate will have a strong background in B2B technology and partner marketing, with a proven track record of driving sales growth through effective marketing strategies.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous PTO and flexible work arrangements
- Employee assistance program
- Tuition reimbursement and professional development opportunities
- On-site fitness center and wellness programs
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications and experience. Domo offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2010
Company Description:
- Domo's AI and data products platform helps people channel AI and data into innovative uses that deliver a measurable impact.
- Anyone can use Domo to prepare, analyze, visualize, automate, and build data products that are amplified by AI.
Company Specialties:
- Software
- Business Intelligence
- Dashboard
- Advanced Data Visualization
- Analytics
- Data Visualization
- Graphical Reporting
- IoT
- AI/ML
- Cloud Computing
- SaaS
- Data Science
- Applications
- Data as a Service
- Data integration
- Data management
- Data transformation
- Embedded analytics
- ETL
- and app development
Company Website: http://www.domo.com
ASSUMPTION: Domo is a well-established company in the software development industry, with a strong focus on AI and data products. The company offers a comprehensive benefits package and provides opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Director of Partner Marketing
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team.
- Opportunities to work on high-impact projects and drive significant business impact.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the tech industry. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): American Fork, UT
Geographic Context:
- The role is based in American Fork, UT, a suburb of Salt Lake City, with a population of approximately 30,000.
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to the Wasatch Mountain Range.
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The location offers a pleasant work environment with easy access to outdoor activities and a reasonable commute for many residents. The office is designed to foster collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site or virtual interviews with hiring managers and team members
- Assessment or case study
- Final interviews with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Be ready to discuss your experience with marketing automation tools and data analysis.
- Research Domo's products and company culture to demonstrate your enthusiasm and fit for the role.
ASSUMPTION: Domo's interview process is designed to assess candidates' skills and cultural fit. The company values proactive, results-driven individuals who can thrive in a fast-paced environment.
🛠️️️ Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions, but with a focus on partner marketing and driving sales growth through effective marketing strategies.
- Compared to other marketing roles, this position requires a strong understanding of B2B technology and partner marketing, as well as the ability to work effectively with cross-functional teams.
- This role may involve more frequent travel and event attendance than other marketing positions.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on partner marketing and driving sales growth through effective marketing strategies sets it apart. The ideal candidate will have relevant experience in B2B technology and partner marketing, with a proven track record of driving sales growth.
📝 Sample Projects
- Developing and executing a successful partner marketing campaign that generated a significant increase in leads and sales pipeline.
- Analyzing and optimizing partner marketing efforts to improve resource allocation and maximize ROI.
- Planning and executing a regional partner event that resulted in strong partner engagement and lead generation.
ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate will have experience with. The ideal candidate will be able to provide specific examples of their achievements in partner marketing and driving sales growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze and optimize a partner marketing campaign? What was the outcome?
- How do you approach planning and executing regional partner events? Can you provide an example from a previous role?
- Can you describe your experience working with cross-functional teams to achieve common goals? How did you ensure alignment with overall company objectives?
- How do you stay up-to-date with the latest marketing trends and technologies, particularly in the B2B technology space?
- Can you provide an example of a time when you had to balance the needs of partners, sales teams, and the overall company objectives? How did you approach this challenge?
ASSUMPTION: These questions are designed to assess the candidate's experience and skills in partner marketing, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will be able to provide specific examples of their achievements and demonstrate their fit for the role.
🛠️️️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Eloqua)
- CRM software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Workspace (Google Docs, Sheets, Slides, Forms)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a particular focus on marketing automation tools, CRM software, and data analysis and visualization tools.
💼 Cultural Fit Questions
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
📝 Sample Projects
- Developing and executing a successful partner marketing campaign that generated a significant increase in leads and sales pipeline.
- Analyzing and optimizing partner marketing efforts to improve resource allocation and maximize ROI.
- Planning and executing a regional partner event that resulted in strong partner engagement and lead generation.
ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate will have experience with. The ideal candidate will be able to provide specific examples of their achievements in partner marketing and driving sales growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze and optimize a partner marketing campaign? What was the outcome?
- How do you approach planning and executing regional partner events? Can you provide an example from a previous role?
- Can you describe your experience working with cross-functional teams to achieve common goals? How did you ensure alignment with overall company objectives?
- How do you stay up-to-date with the latest marketing trends and technologies, particularly in the B2B technology space?
- Can you provide an example of a time when you had to balance the needs of partners, sales teams, and the overall company objectives? How did you approach this challenge?
ASSUMPTION: These questions are designed to assess the candidate's experience and skills in partner marketing, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will be able to provide specific examples of their achievements and demonstrate their fit for the role.
🛠️️️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Eloqua)
- CRM software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Workspace (Google Docs, Sheets, Slides, Forms)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a particular focus on marketing automation tools, CRM software, and data analysis and visualization tools.
💼 Cultural Fit Questions
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
📝 Sample Projects
- Developing and executing a successful partner marketing campaign that generated a significant increase in leads and sales pipeline.
- Analyzing and optimizing partner marketing efforts to improve resource allocation and maximize ROI.
- Planning and executing a regional partner event that resulted in strong partner engagement and lead generation.
ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate will have experience with. The ideal candidate will be able to provide specific examples of their achievements in partner marketing and driving sales growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze and optimize a partner marketing campaign? What was the outcome?
- How do you approach planning and executing regional partner events? Can you provide an example from a previous role?
- Can you describe your experience working with cross-functional teams to achieve common goals? How did you ensure alignment with overall company objectives?
- How do you stay up-to-date with the latest marketing trends and technologies, particularly in the B2B technology space?
- Can you provide an example of a time when you had to balance the needs of partners, sales teams, and the overall company objectives? How did you approach this challenge?
ASSUMPTION: These questions are designed to assess the candidate's experience and skills in partner marketing, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will be able to provide specific examples of their achievements and demonstrate their fit for the role.
🛠️️️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Eloqua)
- CRM software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Workspace (Google Docs, Sheets, Slides, Forms)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a particular focus on marketing automation tools, CRM software, and data analysis and visualization tools.
💼 Cultural Fit Questions
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
📝 Sample Projects
- Developing and executing a successful partner marketing campaign that generated a significant increase in leads and sales pipeline.
- Analyzing and optimizing partner marketing efforts to improve resource allocation and maximize ROI.
- Planning and executing a regional partner event that resulted in strong partner engagement and lead generation.
ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate will have experience with. The ideal candidate will be able to provide specific examples of their achievements in partner marketing and driving sales growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze and optimize a partner marketing campaign? What was the outcome?
- How do you approach planning and executing regional partner events? Can you provide an example from a previous role?
- Can you describe your experience working with cross-functional teams to achieve common goals? How did you ensure alignment with overall company objectives?
- How do you stay up-to-date with the latest marketing trends and technologies, particularly in the B2B technology space?
- Can you provide an example of a time when you had to balance the needs of partners, sales teams, and the overall company objectives? How did you approach this challenge?
ASSUMPTION: These questions are designed to assess the candidate's experience and skills in partner marketing, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will be able to provide specific examples of their achievements and demonstrate their fit for the role.
🛠️️️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Eloqua)
- CRM software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Workspace (Google Docs, Sheets, Slides, Forms)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a particular focus on marketing automation tools, CRM software, and data analysis and visualization tools.
💼 Cultural Fit Questions
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adaptable, and eager to take on new challenges.
📝 Sample Projects
- Developing and executing a successful partner marketing campaign that generated a significant increase in leads and sales pipeline.
- Analyzing and optimizing partner marketing efforts to improve resource allocation and maximize ROI.
- Planning and executing a regional partner event that resulted in strong partner engagement and lead generation.
ASSUMPTION: These sample projects illustrate the types of initiatives the ideal candidate will have experience with. The ideal candidate will be able to provide specific examples of their achievements in partner marketing and driving sales growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze and optimize a partner marketing campaign? What was the outcome?
- How do you approach planning and executing regional partner events? Can you provide an example from a previous role?
- Can you describe your experience working with cross-functional teams to achieve common goals? How did you ensure alignment with overall company objectives?
- How do you stay up-to-date with the latest marketing trends and technologies, particularly in the B2B technology space?
- Can you provide an example of a time when you had to balance the needs of partners, sales teams, and the overall company objectives? How did you approach this challenge?
ASSUMPTION: These questions are designed to assess the candidate's experience and skills in partner marketing, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will be able to provide specific examples of their achievements and demonstrate their fit for the role.
🛠️️️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Eloqua)
- CRM software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Workspace (Google Docs, Sheets, Slides, Forms)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Zoom Webinar)
ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a particular focus on marketing automation tools, CRM software, and data analysis and visualization tools.
💼 Cultural Fit Questions
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused
Self-Assessment Questions:
- How do you align with Domo's core values, particularly 'innovation' and 'customer-centricity'?
- Describe a time when you had to work collaboratively with cross-functional teams to achieve a common goal.
- How do you approach data-driven decision-making, and can you provide an example from a previous role?
- How do you ensure that your marketing strategies are aligned with the overall company objectives and contribute to business growth?
ASSUMPTION: Domo's culture values innovation, customer-centricity, collaboration, and results-driven work. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and make a significant impact on the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing the needs of partners, sales teams, and the overall company objectives
- Keeping up with the latest marketing trends and technologies
- Working effectively with remote teams and stakeholders
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be proactive, adapt
