📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Huntress
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading regional field events and account-based marketing (ABM) programs to drive revenue growth and increase brand visibility within the mid-market segment.
- Collaborating with cross-functional teams, including sales, campaigns, and marketing operations, to align initiatives with broader business goals and deliver measurable impact.
- Planning and executing integrated field marketing programs tailored to the mid-market segment, including roadshows, roundtables, and virtual events.
- Developing and delivering impactful marketing assets, field kits, and campaign resources to empower sales and accelerate deal velocity.
- Analyzing campaign performance and continuously optimizing field programs for lead quality, conversion efficiency, and return on investment (ROI).
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to thrive in a fast-paced and dynamic environment with a strong sense of urgency and adaptability.
📋 Key Responsibilities
✅ Own and drive mid-market regional marketing targets across North America, aligning all field initiatives to support the annual operating plan (AOP) and revenue goals.
✅ Design and execute integrated field marketing programs tailored to the mid-market segment, working cross-functionally with marketing and sales to develop and launch ABM campaigns that engage key accounts, support strategic priorities, and deliver high-value opportunities to enhance brand visibility and drive pipeline growth.
✅ Regional Event Leadership: Own end-to-end planning and execution of regional event marketing initiatives—including roadshows, roundtables, and virtual events—focused on delivering measurable business outcomes and deepening mid-market presence. Ensure seamless lead capture, follow-up workflows, and sales handoff to maximize pipeline conversion.
✅ Sales Enablement: Develop and deliver impactful marketing assets, field kits, and campaign resources that empower sales to drive engagement, accelerate deal velocity, and convert qualified accounts.
✅ Demand Generation & Lead Acceleration: Collaborate with digital, campaign, and email marketing teams to build field demand generation strategies that attract and convert qualified accounts into pipeline.
✅ Market Planning & Targeting: Partner with sales leadership and marketing operations to identify strategic cities, verticals, and accounts for field activation and customer-facing programs.
✅ Brand Advocacy: Serve as a brand ambassador for Huntress, fostering strong relationships with customers, partners, and prospects while ensuring brand consistency and excellence across all field touchpoints.
✅ Performance Analysis & Optimization: Work closely with Marketing Ops and Demand Gen to analyze campaign performance and continuously optimize field programs for lead quality, conversion efficiency, and return on investment (ROI).
ASSUMPTION: This role requires a proven track record of executing integrated demand generation activities that drive pipeline and revenue, as well as successfully planning and executing both in-person and virtual events that drove revenue and positively impacted the brand.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Demand Generation, or a related field; advanced degree preferred
Experience: 6+ years of experience in field marketing, preferably in cybersecurity/SaaS, with demonstrated expertise in ABM marketing strategies
Required Skills:
- Strong knowledge of the mid-market vertical and North America regional marketing best practices.
- Proven track record of executing integrated demand generation activities that drive pipeline and revenue.
- Proven track record of successfully planning and executing, and measuring the success of both in-person and virtual events that drove revenue and positively impacted the brand.
- Strategic mindset and ability to align demand generation and field marketing initiatives with overall business goals.
- Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.
- An analytical mindset with the ability to measure and analyze the impact of field marketing initiatives.
- Budget management experience, with a focus on resource optimization and ROI.
- Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability.
- Ability to travel ~40% of the time.
Preferred Skills:
- Advanced degree in Marketing, Business, Demand Generation, or a related field.
- Experience working with Salesforce and marketing automation tools.
- Familiarity with cybersecurity/SaaS industry trends and best practices.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: $140,000 to $155,000 base, plus bonus, and equity
Benefits:
- 100% remote work environment - since our founding in 2015
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for ALL full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Working Hours: Full-time, with approximately 40% travel required
ASSUMPTION: The salary range provided is based on industry standards for a Senior Field Marketing Manager role in the cybersecurity/SaaS industry, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Huntress operates in the cybersecurity industry, focusing on providing enterprise-grade, fully owned, and managed cybersecurity products at an affordable SaaS application price point. The company aims to protect all businesses, not just the 1%, by elevating underresourced IT teams with protection that works as hard as they do.
Company Size: Huntress is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration within a structured environment.
Founded: Huntress was founded in 2015 by former NSA cyber operators, demonstrating the company's deep expertise and commitment to the cybersecurity industry.
Company Description:
- Huntress protects 3M+ endpoints and 1M+ identities worldwide, offering a fully managed security platform that combines endpoint detection and response, Microsoft 365 identity protection, a predictably affordable SIEM, and science-based security awareness training.
- The company's One Team advantage ensures that its technology is designed with its industry-defining Security Operations Center (SOC) in mind and is never separated from its service.
- Huntress is committed to creating a culture of inclusivity where every single member of its team is valued, has a voice, and is empowered to come to work every day just as they are.
Company Specialties:
- Cyber Breach Detection
- Incident Response
- Endpoint Protection
- Malware Analysis
- Managed Services
Company Website: https://huntress.com
ASSUMPTION: Huntress' commitment to diversity, equity, and inclusion is evident in its company culture and benefits offerings, such as its generous paid time off policy, parental leave, and comprehensive medical, dental, and vision benefits.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a proven track record of success in field marketing, ABM strategies, and event planning within the cybersecurity/SaaS industry.
Reporting Structure: The Senior Field Marketing Manager reports directly to the Director, Field Marketing, indicating a high level of strategic importance and influence within the marketing department.
Work Arrangement: This role requires approximately 40% travel, indicating a need for flexibility and adaptability in managing regional marketing initiatives and customer relationships.
Growth Opportunities:
- As a senior-level role within a mid-sized company, there are ample opportunities for career progression and growth within the marketing department and the organization as a whole.
- The company's commitment to employee development, as evidenced by its education and professional development assistance allowance, further supports career growth and advancement.
- The role's focus on strategic planning, cross-functional collaboration, and performance analysis provides valuable experience for transitioning into a leadership or management role in the future.
ASSUMPTION: Given the company's focus on employee growth and development, as well as the senior-level nature of this role, there are likely numerous opportunities for career advancement and professional development within Huntress.
🌍 Location & Work Environment
Office Type: 100% remote work environment
Office Location(s): Remote US
Geographic Context:
- The remote work environment allows for greater flexibility and work-life balance, as employees can work from anywhere within the United States.
- Huntress' focus on protecting underresourced IT teams and small to mid-sized businesses indicates a strong commitment to supporting and empowering employees at all levels of the organization.
- The company's global presence and customer base provide ample opportunities for international collaboration and exposure to diverse perspectives and ideas.
Work Schedule: Full-time, with approximately 40% travel required
ASSUMPTION: The remote work environment and flexible work schedule cater to a wide range of employee preferences and needs, fostering a diverse and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and situational interview with the hiring manager and/or other relevant stakeholders
- Final round interview with the Director, Field Marketing, and potentially other senior leaders within the marketing department
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills, with a focus on aligning field marketing initiatives with overall business goals
- Proven track record of successfully planning and executing integrated demand generation activities and events that drive pipeline and revenue
- Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
- Analytical mindset and ability to measure and optimize field marketing initiatives for lead quality, conversion efficiency, and ROI
- Budget management experience, with a focus on resource optimization and maximizing return on investment
- Adaptability and ability to thrive in a fast-paced and dynamic environment
- Familiarity with the cybersecurity/SaaS industry and relevant marketing best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your proven track record of success in field marketing, ABM strategies, and event planning.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, planning, and execution skills, as well as your ability to collaborate effectively with cross-functional teams.
- Research Huntress' company culture and values to demonstrate your alignment with the organization's mission and commitment to diversity, equity, and inclusion.
- Be prepared to discuss your experience with regional marketing targets, ABM campaigns, and event planning within the mid-market vertical and North America.
ATS Keywords: Field Marketing, Account-Based Marketing, Demand Generation, Event Planning, Sales Enablement, Market Planning, Brand Advocacy, Performance Analysis, Cross-Functional Collaboration, Strategic Thinking, Communication Skills, Analytical Skills, Budget Management, Adaptability, Cybersecurity, SaaS
ASSUMPTION: Given the senior-level nature of this role and the company's focus on strategic planning and execution, the interview process will likely place a strong emphasis on assessing candidates' strategic thinking, problem-solving, and leadership skills.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, Huntress likely uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration among its remote workforce.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Huntress is committed to protecting all businesses, not just the 1%, by providing enterprise-grade cybersecurity solutions at an affordable price point.
- Inclusivity: The company fosters a culture of diversity, equity, and inclusion, where every employee is valued, has a voice, and is empowered to come to work every day just as they are.
- Expertise: Huntress' team of passionate experts and ethical badasses brings deep industry knowledge and a commitment to continuous learning and improvement.
Work Style:
- Remote and flexible work environment, with approximately 40% travel required
- Collaborative and cross-functional, with a strong emphasis on strategic planning and execution
- Fast-paced and dynamic, with a strong sense of urgency and adaptability
- Data-driven and analytical, with a focus on measuring and optimizing field marketing initiatives for lead quality, conversion efficiency, and ROI
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability?
- Are you comfortable working remotely and traveling approximately 40% of the time?
- Do you have a proven track record of success in field marketing, ABM strategies, and event planning within the cybersecurity/SaaS industry?
- Are you comfortable working collaboratively and cross-functionally with diverse teams to align initiatives with overall business goals and deliver measurable impact?
- Do you have a strategic mindset and the ability to analyze and optimize field marketing initiatives for lead quality, conversion efficiency, and ROI?
ASSUMPTION: Huntress' commitment to diversity, equity, and inclusion, as well as its focus on fostering a collaborative and cross-functional work environment, indicates that the company values employees who are adaptable, proactive, and committed to continuous learning and growth.
⚠️ Potential Challenges
- The role requires approximately 40% travel, which may be challenging for candidates who prefer a fully remote work environment or have personal commitments that make frequent travel difficult.
- The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The senior-level nature of the role may require candidates to have a proven track record of success in field marketing, ABM strategies, and event planning within the cybersecurity/SaaS industry, which may limit the pool of qualified applicants.
- The role's focus on strategic planning, cross-functional collaboration, and performance analysis may require candidates to have strong leadership and management skills, which may be challenging for candidates who are early in their careers or lack relevant experience.
ASSUMPTION: While Huntress offers numerous benefits and opportunities for growth and development, the role's requirements and challenges may present barriers to entry for some candidates.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Senior Field Marketing Manager: The senior-level role requires a proven track record of success in field marketing, ABM strategies, and event planning, as well as strong leadership and management skills.
- Cybersecurity/SaaS Industry vs. Other Industries: The role's focus on the cybersecurity/SaaS industry requires candidates to have a deep understanding of the industry's trends, best practices, and customer needs.
- Mid-Market Segment vs. Enterprise Segment: The role's focus on the mid-market segment requires candidates to have experience working with small to mid-sized businesses and understanding their unique needs and challenges.
ASSUMPTION: The senior-level nature of this role, as well as its focus on the cybersecurity/SaaS industry and mid-market segment, sets it apart from other field marketing roles and requires candidates to have a unique combination of skills and experience.
📝 Sample Projects
- Planning and executing a regional roadshow event series to drive brand awareness and generate qualified leads within the mid-market segment.
- Developing and launching an ABM campaign targeting strategic accounts within the mid-market vertical, with a focus on driving pipeline growth and enhancing brand visibility.
- Analyzing campaign performance data to optimize field marketing initiatives for lead quality, conversion efficiency, and ROI, with a focus on maximizing return on investment.
ASSUMPTION: The role's focus on strategic planning, cross-functional collaboration, and performance analysis provides numerous opportunities for candidates to demonstrate their skills and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to field marketing and ABM strategies within the mid-market segment, and how this role fits into that strategy?
- How does the company support the growth and development of its employees, particularly in senior-level roles like this one?
- Can you provide examples of how the company has successfully executed field marketing initiatives and ABM campaigns in the past, and how this role will contribute to that success moving forward?
- How does the company measure the success of its field marketing initiatives, and how will this role be evaluated based on those metrics?
- Can you describe the company's culture and work environment, and how this role fits into that culture?
- How does the company support its employees' work-life balance, particularly for roles that require frequent travel?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your proven track record of success in field marketing, ABM strategies, and event planning.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, planning, and execution skills, as well as your ability to collaborate effectively with cross-functional teams.
- Research Huntress' company culture and values to demonstrate your alignment with the organization's mission and commitment to diversity, equity, and inclusion.
- Be prepared to discuss your experience with regional marketing targets, ABM campaigns, and event planning within the mid-market vertical and North America.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
