📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: SnapLogic
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and executing marketing activities for the region
- Tracking and reporting on pipeline metrics
- Coaching and enabling the Field team to generate outbound opportunities
- Ensuring feedback from the field supports sales targets
- Collaborating with various teams to create a rolling 6-month marketing plan
ASSUMPTION: This role requires a strong understanding of the marketing funnel and experience working with AE's and Sales Development teams to overachieve on marketing funnel goals.
📋 Key Responsibilities
✅ Plan, create, and execute all marketing activities for the region, focusing on achieving the region's Field Marketing pipeline goals
✅ Track and report on all levels of pipeline metrics, such as qualified sales opportunities and pipeline and bookings contribution
✅ Coach and enable the Field team to generate outbound opportunities using best practices for target and non-target accounts
✅ Ensure feedback from the field gets back to Marketing to ensure the Field is being supported for the sales targets
✅ Work directly with AEs and sales leaders to identify new programs, activities, tools, and processes to create a rolling 6-month marketing plan for each AE territory
✅ Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, upcoming events, etc., to the regional sales team
✅ Collaborate with the digital team to drive the progression of suspects and MQLs in the pipeline, as well as with partner marketing to support local partner programs
ASSUMPTION: This role requires strong project management and budget management capabilities, as well as excellent verbal and written communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or equivalent area of study
Experience: 8+ years of Field Marketing experience
Required Skills:
- Proven track record of successfully building and guiding field marketing execution
- Understanding fundamentals of the marketing funnel from Top to Bottom
- Metrics-driven individual with data-driven and inspiring conversations on marketing activities
- Savvy enterprise B2B digital marketer with expertise in live events/face-to-face programs and virtual events
- Enthusiasm for challenges and great interpersonal skills to get the best out of the partners in the Sales and Marketing teams
- Strong verbal and written communication skills
- Knowledge of Salesforce CRM is a must. Experience with Marketo and Outreach is a plus
Preferred Skills:
- Experience with open source and proprietary large language models (LLMs) and artificial intelligence
- Familiarity with generative integration solutions and AI solutions
ASSUMPTION: While not explicitly stated, experience with AI and generative integration solutions may be beneficial for this role, given SnapLogic's focus on these areas.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Field Marketing Manager with 8+ years of experience in the United States)
Benefits:
- Competitive salaries and robust health benefits
- Global wellness initiatives
- Dynamic, collaborative, and forward-thinking environment
Working Hours: Full-time, with 20% travel expected
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise application integration, cloud integration, and generative AI
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2006, with a history of innovation and growth in the integration category
Company Description:
- SnapLogic is the world’s first generative integration platform for faster, easier digital transformation
- Enables enterprises to simply connect their complex systems, across every person and team, to quickly innovate and deliver value to their customers, without friction from integration and automation
- Hundreds of Global 2000 customers rely on SnapLogic to automate business processes, accelerate analytics, and drive digital transformation
Company Specialties:
- Cloud Integration
- Enterprise Application Integration (EAI)
- Software as a Service (SaaS)
- Extract, Transform, Load (ETL)
- CRM Integration
- iPaaS
- Enterprise Service Bus (ESB)
- Service Oriented Architecture (SOA)
- Enterprise Data Integration
- Big Data Integration
- Generative AI
- Generative Integration
Company Website: http://www.snaplogic.com
ASSUMPTION: SnapLogic is a well-established company with a strong focus on innovation and growth in the integration category, making it an attractive opportunity for professionals looking to advance their careers in a dynamic environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence within the organization
Reporting Structure: Reports directly to the Senior Director of Global Field Marketing
Work Arrangement: Full-time, with 20% travel expected, offering flexibility for remote work
Growth Opportunities:
- Potential to grow within the Marketing department or explore other opportunities within the organization as the company continues to expand
- Chance to work on cutting-edge generative AI solutions and stay at the forefront of industry trends
- Opportunity to collaborate with various teams and contribute to the company's overall success
ASSUMPTION: Given SnapLogic's focus on innovation and growth, this role offers significant opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid, with the option for remote work
Office Location(s): San Mateo, CA (Headquarters), with remote team members across the globe
Geographic Context:
- The United States offers a large market for enterprise application integration and generative AI solutions
- SnapLogic's headquarters in San Mateo, CA, provides access to the vibrant tech industry and Silicon Valley network
- The hybrid work environment allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the option for remote work
ASSUMPTION: The hybrid work environment and remote work options at SnapLogic cater to a diverse range of employee preferences, promoting a flexible and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director
Key Assessment Areas:
- Marketing strategy and planning
- Pipeline management and metrics-driven approach
- Communication and collaboration skills
- Understanding of the marketing funnel and field marketing execution
Application Tips:
- Highlight your experience with field marketing execution and metrics-driven approach
- Tailor your resume to emphasize relevant skills and experiences, such as working with AE's and Sales Development teams
- Prepare examples of successful field marketing campaigns and their impact on pipeline metrics
ATS Keywords: Field Marketing, Sales Collaboration, Metrics-Driven, B2B Marketing, Project Management, Budget Management, Salesforce CRM, Marketo, Outreach, Event Planning, Customer Programs, Data Analysis, Coaching, Pipeline Management, Digital Marketing
ASSUMPTION: SnapLogic's interview process is designed to assess candidates' skills and experiences in field marketing, with a focus on metrics-driven approach and collaboration with sales teams.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo
- Outreach
- Generative AI tools (e.g., SnapGPT, AgentCreator)
ASSUMPTION: SnapLogic's use of generative AI tools in their marketing stack sets them apart from competitors and offers candidates the opportunity to work with cutting-edge technology.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and collaborative environment
- Forward-thinking and innovative approach to integration and automation
- Focus on driving business results through generative AI solutions
Self-Assessment Questions:
- Do you thrive in a dynamic, innovative environment focused on driving business results through generative AI solutions?
- Are you comfortable working in a hybrid or remote work environment, with the expectation of occasional travel?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with various teams?
ASSUMPTION: SnapLogic's company culture values innovation, collaboration, and a customer-centric approach, making it an attractive opportunity for professionals who thrive in dynamic, forward-thinking environments.
⚠️ Potential Challenges
- Managing a high volume of pipeline metrics and ensuring accurate reporting
- Balancing the needs of the Field team with the demands of the marketing department
- Keeping up with the latest trends and developments in generative AI and enterprise application integration
- Occasional travel requirements, which may impact work-life balance
ASSUMPTION: While SnapLogic offers a dynamic and innovative work environment, the role of Senior Field Marketing Manager presents unique challenges that require strong organizational skills, adaptability, and a metrics-driven approach.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position focuses on generative AI solutions and enterprise application integration, offering candidates the opportunity to work at the forefront of industry trends
- SnapLogic's focus on innovation and growth sets it apart from competitors, providing candidates with a unique opportunity to contribute to the company's success
- Career progression in this role may involve exploring other opportunities within the organization, as SnapLogic continues to expand and diversify its product offerings
ASSUMPTION: SnapLogic's unique focus on generative AI solutions and enterprise application integration differentiates it from competitors, offering candidates a unique opportunity to work in a cutting-edge and innovative environment.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive pipeline growth and accelerate the sales cycle for prospects and customers
- Collaborating with the digital team to create targeted campaigns that drive the progression of suspects and MQLs in the pipeline
- Working with partner marketing to support local partner programs and expand SnapLogic's reach within the enterprise application integration market
ASSUMPTION: The sample projects listed provide a snapshot of the key responsibilities and initiatives associated with the Senior Field Marketing Manager role at SnapLogic.
❓ Key Questions to Ask During Interview
- How does SnapLogic's focus on generative AI solutions and enterprise application integration differentiate it from competitors in the market?
- What opportunities exist for professional development and career growth within the Marketing department and the organization as a whole?
- How does SnapLogic support work-life balance, particularly for employees working remotely or in a hybrid environment?
- What are the key priorities for the Senior Field Marketing Manager role in the first 90 days, and how will success be measured?
- How does SnapLogic foster a culture of innovation and collaboration, and what initiatives are in place to encourage employee engagement and input?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with field marketing execution, metrics-driven approach, and collaboration with sales teams
- Prepare a cover letter that demonstrates your understanding of SnapLogic's focus on generative AI solutions and enterprise application integration
- Prepare examples of successful field marketing campaigns and their impact on pipeline metrics
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
