📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: GTT
🔹 Location: US Texas Remote, US Virginia Remote
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of regional marketing programs
- Close collaboration with sales teams to drive pipeline expansion and new customer acquisition
- Event and campaign management, from conception to completion
- Market intelligence gathering and analysis to refine strategies and optimize ROI
- Cross-functional collaboration with various teams to ensure seamless alignment with business goals
ASSUMPTION: This role requires a high level of strategic thinking, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Strategic Planning & Execution: Devise and implement segment-specific marketing strategies to support sales pipeline expansion and new customer acquisition. Ensure field marketing initiatives are seamlessly integrated with national campaigns and product launches. Offer specialized, segment-specific expertise and support, deploying a diverse mix of marketing tactics to deepen customer relationships and fortify the brand. Strive for a minimum of a 20X return on every investment.
✅ Sales Activation & Enablement: Collaborate closely with segment-specific sales teams to pinpoint market opportunities and customize marketing efforts accordingly. Drive Sales Activation by Segment, providing bespoke support, generating qualified engagement, and accelerating deal velocity within designated target sub-segments.
✅ Event & Campaign Management: Orchestrate and execute segment-specific events, trade shows, webinars, and partner programs from conception to completion. Oversee the entire lifecycle of campaign execution, encompassing budgeting, logistical coordination, and thorough post-event analysis.
✅ Market Intelligence: Leverage comprehensive competitive analysis and gather insightful customer feedback to refine marketing strategies and tactical mix. Monitor performance metrics diligently and adjust tactics as necessary to optimize ROI. This will involve a data-driven approach to measuring impact and informing future strategies.
✅ Cross-functional Collaboration: Work in close concert with sales, product marketing, digital marketing, and customer success teams. Act as the representative "voice of the field" for corporate teams, providing invaluable feedback and insights.
ASSUMPTION: This role requires exceptional project management and organizational capabilities, outstanding communication and interpersonal proficiencies, and proficiency in utilizing CRM and marketing automation tools.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
Experience: A minimum of 7 years of experience in B2B field marketing, with a distinct preference for backgrounds in the telecommunications or technology sectors. A demonstrated history of successfully driving regional marketing outcomes and effectively supporting sales teams.
Required Skills:
- Exceptional project management and organizational capabilities
- Outstanding communication and interpersonal proficiencies
- Proficiency in utilizing CRM and marketing automation tools (e.g., Outreach, Microsoft Dynamics, Salesforce, Marketo, HubSpot, DemandBase)
- Proven ability to operate with agility, a strong data orientation, and a customer-centric mindset
Preferred Skills:
- Experience with channel/partner marketing
- Familiarity with telecom technologies and customer segments
- A data-driven mindset coupled with robust analytical skills
ASSUMPTION: Candidates with experience in channel/partner marketing and familiarity with telecom technologies and customer segments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Field Marketing Manager with 5-10 years of experience in the telecommunications sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: This is largely a remote home office role with travel not expected to be greater than 20%.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager with 5-10 years of experience in the telecommunications sector. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: GTT operates in the telecommunications industry, providing networking and security as a service for multinational organizations. The industry is characterized by high competition, rapid technological advancements, and a strong focus on customer-centric solutions.
Company Size: GTT is a mid-sized company with 1,001-5,000 employees. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: GTT was founded in 1998 and has since grown to become a leading provider of networking and security services, with a strong focus on customer-centric solutions and strategic partnerships.
Company Description:
- GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world.
- The company serves thousands of organizations, bringing together the right people, partners, and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges.
- Built on its top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize, and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where, and how needed.
Company Specialties:
- Ethernet, IP Transit, and Wide-Area-Network Solutions
- Managed Security Services, including DDoS and MDR
- Cloud Networking Solutions, SD-WAN, and SASE
- Internet Services, MPLS IP-VPN, and Managed Secure Access
- Managed PCI Compliance Services and Voice and Unified Communications services
- Professional Services and Managed Network Services
Company Website: www.gtt.net
ASSUMPTION: GTT's focus on customer-centric solutions, strategic partnerships, and a strong commitment to innovation sets it apart in the competitive telecommunications industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Senior Field Marketing Manager reports directly to the Vice President of Marketing and works closely with various teams, including sales, product marketing, digital marketing, and customer success.
Work Arrangement: This is largely a remote home office role with travel not expected to be greater than 20%.
Growth Opportunities:
- As GTT continues to grow and expand its service offerings, there will be opportunities for the Senior Field Marketing Manager to take on additional responsibilities and advance their career within the organization.
- With a strong focus on customer-centric solutions and strategic partnerships, there may be opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
ASSUMPTION: The Senior Field Marketing Manager's success in this role will be closely tied to their ability to drive regional marketing outcomes, support sales teams, and contribute to the overall growth and success of the organization.
🌍 Location & Work Environment
Office Type: GTT's headquarters is located in Arlington, Virginia, with additional offices and remote work arrangements across the United States and globally.
Office Location(s): 4201 Wilson Blvd, Suite 504, Arlington, Virginia 22203, US
Geographic Context:
- The Arlington, Virginia office is located in the Washington, D.C. metropolitan area, offering easy access to major transportation hubs and cultural attractions.
- The region is known for its diverse and highly educated workforce, providing ample opportunities for professional growth and networking.
Work Schedule: This is largely a remote home office role with travel not expected to be greater than 20%. The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM EST.
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational capabilities
- Communication and interpersonal proficiencies
- Proficiency in CRM and marketing automation tools
- Industry knowledge and understanding of GTT's service offerings
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of GTT's service offerings and the telecommunications industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and decision-making abilities.
- Be ready to discuss your approach to data-driven marketing strategies and customer-centric solutions.
ATS Keywords: Field Marketing, B2B Marketing, Strategic Planning, Sales Enablement, Event Management, Market Intelligence, Cross-functional Collaboration, Telecommunications, Technology Sector, Agility, Customer-centric Mindset, CRM Tools, Marketing Automation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and decision-making skills, as well as their technical proficiency and industry knowledge.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Outreach, Microsoft Dynamics, Salesforce, Marketo, HubSpot, DemandBase)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The Senior Field Marketing Manager should be proficient in utilizing CRM and marketing automation tools, as well as data analysis and visualization tools, to drive effective marketing strategies and tactics.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: GTT places a strong emphasis on understanding and meeting the unique needs of its customers, providing tailored solutions and exceptional customer service.
- Innovation: GTT fosters a culture of continuous improvement and embraces new technologies and approaches to drive business growth and customer success.
- Collaboration: GTT encourages cross-functional collaboration and teamwork, leveraging the diverse skills and expertise of its employees to achieve common goals.
Work Style:
- GTT values a fast-paced, dynamic work environment that emphasizes agility, adaptability, and a strong customer focus.
- The company encourages a data-driven approach to decision-making and continuous learning and development.
- GTT fosters a culture of open communication, transparency, and accountability.
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics align with the unique needs and preferences of your target customers?
- Can you provide an example of a time when you successfully drove regional marketing outcomes and supported sales teams in a previous role?
- How do you approach data-driven decision-making and continuous learning and development in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong customer focus, a data-driven mindset, and a collaborative work style will be well-suited to GTT's culture and work environment.
⚠️ Potential Challenges
- The telecommunications industry is highly competitive, with rapid technological advancements and evolving customer needs. The Senior Field Marketing Manager must stay current with industry trends and adapt marketing strategies accordingly.
- Balancing the demands of regional marketing initiatives, sales enablement, and event management can be challenging, requiring strong project management and organizational capabilities.
- The remote work arrangement may present unique challenges in maintaining collaboration and communication with team members and stakeholders.
- The Senior Field Marketing Manager must be comfortable working with a high degree of autonomy and taking initiative to drive regional marketing outcomes.
ASSUMPTION: The Senior Field Marketing Manager must be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment to overcome these potential challenges.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position requires a high degree of strategic thinking and leadership, as well as a strong focus on driving regional marketing outcomes and supporting sales teams.
- The telecommunications industry is characterized by high competition, rapid technological advancements, and a strong focus on customer-centric solutions. This role requires a deep understanding of the industry and GTT's service offerings.
- Career progression in this role may involve advancing to a director or vice president level position within the marketing organization, or transitioning to a sales leadership role.
ASSUMPTION: The unique demands and requirements of this role set it apart from other field marketing positions, offering a challenging and rewarding career opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new SD-WAN service offering, resulting in a 30% increase in qualified leads and a 25% increase in sales revenue within the first six months.
- Collaborating with the sales team to create a targeted account-based marketing (ABM) strategy for a key customer segment, leading to a 20% increase in customer engagement and a 15% increase in deal velocity.
- Orchestrating a virtual event series focused on cybersecurity best practices, attracting over 5,000 attendees and generating a 10% increase in marketing-qualified leads (MQLs) for the company's managed security services.
ASSUMPTION: These sample projects demonstrate the Senior Field Marketing Manager's ability to drive regional marketing outcomes, support sales teams, and contribute to the overall growth and success of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven marketing strategies and customer-centric solutions?
- How does the company support the professional development and growth of its field marketing team members?
- Can you provide an example of a time when the company successfully adapted its marketing strategies to address a significant market shift or change in customer needs?
- How does the company measure the success of its field marketing initiatives, and how are those metrics used to inform future strategies?
- What is the company's approach to cross-functional collaboration and teamwork, and how does that contribute to the overall success of the organization?
ASSUMPTION: Asking these questions will help the candidate better understand the company's approach to marketing, professional development, and cross-functional collaboration, as well as the specific demands and expectations of the Senior Field Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and decision-making abilities.
- Be ready to discuss your approach to data-driven marketing strategies and customer-centric solutions.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
