📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, East
🔹 Company: Qualys
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Raleigh, NC or Washington DC area)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing regional marketing activities to build pipeline and drive revenue
- Collaborating with field marketing, product marketing, campaign marketing, and regional sales leadership
- Developing local marketing plans and managing them to budget
- Ownership of end-to-end event logistics for regional events and tradeshows
- Monitoring campaign and event performance and ensuring proper tracking of ROI
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced, goal-oriented environment and have experience managing multiple projects concurrently.
📋 Key Responsibilities
✅ Work hand in hand with field marketing, product marketing, campaign marketing, and regional sales leadership in the planning and execution of marketing activities and campaigns
✅ Build local marketing plans, manage plans to budget, and update weekly marketing planning documents
✅ Work closely with Regional VPs to develop campaigns tailored to the immediate needs of local markets and their accounts
✅ Own end-to-end event logistics for regional events and tradeshows, including all sponsorship deliverables, staff schedules, event briefing docs, event communications and promotions, ensuring the event is executed flawlessly
✅ Ensure event follow-up communication, list upload, thank you emails, and leads are tagged properly to the Marketo/Salesforce campaigns and ability to track ROI back to campaigns
✅ Build event assets (landing pages, registration forms, email invites, target lists, etc.) and ensure they are done early enough for successful event execution.
✅ Monitor to ensure campaigns/events are posted in the external event calendar and all necessary back-up documentation, event descriptions, P.O.s and event cost are updates in Salesforce.
✅ Work with Legal and Purchasing for contract and purchase orders needed for regional activities
ASSUMPTION: This role involves a significant amount of event planning and management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in communications or marketing preferred
Experience: 7+ years’ experience in field marketing and/or events marketing role
Required Skills:
- Proven track record in successfully managing field programs from beginning to end
- Excellent communication skills, both written and verbal
- Strong attention to detail and great communication skills
- Ability to manage multiple projects/campaigns concurrently
- Comfortable communicating in a range of environments from C-Level to practitioners
- Willingness to travel
Preferred Skills:
- Experience with digital marketing
- Good understanding of Microsoft Office, Salesforce, Splash, and Marketing Automation tools
ASSUMPTION: Candidates should have a strong background in field marketing or events marketing, with a proven track record of success in managing marketing activities and campaigns.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for event planning and execution
ASSUMPTION: The salary range provided is based on industry standards for a senior field marketing manager role in the United States. Benefits are typical for a company of Qualys' size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1999
Company Description:
- Qualys, Inc. is a pioneer and leading provider of disruptive cloud-based security, compliance, and IT solutions
- Offers a single platform for vulnerability detection, compliance, and protection for IT systems, workloads, and web applications
- Serves over 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100
Company Specialties:
- Security SaaS
- Continuous Security
- Network Security
- IT Asset Visibility
- Container Security
- Cloud Security
- Web Application Security
- Policy Compliance
- PCI Compliance
- File Integrity Monitoring
- Certificate Security
- CyberSecurity Asset Management
- VMDR
- Vulnerability Management
- Patch Management
- Endpoint Detection and Response (EDR)
Company Website: qualys.com
ASSUMPTION: Qualys is a well-established company in the computer and network security industry, with a strong focus on providing cloud-based security solutions to enterprise-level customers.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Field Marketing, Americas
Work Arrangement: Hybrid (Raleigh, NC or Washington DC area, with flexibility for remote work)
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the company
- Opportunity to work on high-impact projects and contribute to the company's growth
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (Raleigh, NC or Washington DC area, with flexibility for remote work)
Office Location(s): Raleigh, NC and Washington, DC
Geographic Context:
- Raleigh, NC: A mid-sized city with a growing tech industry, offering a lower cost of living compared to larger cities like New York
- Washington, DC: A major metropolitan area with a vibrant job market and a higher cost of living
Work Schedule: Full-time (40 hours per week), with flexibility for event planning and execution
ASSUMPTION: The hybrid work arrangement allows for flexibility in work location, with the expectation that employees will be present in the office for key meetings and events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Field Marketing, Americas
- Final interview with the Senior Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Understanding of field marketing and event planning
- Communication skills and ability to work with cross-functional teams
- Problem-solving skills and ability to manage multiple projects
- Alignment with Qualys' company values and culture
Application Tips:
- Highlight relevant experience in field marketing or events marketing
- Include specific examples of successful marketing campaigns or events you've managed
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare questions about the role, the team, and the company to ask during the interview
ATS Keywords: Field Marketing, Event Marketing, Marketing Campaigns, Regional Marketing, Salesforce, Marketo, Event Planning, Event Execution, ROI Tracking
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of field marketing, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce
- Marketo
- Splash
- Event planning and management tools (e.g., Cvent, Eventbrite)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for marketing planning, event management, and tracking campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- Do I have a proven track record of success in field marketing or events marketing?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I possess strong communication skills and the ability to work with cross-functional teams?
- Do I align with Qualys' company values and culture?
ASSUMPTION: Candidates should assess their fit with Qualys' company values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Managing multiple projects and campaigns concurrently may be challenging for some candidates
- Working in a fast-paced, dynamic environment may require strong time management and organizational skills
- Travel requirements may be a challenge for candidates who prefer a fully remote work arrangement
- Event planning and execution may require working non-standard hours, including evenings and weekends
ASSUMPTION: These challenges are common to field marketing and event planning roles and can be managed effectively by a strong, organized, and adaptable candidate.
📈 Similar Roles Comparison
- This role is similar to other senior field marketing manager positions, but may have a greater focus on event planning and management
- Compared to other marketing roles, this position requires a higher level of organization, attention to detail, and strong communication skills
- Career progression may involve moving into a director or vice president role within the marketing department or other areas of the company
ASSUMPTION: Candidates should compare this role to other senior field marketing manager positions and consider their fit with the specific requirements and responsibilities of this role.
📝 Sample Projects
- Planning and executing a regional event or tradeshow, including all sponsorship deliverables, staff schedules, event briefing docs, event communications and promotions
- Developing a local marketing plan and managing it to budget, including weekly updates to marketing planning documents
- Working with regional sales teams to develop campaigns tailored to the immediate needs of local markets and their accounts
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the candidate can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role collaborate with other departments, such as sales and product marketing?
- What are the most important qualities and skills for success in this role?
- How does Qualys support the professional development and growth of its employees?
- What is the company culture like, and how does this role fit into the broader organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare questions about the role, the team, and the company to ask during the interview
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
