📌 Core Information
🔹 Job Title: Senior Field Marketing Manager (LATAM)
🔹 Company: Five9
🔹 Location: Colombia (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing efforts across Latin America, with a focus on Brazil, Colombia, and Mexico.
- Planning and executing local field marketing programs, including in-person and virtual events, trade shows, customer meetups, and executive roundtables.
- Driving digital marketing initiatives to support pipeline growth, such as localized campaigns across email, social, paid media, and webinars.
- Collaborating closely with regional sales and partner teams to ensure alignment and maximize marketing impact.
- Adapting and localizing global content and messaging for local audiences, managing translations, and cultural tailoring for Portuguese and Spanish-speaking markets.
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to juggle multiple initiatives and stakeholders.
📋 Key Responsibilities
✅ Plan and execute local field marketing programs, including in-person and virtual events, trade shows, customer meetups, and executive roundtables.
✅ Develop and execute regional partner marketing programs in close alignment with the global alliances and partnerships team.
✅ Drive digital marketing initiatives to support pipeline growth, such as localized campaigns across email, social, paid media, and webinars.
✅ Adapt and localize global content and messaging for local audiences, managing translations and cultural tailoring for Portuguese and Spanish-speaking markets.
✅ Collaborate closely with regional sales and partner teams to ensure alignment and maximize marketing impact.
✅ Track and analyze campaign performance, sharing actionable insights with global stakeholders.
✅ Manage external vendors, freelancers, and agencies in the region as needed.
ASSUMPTION: This role may require occasional travel to attend or participate in events and meetings, even though it is primarily remote.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of B2B marketing experience, ideally in a high-growth tech or SaaS environment.
Required Skills:
- Proven success in field marketing, partner marketing, and demand generation across Latin America.
- Fluent in both Portuguese and Spanish, with strong written and verbal communication skills in both languages.
- Experience working in Latam regions, with a strong understanding of regional business and cultural nuances.
- Strong project management skills, with the ability to juggle multiple initiatives and stakeholders.
- Comfortable working independently while collaborating with remote, global teams.
Preferred Skills:
- Experience using tools like Salesforce, HubSpot/Marketo, Folloze, and webinar platforms (e.g., Zoom, ON24).
- Background in B2B tech or software industries.
- Familiarity with working across time zones and in a fully remote, international team environment.
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior Field Marketing Manager with 5-10 years of experience in Latin America)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and occasional travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide. They specialize in transforming customer experiences through AI-driven solutions.
Company Size: Five9 has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Five9 was founded in 1995 and is headquartered in San Ramon, California, with a strong presence in Latin America.
Company Description:
- Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences that deliver better business outcomes in the era of The New CX.
- Their unified cloud-native offering enables AI and human agents to create hyper-personalized customer experiences, so every customer interaction is more connected, effortless, and personal.
- Five9 is trusted by 3,000+ customers and 1,400+ partners globally, bringing together the power of their AI, their platform, and their people to drive AI-elevated CX.
Company Specialties:
- Cloud contact center software
- AI-driven customer experience solutions
- Omnichannel customer engagement
- Workforce optimization
- Customer journey analytics
Company Website: Five9.com
ASSUMPTION: Five9's focus on AI-driven customer experience solutions makes this role an excellent fit for candidates interested in the intersection of marketing and technology.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence.
Reporting Structure: The Senior Field Marketing Manager reports directly to the VP of International Marketing, who is based in the UK.
Work Arrangement: This role is remote-friendly, with occasional travel required for events and meetings.
Growth Opportunities:
- Potential to expand the role's scope and impact as Five9 continues to grow in the Latin American market.
- Opportunities to collaborate with global teams and contribute to Five9's international marketing strategy.
- Possibility to transition into a leadership role as the company's presence in Latin America expands.
ASSUMPTION: Success in this role may lead to increased responsibilities and career growth within Five9's international marketing organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with occasional travel required.
Office Location(s): Colombia (Remote)
Geographic Context:
- Colombia is a major market for Five9 in Latin America, with a strong focus on driving customer engagement and brand awareness.
- The remote work arrangement allows for flexibility and work-life balance, with occasional travel for events and meetings.
- Five9's global presence provides opportunities to collaborate with international teams and gain exposure to diverse markets.
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel required.
ASSUMPTION: The remote work arrangement may require occasional travel to attend or participate in events and meetings, as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Cross-functional collaboration and stakeholder management
- Cultural awareness and language proficiency
- Adaptability and resilience in a remote work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in Latin America.
- Demonstrate your proficiency in Portuguese and Spanish through your application materials.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on regional initiatives.
- Be ready to discuss your understanding of the Latin American market and cultural nuances during the interview process.
ATS Keywords: B2B Marketing, Field Marketing, Partner Marketing, Demand Generation, Project Management, Digital Marketing, Campaign Performance Analysis, Fluent in Portuguese, Fluent in Spanish, Cultural Tailoring, Collaboration, Vendor Management, High-Growth Tech, SaaS Environment, Communication Skills, Regional Business Understanding
ASSUMPTION: Five9's application process may include assessments or case studies to evaluate candidates' marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Salesforce
- HubSpot/Marketo
- Folloze
- Webinar platforms (e.g., Zoom, ON24)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant marketing experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven and data-focused
- Adaptable and resilient in a fast-paced, dynamic environment
- Collaborative and team-oriented, with strong communication skills
- Independent and self-motivated, with strong project management skills
- Culturally aware and sensitive to regional business nuances
Self-Assessment Questions:
- How do you ensure that your marketing strategies and tactics resonate with diverse, multicultural audiences?
- Can you provide an example of a successful marketing campaign you've led or contributed to in a Latin American market?
- How do you balance the need for local customization with the desire for consistent global branding?
ASSUMPTION: Five9 values candidates who align with their customer-centric and collaborative work culture, as well as those who demonstrate a strong understanding of the Latin American market.
⚠️ Potential Challenges
- Managing multiple initiatives and stakeholders across different time zones and cultures.
- Balancing the need for local customization with consistent global branding and messaging.
- Occasional travel requirements for events and meetings, which may disrupt work-life balance.
- Navigating the complexities of regional business and cultural nuances in Latin America.
ASSUMPTION: These challenges can be mitigated by strong project management skills, cultural awareness, and effective communication with global teams.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a high degree of independence and self-motivation, as well as strong project management skills to juggle multiple initiatives and stakeholders.
- Five9's focus on AI-driven customer experience solutions sets this role apart from more traditional marketing positions, offering candidates the opportunity to work at the intersection of marketing and technology.
- Compared to other senior-level marketing roles, this position offers a unique blend of strategic planning and hands-on campaign execution, with a strong emphasis on regional market expertise.
ASSUMPTION: This role may be more suited to candidates with a background in B2B tech or software industries, as well as those with experience working in Latam regions.
📝 Sample Projects
- Planning and executing a regional customer event series, including logistics, speaker management, and local promotion.
- Developing and implementing a targeted email marketing campaign to drive pipeline growth in a specific Latin American market.
- Collaborating with the global alliances and partnerships team to create and execute a regional partner marketing program, driving co-branded content and joint events.
ASSUMPTION: These sample projects demonstrate the hands-on nature of the role and the importance of regional market expertise.
❓ Key Questions to Ask During Interview
- How does Five9 support its employees working remotely, particularly those based in Latin America?
- Can you describe the team structure and dynamics within the international marketing organization?
- How does Five9 approach localizing global content and messaging for regional markets?
- What are the key priorities for this role in the first 90 days?
- How does Five9 measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions help candidates better understand the work environment, team dynamics, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Five9 Careers page.
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in Latin America.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on regional initiatives.
- Be ready to discuss your understanding of the Latin American market and cultural nuances during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
