📌 Core Information
🔹 Job Title: Senior Field Marketing Manager - Public Sector
🔹 Company: ExtraHop
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline and revenue growth through regional and public sector marketing programs
- Managing end-to-end execution of events and campaigns tailored to government buyers
- Collaborating with sales, channel teams, and marketing counterparts to deliver field campaigns
- Applying resources to run enterprise and account-based marketing (ABM) initiatives
- Ensuring compliance with procurement cycles and regulations for public sector campaigns
ASSUMPTION: This role requires a strong understanding of both field marketing and public sector demand generation, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead regional and public sector demand generation efforts to drive qualified leads and influence pipeline
✅ Own regional and government events, managing end-to-end execution of in-person and virtual events
✅ Apply resources to run enterprise and account-based marketing (ABM) initiatives to engage strategic public sector accounts and drive deal acceleration
✅ Partner closely with public sector sales and partner teams to develop outreach cadences, ABM strategies, and co-marketing programs
✅ Ensure all public sector campaigns align with procurement cycles and regulations (e.g., FedRAMP, ITAR, FAR)
✅ Execute world-class events and experiences, ensuring every touchpoint delivers impact
✅ Establish brand presence and thought leadership in the public sector through various marketing channels
✅ Collaborate with peers in demand generation, communications, product marketing, and operations teams to deliver comprehensive marketing efforts
✅ Measure, optimize, and scale marketing campaigns to ensure every marketing dollar drives ROI
ASSUMPTION: This role requires strong organizational skills, adaptability, and data-driven decision-making to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B field marketing and/or public sector demand generation, preferably in cybersecurity, SaaS, or enterprise tech
Required Skills:
- Proven ability to generate pipeline through multi-channel marketing in complex sales environments
- Credibility and experience to partner with sales and own the overall demand plan
- Experience working with public sector and distributors to build scalable, measurable go-to-market programs
- Natural collaborator with strong communication and interpersonal skills
- Organized, adaptable, and data-driven, with experience using marketing automation tools (e.g., Eloqua, Salesforce)
- Ability to thrive in a fast-paced, high-growth environment
- Fluent English (additional languages are a plus)
- Strong work ethic and reliability
Preferred Skills:
- Experience with government procurement processes and regulations
- Familiarity with account-based marketing (ABM) strategies and tools
- Knowledge of the public sector market and trends
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong track record of success in field marketing and public sector demand generation may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $145,000 - $155,000 USD per year
Benefits:
- Health, Dental, and Vision Benefits
- Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
- Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
- FSA and Dependent Care Accounts + EAP, where applicable
- Educational Reimbursement
- 401k with Employer Match or Pension where applicable
- Pet Insurance (US Only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the cybersecurity and SaaS sectors. Final compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ExtraHop operates in the computer and network security sector, focusing on network detection and response (NDR) technology to help organizations achieve complete visibility, real-time threat detection, and proactive security.
Company Size: ExtraHop is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: ExtraHop was founded in 2007 and is headquartered in Seattle, Washington, with additional offices in Singapore and London.
Company Description:
- ExtraHop is on a mission to help organizations achieve complete visibility, real-time threat detection, and proactive security through cutting-edge NDR technology.
- The company's NDR product is a market leader, providing customers with the ability to detect, investigate, and respond to threats faster than ever before.
- ExtraHop is proud of the work it does and the recognition it has received, including recent awards from Gartner Peer Insights and Forrester.
Company Specialties:
- IT Management
- IT Operations Management
- Application Performance Management
- User Experience Monitoring
- IT Operations Analytics
- IT Operational Intelligence
- Wire Data Analytics
- Security
- Network Traffic Analysis
- Network Security
- NDR (Network Detection & Response)
Company Website: http://www.extrahop.com/
ASSUMPTION: ExtraHop's focus on NDR technology and commitment to customer success make it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in field marketing and public sector demand generation.
Reporting Structure: The Senior Field Marketing Manager reports directly to the Vice President of Marketing and works closely with sales, channel teams, and marketing counterparts.
Work Arrangement: This role is remote (100%), allowing for flexibility and work-life balance.
Growth Opportunities:
- As ExtraHop continues to grow, there may be opportunities for the Senior Field Marketing Manager to take on additional responsibilities or advance to a leadership role within the marketing organization.
- The company's commitment to employee development and growth makes it an attractive choice for ambitious professionals looking to advance their careers.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career in the process.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): ExtraHop has offices in Seattle, Washington; Singapore; and London, but this role can be performed remotely from anywhere.
Geographic Context:
- ExtraHop's remote work model allows employees to work from anywhere, providing flexibility and work-life balance.
- The company's global presence offers opportunities to work with diverse teams and engage with customers from various regions.
- ExtraHop's commitment to a hybrid and remote work model ensures that employees have the support and resources they need to succeed in a remote environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: ExtraHop's remote work model and flexible scheduling make it an attractive option for professionals seeking a balance between work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Public sector demand generation experience
- Collaboration and communication skills
- Adaptability and problem-solving abilities
- Alignment with ExtraHop's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with field marketing, public sector demand generation, and event management.
- Demonstrate your understanding of the public sector market and ExtraHop's products and services.
- Showcase your ability to work effectively with cross-functional teams and stakeholders.
ATS Keywords: Field Marketing, Public Sector Demand Generation, Event Management, Account-Based Marketing, Sales Partnership, Compliance Execution, Brand Presence, Thought Leadership, Data-Driven, Multi-Channel Marketing, Collaboration, Campaign Optimization, Fast-Paced Environment, Organizational Skills, Adaptability, Marketing Automation Tools
ASSUMPTION: ExtraHop's hiring process is designed to assess candidates' skills and cultural fit, ensuring that the right candidate is selected for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Eloqua, Salesforce)
- Event management platforms (e.g., Cvent, Hopin)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: ExtraHop's use of industry-standard marketing and project management tools ensures that candidates with relevant experience will be able to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable working remotely and managing your time effectively?
- Do you have experience working with public sector buyers and understanding their unique procurement processes?
- Are you able to balance multiple projects and priorities simultaneously?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: ExtraHop's culture values innovation, collaboration, and a strong customer focus, making it an attractive employer for professionals with these qualities.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously.
- The remote work environment may present challenges for candidates who prefer an in-office setting or struggle with self-motivation and time management.
- The public sector market may have unique procurement processes and regulations that require additional knowledge and expertise.
- The role may require occasional travel for events and customer meetings.
ASSUMPTION: While ExtraHop offers a flexible and remote-friendly work environment, candidates should be prepared to manage their time effectively and adapt to the unique challenges of working in the public sector market.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on public sector demand generation and compliance with government procurement cycles and regulations.
- ExtraHop's focus on NDR technology and commitment to customer success sets it apart from other cybersecurity companies.
- This role offers significant growth potential and the opportunity to make a real impact on the company's success, making it an attractive choice for ambitious professionals.
ASSUMPTION: ExtraHop's unique focus on NDR technology and commitment to customer success make it an attractive employer for professionals seeking a challenging and rewarding role in the cybersecurity industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to generate qualified leads for a strategic public sector account
- Managing the end-to-end execution of a government conference, including speaker selection, logistics, and on-site management
- Collaborating with sales and channel teams to create and execute a co-marketing program to drive pipeline and revenue growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to public sector demand generation and how this role fits into that strategy?
- How does ExtraHop support its remote workforce, and what resources are available to ensure success in a remote work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ExtraHop measure the success of its field marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for growth and development within the marketing organization, and how does ExtraHop support its employees' career advancement?
- How does ExtraHop ensure that its products and services meet the unique needs of public sector buyers, and what role does this position play in that process?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on field marketing, public sector demand generation, and event management.
- Prepare for your interviews by researching ExtraHop's products, services, and company culture.
- If selected for an in-depth interview, be prepared to discuss your experience with public sector buyers and your understanding of their unique procurement processes.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
