📌 Core Information
🔹 Job Title: Senior Field Marketing Specialist, APAC
🔹 Company: Relativity
🔹 Location: Remote Australia
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Sydney/Melbourne preferred)
🚀 Job Overview
Key aspects of this role include:
- Managing APAC marketing activities with a focus on digital campaigns and events
- Collaborating with global marketing managers and the APAC sales organization
- Keeping campaign deliverables on time, on budget, and monitoring performance
- Working with Marketo and Salesforce for marketing automation and lead nurturing
ASSUMPTION: This role requires a self-starter with strong project management skills and the ability to work independently in a fast-paced environment.
📋 Key Responsibilities
✅ Manage the execution of APAC marketing activities, including digital campaigns and events
✅ Collaborate with global marketing managers and the APAC sales organization to align marketing activities with business goals
✅ Keep campaign deliverables on time, on budget, and monitor campaign performance to achieve regional pipeline goals
✅ Create and optimize marketing automation programs and lead nurturing campaigns in Marketo and Salesforce
✅ Create and deliver impactful marketing events, including project management and onsite support for small ABM events and larger industry conferences across ANZ and Asia
✅ Leverage and amplify global marketing initiatives where appropriate, ensuring the right message is delivered to the target audience at the regional level
✅ Manage the campaign calendar and email cadence to ensure optimal engagement
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: BA/BS in marketing or a related field
Experience: 2+ years of professional experience in marketing or a related field
Required Skills:
- 4+ years of professional experience in B2B marketing or related discipline
- Experience in campaign management, marketing automation, events, demand generation, and digital marketing
- Demonstrable project management skills, priority-setting capability, and ability to manage multiple projects in a fast-paced environment
- Experience in Marketing tools: Marketo and Salesforce integration
- Ability to engage and leverage internal resources cross-functionally
- Strong analytical skills, attentive to detail, with excellent written and oral communications, and the ability to communicate to a diverse audience
- Demonstrable ability to work collaboratively with multiple stakeholders in a fast-paced environment
Preferred Skills:
- Experience in B2B software and/or experience in e-Discovery and legal field
ASSUMPTION: Candidates with experience in the legal or software industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 AUD per year (Based on industry standards for a Senior Marketing role in Australia)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Marketing role in Australia. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Relativity is a privately-held software company specializing in legal and compliance technology. They offer a SaaS product called RelativityOne, which manages large volumes of data and quickly identifies key issues during litigation and internal investigations.
Company Size: Relativity has 1,001-5,000 employees globally, with a significant presence in the United States, Europe, and Asia.
Founded: Relativity was founded in 2001 and is headquartered in Chicago, IL, USA.
Company Description:
- Relativity helps users organize data, discover the truth, and act on it.
- Their software is used by legal, financial services, and government sectors, including the U.S. Department of Justice and 198 of the Am Law 200.
- Relativity has a strong focus on innovation and continuous improvement.
Company Specialties:
- Software Development
- Legal Technology
- E-Discovery
- Litigation Support
- Software Engineering
- Information Governance
Company Website: http://www.relativity.com
ASSUMPTION: Relativity's focus on innovation and continuous improvement may lead to a fast-paced work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: This role is a senior-level position within the marketing department, reporting directly to the APAC Marketing Leader.
Reporting Structure: The Senior Field Marketing Specialist, APAC will report to the APAC Marketing Leader and collaborate with global marketing managers and the APAC sales organization.
Work Arrangement: This is a hybrid role, with a preference for candidates based in or around Sydney or Melbourne. The role requires occasional travel for events and conferences.
Growth Opportunities:
- Potential career progression into a management role within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in cross-functional collaboration and global marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Sydney/Melbourne preferred)
Office Location(s): Sydney, New South Wales, Australia; Melbourne, Victoria, Australia
Geographic Context:
- Sydney and Melbourne are two of Australia's largest cities, offering a mix of urban and suburban living
- Both cities have vibrant cultural scenes, with numerous museums, galleries, and festivals
- Sydney and Melbourne have well-established public transportation systems, making it easy to commute to work
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between working from home and collaborating with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the APAC Marketing Leader
- In-depth interview with the APAC Marketing Leader and a member of the global marketing team
- Final interview with the APAC Sales Director
Key Assessment Areas:
- Marketing expertise and experience
- Project management skills
- Collaboration and communication skills
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your project management and event planning skills
- Demonstrate your understanding of the legal or software industries and how your experience can contribute to the role
ATS Keywords: Field Marketing, Digital Campaigns, Lead Generation, Event Management, Marketing Automation, Marketo, Salesforce, Project Management, Collaboration, Communication, Analytical Skills, Database Management, Demand Generation, Email Marketing, B2B Marketing, Cross-Functional Skills
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, project management skills, and cultural fit with the company and team.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Marketo and Salesforce is essential for this role, as they are the primary marketing automation and CRM platforms used by the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving pipeline goals
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have strong collaboration and communication skills, and are you comfortable working with diverse teams?
ASSUMPTION: Relativity values candidates who are customer-focused, innovative, collaborative, accountable, and respectful, and who can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with global teams across different time zones
- Occasional travel for events and conferences
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Field Marketing Manager position in other companies, but with a focus on the APAC region and collaboration with global marketing teams
- Unlike other marketing roles, this position requires experience in Marketo and Salesforce integration and a strong focus on digital campaigns and events
- Career progression in this role could lead to a global marketing management position or a more specialized role within the marketing department
ASSUMPTION: This role offers unique opportunities for global collaboration and cross-functional learning, setting it apart from similar marketing roles in other companies.
📝 Sample Projects
- Planning and executing a regional marketing campaign to generate leads and accelerate revenue growth in the APAC region
- Managing the delivery of a large-scale industry conference, including project management, vendor coordination, and onsite support
- Optimizing marketing automation programs and lead nurturing campaigns in Marketo and Salesforce to improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how the workload is managed?
- How does this role collaborate with the global marketing team and the APAC sales organization?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help candidates better understand the day-to-day responsibilities, team dynamics, and career growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your project management and event planning skills
- Demonstrate your understanding of the legal or software industries and how your experience can contribute to the role
- Follow up with the APAC Marketing Leader one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
