A

Senior Field Marketing Specialist

Ansys
Full-time
On-site
Remote
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Field Marketing Specialist

πŸ”Ή Company: Ansys

πŸ”Ή Location: Xinyi Dist., Taipei City, TW, 11071

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing plans to generate demand for Ansys software products in the Taiwan market
  • Collaborating with cross-functional teams (sales, technical, corporate marketing) to drive awareness and interest
  • Maximizing ROI for marketing budget by targeting the right markets, industries, customers, and products
  • Analyzing marketing spend, efforts, and outcomes to improve campaigns
  • Working with channel partners to drive success for marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute one-to-few and one-to-many Account Based Marketing plans

βœ… Research and understand key industries, markets, segments, and audience to develop marketing campaigns

βœ… Execute high-impact marketing events through collaboration with sales, technical, and channel partner teams

βœ… Explore social media, third-party websites, blogs, and other digital mediums to build awareness, perception, and interest among targeted buyers

βœ… Analyze marketing spend, efforts, and outcome to further improve marketing campaigns

βœ… Work with sales and technical teams to identify, prioritize accounts, and execute activities for account and market growth

βœ… Deploy activities such as account-specific tech days, webinars, and developing landing pages to maximize success metrics

βœ… Collaborate with sales and technical teams to increase customer advocacy for events

βœ… Execute different audience generation strategies to maximize registration and attendance for events

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor/Masters in Engineering, Economics, Business Administration, or equivalent

Experience: Minimum 5 years of experience in marketing, preferably in B2B products

Required Skills:

  • Strong analytical orientation and attention to detail
  • Ability to work in a cross-functional team
  • Strong customer focus and business acumen
  • Ability to understand and develop strategies around Ansys' technical offering

Preferred Skills:

  • Experience in B2B and B2C demand generation environment
  • Ability to travel up to 25%

ASSUMPTION: Candidates should have a solid understanding of the B2B buying process, sales cycle, and challenges faced by sales teams.

πŸ’° Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Estimated based on industry standards for similar roles and experience levels)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program

Working Hours: Full-time (40 hours per week), with flexibility for event scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ansys is a leading provider of engineering simulation software used to predict how products will behave in the real world. The company operates in the software development industry, with a focus on computer-aided engineering (CAE) and computational fluid dynamics (CFD) software.

Company Size: Ansys is a large company with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Ansys was founded in 1970 and has since grown to become a publicly-traded company with a strong global presence.

Company Description:

  • Ansys helps customers bring innovative products to market faster and more cost-effectively
  • The company's software is used in various industries, including automotive, aerospace, electronics, and energy
  • Ansys is committed to driving human advancement through engineering simulation

Company Specialties:

  • Design optimization
  • Finite element analysis (FEA) and finite element method (FEM)
  • Computational fluid dynamics (CFD)
  • Electromagnetics
  • Explicit dynamics
  • Consulting
  • Grid generation and meshing
  • Multi-body dynamics
  • Multiphysics and fluid-structure interaction (FSI)
  • Virtual prototyping and structural analysis

Company Website: www.ansys.com

ASSUMPTION: Ansys' large size and global presence offer opportunities for international travel and collaboration with diverse teams.

πŸ“Š Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and autonomy.

Reporting Structure: The Senior Field Marketing Specialist will report directly to the Manager and work closely with cross-functional teams, including sales, technical, and channel partners.

Work Arrangement: This role is on-site, with an expectation to travel up to 25% of the time for events and client meetings.

Growth Opportunities:

  • Potential to take on more responsibility and advance to a management role
  • Opportunities to work on diverse projects across various industries
  • Chance to develop expertise in specific areas of interest within the company's software suite

ASSUMPTION: Given Ansys' large size and diverse product offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Taipei office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Xinyi Dist., Taipei City, TW, 11071

Geographic Context:

  • Taipei is the capital and largest city of Taiwan, with a population of approximately 2.7 million people
  • The city is known for its vibrant culture, delicious food, and numerous shopping and entertainment options
  • Taipei is a major hub for technology and innovation in the Asia-Pacific region

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for event scheduling and travel requirements.

ASSUMPTION: The Taipei office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the manager
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and planning
  • Cross-functional team collaboration
  • Analytical skills and data-driven decision-making
  • Understanding of Ansys' products and industry

Application Tips:

  • Highlight your relevant marketing experience and achievements
  • Demonstrate your understanding of the B2B buying process and sales cycle
  • Showcase your ability to work effectively in a cross-functional team environment
  • Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Field Marketing, Demand Generation, B2B Marketing, Account Based Marketing, Event Execution, Social Media, Analytical Skills, Cross-Functional Teamwork, Customer Focus, Business Acumen, Technical Understanding, Campaign Development, Market Research, Sales Collaboration, Audience Generation, Success Metrics

ASSUMPTION: Ansys' application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Microsoft Office Suite
  • Social media platforms (LinkedIn, Facebook, Twitter)
  • Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: The tools and technologies listed are subject to change and may vary depending on the specific needs of the role and the company.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • One team
  • Integrity
  • Accountability

Work Style:

  • Collaborative
  • Data-driven
  • Adaptable
  • Results-oriented

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional team environment?
  • Are you comfortable working with data and using it to inform your marketing strategies?
  • Do you have a proven track record of driving results and exceeding expectations?

ASSUMPTION: Ansys values candidates who are passionate about driving innovation, customer-focused, and committed to working collaboratively to achieve results.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working in a fast-paced, dynamic environment
  • Adapting to changes in the market and competitive landscape
  • Travel requirements for events and client meetings

ASSUMPTION: These challenges are inherent to the role and require a high degree of organization, adaptability, and resilience.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Senior Demand Generation Specialist, but with a focus on field marketing and account-based strategies
  • Unlike other marketing roles, this position requires a strong understanding of the B2B buying process and sales cycle
  • Career progression may involve moving into a management role or specializing in a specific area of interest within the company's software suite

ASSUMPTION: This role offers a unique blend of marketing strategy, execution, and collaboration with cross-functional teams.

πŸ“ Sample Projects

  • Developing and executing a targeted account-based marketing campaign for a key customer in the automotive industry
  • Planning and executing a large-scale event for channel partners, featuring product demonstrations and customer success stories
  • Analyzing marketing data to identify trends and optimize campaign performance for a specific product line

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic nature of the role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the Taiwan market?
  • What are the key priorities for this role in the first 90 days?
  • How does Ansys support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
  • How does Ansys measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to driving results.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
  • Prepare for the interview by researching Ansys' products, industry, and competition
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.