Senior Global Brand and Partnerships Specialist

📌 Core Information

🔹 Job Title: Senior Global Brand and Partnerships Specialist

🔹 Company: ESET

🔹 Location: Bratislava, Slovakia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (Bratislava office)

🚀 Job Overview

Key aspects of this role include:

• Shaping brand identity and positioning
• Developing brand strategies and tactical plans
• Leading brand communication and activation
• Managing global partnerships and sponsorships
• Collaborating effectively with global teams

ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to effectively manage brand and partnership responsibilities.

📋 Key Responsibilities

✅ Shape brand identity and positioning, ensuring consistent brand image, associations, and delivery of core brand elements.

✅ Develop brand guidelines, strategies, and tactical plans.

✅ Lead brand communication and activation across multi-channel marketing mix.

✅ Monitor and evaluate brand campaigns, sponsorships, and marketing activities; collect data, benchmark, and drive brand awareness.

✅ Support creation and leadership buy-in for brand strategy, story, guidelines, value proposition, and overall brand experience.

✅ Manage and execute global partnerships/sponsorships in sports, tech, science, and other strategic areas.

✅ Lead planning and execution of marketing activities for assigned partnerships, including project plans, communication concepts, budgets, and KPIs, in collaboration with country marketing and sales teams.

✅ Contribute to global sponsorship strategy to position ESET as a cybersecurity leader.

✅ Identify, assess, and propose collaboration opportunities with cost estimates.

✅ Collaborate effectively with global, regional, and local teams, as well as external agencies.

✅ Build strong relationships with partners and stakeholders across planning, execution, and evaluation phases.

✅ Track and report partnership KPIs, interpret results, and provide recommendations.

✅ Share insights, mentorship, and guidance with ESET’s distribution network.

✅ Lead cross-functional projects and act as project owner internally and externally

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Master’s degree in Marketing, Media, Business, or related field.

Experience: 7+ years in marketing, with 5+ years in international environments, and 2+ years in brand, sponsorship, or event marketing. Experience in the tech sector and large organizations is preferred.

Required Skills:

• Deep understanding of strategic, brand, and partnership marketing
• Experience in brand building, communication, and collaboration via sponsorships, events, and other channels
• Strategic thinking with attention to detail and ability to manage end-to-end processes
• Fluent in English (C1 or higher)

Preferred Skills:

• Experience in cross-functional leadership
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand and partnership development, and be comfortable working in an international, fast-paced environment.

💰 Compensation & Benefits

Salary Range: From 3200 EUR gross/monthly, with a performance bonus of up to 15% of the basic salary paid for the evaluation period (usually 6 months).

Benefits:

• Health & Well-being: BenefitPlus, Healthcare, Multisport card, Travel card, Supplementary pension saving, Sick days
• Family: Marriage allowance, Childbirth allowance, Parental contribution, ESET family events
• Office: Refreshments, Let’s get together breakfast, Activity room, Quiet room, ESET events, Teambuildings
• Other: Loyalty allowance, Loyalty extra days off, Loyalty cake, Loyalty glass award, Refer a friend, Christmas presents, Discounts from external providers

Working Hours: Full-time (40 hours/week), with up to 10% travel (mostly international)

ASSUMPTION: The salary range is competitive for the tech industry and reflects the senior level of the role. Benefits are comprehensive and focus on employee well-being, work-life balance, and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: ESET operates in the cybersecurity software industry, protecting tens of millions of people and hundreds of thousands of companies worldwide.

Company Size: ESET has 1,001-5,000 employees globally, with a presence in multiple countries.

Founded: ESET was founded in 1992 and has since grown into a global brand.

Company Description:

• ESET’s mission is to make inevitable change a change for the better by protecting technology that enables progress.
• The company offers a range of cybersecurity solutions for both consumers and businesses.
• ESET is committed to innovation, research, and development to stay ahead of emerging threats.

Company Specialties:

• Information technologies
• Security
• Protection
• IT
• Mobile security
• Virus protection
• Anti malware
• Mobile phone antivirus
• Virus scan
• Windows
• Endpoint suite
• Antivirus
• Smartphone security
• Malware research
• Machine learning
• Cybersecurity

Company Website: www.eset.com

ASSUMPTION: ESET’s global presence and industry expertise make it an attractive employer for marketing professionals seeking international experience and growth opportunities.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in brand and partnership marketing.

Reporting Structure: The Senior Global Brand and Partnerships Specialist will report directly to the Global Marketing Director and collaborate with various global, regional, and local teams.

Work Arrangement: This role is hybrid, with a mix of on-site (Bratislava office) and remote work.

Growth Opportunities:

• Potential career progression within the global marketing team or other departments within ESET
• Opportunities to work on diverse projects and collaborate with international teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills, gain experience, and advance their career within ESET.

🌍 Location & Work Environment

Office Type: ESET’s Bratislava office is a modern, collaborative workspace with various amenities to support employee well-being and productivity.

Office Location(s): Einsteinova 24, Bratislava, Slovak Republic 85101

Geographic Context:

• Bratislava is the capital and largest city of Slovakia, with a population of approximately 430,000 people.
• The city is known for its rich history, cultural attractions, and vibrant nightlife.
• Bratislava is strategically located at the intersection of several major European transportation routes and is home to a growing number of international companies.

Work Schedule: The work schedule is full-time (40 hours/week), with up to 10% travel (mostly international).

ASSUMPTION: Bratislava offers a high quality of life, with a low cost of living compared to other European capitals, making it an attractive location for both local and international talent.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Brand and partnership development experience
• Communication and collaboration skills
• Cultural fit and alignment with ESET’s values
• Problem-solving and project management abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand and partnership development work to discuss during the interview
• Research ESET’s brand and values to demonstrate your understanding of the company and its mission
• Practice common marketing interview questions and brush up on your industry knowledge

ATS Keywords: Brand strategy, partnership development, marketing, communication, collaboration, project management, data analysis, negotiation, leadership, strategic thinking, creativity, attention to detail, interpersonal skills, time management, self-awareness, resilience

ASSUMPTION: The interview process will focus on assessing the candidate’s marketing expertise, strategic thinking, and cultural fit with ESET. Preparation and research will be key to success.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Brand management tools (e.g., Brandfolder, Frontify)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with relevant marketing, project management, and collaboration tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Expertise
• Responsibility
• Simplicity
• Proactivity

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and accountable
• Open and transparent communication
• Continuous learning and improvement

Self-Assessment Questions:

• How do you align with ESET’s values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a hybrid environment, and how do you ensure effective communication and collaboration with remote team members?
• How do you balance strategic thinking with hands-on execution, and how do you prioritize your workload to manage multiple projects simultaneously?

ASSUMPTION: ESET values a strong cultural fit, with an emphasis on innovation, expertise, responsibility, simplicity, proactivity, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing global partnerships and sponsorships across various time zones and cultures
• Balancing strategic planning with day-to-day execution and project management
• Navigating a large, international organization with multiple stakeholders
• Adapting to a hybrid work environment and maintaining productivity and collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other senior brand and partnership roles, this position offers a unique opportunity to work in the cybersecurity industry and shape a global brand.
• ESET’s international presence provides exposure to diverse markets and cultures, enhancing the role’s scope and impact.
• Career progression may be faster in a growing, global organization like ESET compared to smaller, more established companies.

ASSUMPTION: This role offers a unique blend of strategic, hands-on, and international experience, making it an attractive opportunity for marketing professionals seeking growth and development.

📝 Sample Projects

• Developing and executing a global brand campaign to increase brand awareness and engagement
• Negotiating and managing a strategic partnership with a major sports organization to enhance ESET’s brand visibility and reputation
• Conducting a comprehensive brand audit and subsequent rebranding project to refresh ESET’s visual identity and messaging

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Senior Global Brand and Partnerships Specialist role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the global marketing team’s overall strategy, and what are the key objectives for the next year?
• What are the most challenging aspects of managing global partnerships and sponsorships, and how can I best prepare to address them?
• How does ESET support the professional development and growth of its employees, particularly in marketing roles?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand and partnership development work to discuss during the interview
• Research ESET’s brand and values to demonstrate your understanding of the company and its mission
• Practice common marketing interview questions and brush up on your industry knowledge
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.