📌 Core Information
🔹 Job Title: Senior Global Demand Generation Manager
🔹 Company: OffSec
🔹 Location: North Dakota, United States
🔹 Job Type: Remote
🔹 Category: 🎯 Demand Generation
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation strategy to drive qualified lead generation and nurture pipeline growth.
- Reporting to the Director of Marketing while managing marketing programs autonomously.
- Strategic thinking aligned with tactical execution in a fast-paced marketing environment.
- Focusing on results-driven marketing initiatives to directly impact company revenue.
ASSUMPTION: The job overview indicates a senior role, with the expectation of high levels of autonomy and strategic impact. The emphasis is on translating marketing strategies into tangible revenue outcomes.
📋 Key Responsibilities
✅ Design, execute, and optimize integrated marketing campaigns across various digital channels.
✅ Manage OffSec’s webinar program, including planning, execution, and promotion.
✅ Plan and execute both owned and sponsored events, ensuring strategic alignment.
✅ Collaborate with sales to align funnel stages and streamline the lead handoff process.
✅ Manage Marketing Operations to optimize CRM platforms for data accuracy.
✅ Own and report on demand generation KPIs and ROI.
✅ Develop compelling copy and messaging for campaigns and promotions.
✅ Work cross-functionally with marketing and sales teams for content creation.
✅ Manage relationships with external agencies for campaign support.
✅ Oversee a regional demand team member with potential for team expansion.
ASSUMPTION: Responsibilities show a need for high-level coordination across departments, emphasizing integration between marketing and sales functions.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in B2B demand generation, with at least 2 years in cybersecurity.
Required Skills:
- Proficiency in marketing automation and CRM systems (HubSpot, Salesforce).
- Experience with sales engagement platforms like Outreach, Salesloft, or Gong Engage.
- Strong analytical ability to interpret data and make informed decisions.
Preferred Skills:
- Experience in data analytics tools for measuring campaign effectiveness.
- Proven track record of managing successful multi-channel marketing campaigns.
ASSUMPTION: The qualifications suggest a focus on technical proficiency in automation tools and a need for analytical rigor, indicative of a data-driven role.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary
- Comprehensive benefits package
- Fully remote working environment
Working Hours: Flexible work hours from a home office
ASSUMPTION: Benefits underscore the company's remote-first culture and commitment to flexibility, aligning with modern work expectations in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 201-500 employees (indicative of a rapidly growing mid-sized company with opportunities for impact and advancement)
Founded: 2006
Company Description:
- Leader in cybersecurity training and workforce development.
- Operates globally with a remote-first culture.
- Focus on bridging the cybersecurity skills gap through practical training.
Company Specialties: Not specified
Company Website: https://offsec.com
ASSUMPTION: Assumption based on company size and industry suggests a strong growth trajectory in the cybersecurity market, providing robust career opportunities.
📊 Role Analysis
Career Level: Senior-level position with strategic responsibilities.
Reporting Structure: Reports to Director of Marketing
Work Arrangement: Fully remote
Growth Opportunities:
- Leadership role potential with the opportunity to expand the team.
- Influence over strategic marketing initiatives and company growth.
- Exposure to international markets and diverse work cultures.
ASSUMPTION: The senior role offers significant growth potential and strategic influence in a rapidly evolving market.
🌍 Location & Work Environment
Office Type: Remote-first company culture
Office Location(s): Offices in New York, but primarily remote
Geographic Context:
- Flexible remote work from anywhere within the region.
- Access to global markets and work environment.
- Opportunity to work within a diverse international team.
Work Schedule: Flexible schedule to accommodate global operations
ASSUMPTION: Remote role encourages a flexible work-life balance and broadens accessible talent and customer bases.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Virtual interviews with HR and marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills in demand generation and marketing automation
- Analytical problem-solving and strategic thinking
- Communication and cross-departmental collaboration
Application Tips:
- Highlight experience in B2B demand generation and marketing tools.
- Demonstrate ability to align marketing strategies with revenue goals.
- Emphasize leadership experience and team management skills.
ATS Keywords: Demand Generation, Marketing Automation, CRM Systems, Campaign Management, Pipeline Growth
ASSUMPTION: The application process seems typical for technical and senior roles within the tech industry, focusing on strategy and execution.
🛠️ Tools & Technologies
- HubSpot for marketing automation
- Salesforce for CRM management
- Outreach/Salesloft/Gong Engage for sales engagement
ASSUMPTION: The tools highlighted emphasize the need for proficiency in industry-standard technology platforms for optimal marketing operations.
👔 Cultural Fit Considerations
Company Values:
- Innovation in cybersecurity education
- Commitment to diversity and global teamwork
- Focus on continuous learning and skill development
Work Style:
- Autonomous, proactive work ethic
- Collaborative approach to team projects
- Adaptability to dynamic and international work environments
Self-Assessment Questions:
- Can you independently drive and execute marketing strategies?
- Are you comfortable working in a fully remote, diverse team?
- How do you prioritize and measure the success of marketing initiatives?
ASSUMPTION: The cultural fit notes suggest a dynamic environment valuing innovation, autonomy, and cross-cultural collaboration.
⚠️ Potential Challenges
- Navigating fast-paced, constantly evolving marketing landscapes.
- Balancing autonomous work with team collaboration across time zones.
- Managing diverse, global customer expectations.
- Staying ahead of cybersecurity trends to inform demand generation strategies.
ASSUMPTION: Challenges relate primarily to the nature of global remote work and the evolving digital marketing and cybersecurity industries.
📈 Similar Roles Comparison
- Comparable roles in cybersecurity may offer similar remote flexibility but vary in company-specific culture and strategy.
- Competitive advantage in driving international marketing campaigns.
- Opportunities to specialize further in cybersecurity-focused B2B demand generation.
ASSUMPTION: Comparisons account for industry specificity and the opportunity to impact globally through marketing strategies.
📝 Sample Projects
- Design and lead a multi-channel digital launch for a new cybersecurity product.
- Coordinate a series of international webinars to boost global engagement.
- Develop a comprehensive year-long demand generation strategy to align with sales goals.
ASSUMPTION: Sample projects derived from typical tasks for a Senior Demand Generation Manager in a tech-focused environment.
❓ Key Questions to Ask During Interview
- What are the current priorities for the demand generation team in the upcoming year?
- How does marketing collaborate with sales and other departments at OffSec?
- Can you describe a successful past campaign that had a significant impact on your revenue?
- How do you measure the success and ROI of marketing initiatives here?
- What support is available for career development and continuous learning?
ASSUMPTION: Key questions focus on understanding strategic priorities and collaboration to gauge fit within OffSec's global framework.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant demand generation and cybersecurity experience.
- Prepare for potential interviews focusing on strategic thinking and marketing automation skills.
- Review company values and align your experience with OffSec's mission.
- Follow up politely post-interview to express continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
