📌 Core Information
🔹 Job Title: Senior Global Marketing Manager - Affera Global Commercialization
🔹 Company: Medtronic
🔹 Location: State of Minnesota, United States of America
🔹 Job Type: Full-Time, Hybrid (On-site 4 days a week)
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading the global launch of new electrophysiology products
- Collaborating with cross-functional teams for successful execution
- Setting the global launch strategy and performing business analysis
- Building relationships with key opinion leaders (KOLs)
ASSUMPTION: This role requires a strong understanding of the electrophysiology industry and global product launch experience.
📋 Key Responsibilities
✅ Provide support to set the overall global product launch strategy
✅ Work globally and with the regions to drive acceptance of our technologies
✅ Lead efforts related to preparing the regions for technology launches and launch execution
✅ Collaborate effectively with regional commercial teams worldwide to drive executions
✅ Create detailed launch plan and define key launch tactics and activities
✅ Collaborate with product development team to address issues to ensure on time product launch
✅ Perform business analysis and build demand forecast in coordination with key regions and work with supply partners to ensure product supply
✅ Perform competitive analysis and develop relevant product value proposition
✅ Formulate clinical claims in accordance to evidence generation strategy to support the product value proposition
✅ Formulate pipeline recommendations and priorities while leading strategy and business plans including support to all business development related opportunities
✅ Develop brand, and launch assets, and communicate the product message thru omni-channels
✅ Develops close KOLs relationships and engage and collect feedback from key customers through focused activities such as Voice of Customers and Advisory Board
✅ Analyze competitors and ensure competitive strategies are in place for new and existing products
✅ Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical and New Business Development for strategic plan formulation and execution as needed
✅ Provide periodic update to senior leadership on launch update
✅ Be part of core teams when relevant to represent marketing
ASSUMPTION: This role requires strong project management, communication, and relationship-building skills.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent foreign degree)
Experience: Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
Required Skills:
- Proven experience in global product launch and understanding of regional differences
- Experience in the electrophysiology industry
- Ability to learn complex technology/clinical applications
- Strong presentation and customer relations skills
- Ability to build rapport and connections with cross-functional and global commercial organizations
- Communication, relationship-building, and project management skills
Preferred Skills:
- Previous experience in electrophysiology product marketing
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in product marketing and a solid understanding of the electrophysiology industry.
💰 Compensation & Benefits
Salary Range: $132,800 - $199,200 per year
Benefits:
- Health, Dental, and Vision Insurance
- Health Savings Account and Healthcare Flexible Spending Account
- Life Insurance and Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans, 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability, Paid Time Off, and Paid Holidays
- Employee Stock Purchase Plan and Employee Assistance Program
Working Hours: Full-time (40 hours/week) with flexible work arrangement (on-site 4 days a week)
ASSUMPTION: The salary range provided is based on Medtronic's official job posting and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global leader in medical technology)
Founded: 1949 (Minneapolis, MN, USA)
Company Description:
- Medtronic is a global leader in medical technology, alleviating pain, restoring health, and extending life for millions of people around the world.
- The company's mission is to alleviate pain, restore health, and extend life in the patients they serve.
- Medtronic's vision is to create a world where healthcare is connected, data-driven, and personalized.
Company Specialties:
- Cardiac and Vascular Devices
- Minimally Invasive Therapies
- Restorative Therapies
- Diabetes Management
- Neuromodulation
Company Website: www.medtronic.com
ASSUMPTION: Medtronic is a well-established and respected company in the medical technology industry, with a strong global presence and a commitment to innovation and patient care.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: Reports directly to the Global Marketing Director for Affera
Work Arrangement: Hybrid (on-site 4 days a week, with 25% travel)
Growth Opportunities:
- Potential to lead future global product launches
- Opportunities to collaborate with diverse teams and gain exposure to various aspects of the business
- Possibility to advance within the marketing organization or explore other functional roles within Medtronic
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): State of Minnesota, United States of America (with travel to other locations)
Geographic Context:
- Minneapolis, MN, USA: Headquarters location with a vibrant business community and a strong talent pool
- Other locations: Irvine, CA, USA; Boston, MA, USA (with travel to these and other global offices)
Work Schedule: Full-time (40 hours/week) with flexible work arrangement (on-site 4 days a week, with 25% travel)
ASSUMPTION: The work environment at Medtronic's headquarters is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Global Marketing Director for Affera
- Background check and offer extension
Key Assessment Areas:
- Global product launch experience and understanding of regional differences
- Industry knowledge and familiarity with electrophysiology products
- Strong communication, presentation, and project management skills
- Ability to build relationships with key opinion leaders and cross-functional teams
- Cultural fit with Medtronic's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focusing on your product marketing experience and global launch expertise
- Research Medtronic's mission, values, and recent news to demonstrate your enthusiasm and cultural fit
ATS Keywords: Global Product Launch, Electrophysiology, Cross-functional Collaboration, Business Analysis, Demand Forecasting, Competitive Analysis, Clinical Claims Formulation, KOL Relationship Building, Project Management, Presentation Skills, Customer Relations, Relationship-building, Technology Learning, Omni-channel Communication
ASSUMPTION: The interview process for this role will be comprehensive and thorough, with a focus on assessing the candidate's fit for the specific requirements of the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Inclusion & Diversity
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with cross-functional teams and managing multiple priorities?
- Do you have a strong understanding of the electrophysiology industry and global product launch strategies?
- Are you able to build and maintain effective relationships with key opinion leaders and stakeholders?
ASSUMPTION: Medtronic values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple global teams and time zones
- Balancing the needs of regional teams with global strategy
- Keeping up with the latest electrophysiology technologies and market trends
- Meeting tight deadlines and launch timelines
- Navigating a large, matrixed organization
ASSUMPTION: These challenges can be overcome with strong project management, communication, and collaboration skills, as well as a deep understanding of the global product launch process.
📈 Similar Roles Comparison
- This role is unique in its focus on the global launch of electrophysiology products within a large, multinational medical technology company
- Similar roles may include Global Product Manager, Global Marketing Manager, or Senior Product Manager within the medical device or pharmaceutical industries
- Career path comparison: This role can lead to senior marketing leadership positions, global product management roles, or functional general management roles within Medtronic
ASSUMPTION: While this role shares similarities with other global marketing or product management positions, its focus on electrophysiology products and global launch strategy makes it unique.
📝 Sample Projects
- Leading the global launch of a new electrophysiology product, including market research, competitive analysis, and launch planning
- Developing and executing a KOL engagement strategy to gather feedback and build relationships with key opinion leaders in the electrophysiology space
- Collaborating with cross-functional teams to address launch-related issues and ensure on-time product delivery
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for this role, with a focus on global product launch strategy and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Affera and Medtronic?
- What are the most significant challenges facing the global launch of electrophysiology products, and how can this role address them?
- How does Medtronic support the professional development and growth of its marketing team members?
- What is the work-life balance like for someone in this role, considering the hybrid work arrangement and travel requirements?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focusing on your product marketing experience and global launch expertise
- Research Medtronic's mission, values, and recent news to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
