📌 Core Information
🔹 Job Title: Senior Global Marketing Manager
🔹 Company: Similarweb
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to increase brand awareness and lead generation
- Designing and delivering effective campaigns to support product releases, business needs, or conversion optimization
- Partnering with field marketing programs to execute marketing campaigns in the region
- Measuring and analyzing the effectiveness of marketing campaigns and adjusting strategies accordingly
ASSUMPTION: This role requires a strategic thinker with experience in a SaaS B2B company to develop and execute a full marketing plan, drive projects forward, and achieve tangible results in a dynamic work environment.
📋 Key Responsibilities
✅ Develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation
✅ Design and deliver highly effective campaigns to support product releases, business needs, or conversion optimization
✅ Partner with field marketing programs to execute marketing campaigns in the region
✅ Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
✅ Work closely with product marketing, content, and design teams to create compelling collateral for the offering
ASSUMPTION: The role requires strong organizational skills, proactivity, and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in a marketing role within a SaaS B2B company
Required Skills:
- Strategic thinking and planning
- Campaign management and execution
- Project management
- Data analysis and metrics processing
- Digital marketing and measurement
- Collaboration and teamwork
- Creativity and audience identification
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
- Knowledge of the marketing research industry
ASSUMPTION: The ideal candidate will have a proven track record in identifying target audiences and creatively devising and leading marketing campaigns that engage, educate, and motivate.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager in Tel Aviv with 5-10 years of experience)
Benefits:
- Competitive compensation packages
- Regular team outings and happy hours
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Tel Aviv area. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically digital intelligence and market research
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2009, with headquarters in New York
Company Description:
- Similarweb powers businesses with the best digital data, providing accurate, comprehensive, and actionable digital data to help businesses win their markets
- The company offers a range of solutions, including sales intelligence, investor intelligence, shopper intelligence, and digital marketing intelligence
- Similarweb is listed on the New York Stock Exchange (NYSE: SMWB) and has over 10,000 customers worldwide
Company Specialties:
- Sales Intelligence
- Investor Intelligence
- Shopper Intelligence
- Digital Research Intelligence
- Digital Marketing Intelligence
- Benchmarking
- Company Research
- Audience Analysis
- Affiliate Marketing
- Stock Market
- Alternative Data
- Prospecting
- B2B Sales
- SEO
- SEM/PPC
- Market Research
- Digital Analysis
- Digital Marketing
Company Website: https://www.similarweb.com
ASSUMPTION: Similarweb is a well-established company in the digital intelligence and market research industry, with a strong global presence and a diverse range of solutions.
📊 Role Analysis
Career Level: Senior level, with the opportunity to grow into a leadership role
Reporting Structure: Reports to the Global Marketing Team Lead
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Transition into a leadership role within the marketing department
- Explore opportunities in different departments, such as product, content, or design
- Attend Career Week, personalized coaching, or ongoing learning solutions to develop skills and advance career
ASSUMPTION: The role offers opportunities for career growth and development within the marketing department or other departments within the company.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Tel Aviv-Yafo, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is the second-most populous city in Israel and is known for its vibrant culture, nightlife, and beaches
- The city is a major center for technology and innovation, with a thriving startup ecosystem
- Tel Aviv has a Mediterranean climate, with hot, dry summers and mild, rainy winters
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Global Marketing Team Lead
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Data analysis and metrics processing
- Collaboration and teamwork
- Creativity and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Similarweb's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Marketing strategy, campaign management, data analysis, digital marketing, SaaS, B2B, collaboration, creativity, audience identification, metrics analysis, trend awareness
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. However, it is essential to tailor your application materials to highlight your relevant experience and skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision making and analysis
- Strategic thinking and planning
- Proactive and results-driven approach
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing and measurement?
- Can you provide an example of a time when you identified a target audience and creatively devised and led a marketing campaign that engaged, educated, and motivated?
- How do you prioritize and manage multiple projects in a fast-paced environment?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, teamwork, and a proactive approach to driving projects forward and achieving tangible results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest trends and best practices in digital marketing and measurement
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and balancing remote and on-site work
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactivity, and a results-driven approach.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on the marketing research industry and the need for a strong understanding of digital intelligence and market research solutions
- Compared to other senior marketing roles, this position requires a higher level of strategic thinking and planning, as well as a proven track record in campaign management and execution
- Career paths for this role may include transitioning into a leadership role within the marketing department or exploring opportunities in different departments, such as product, content, or design
ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing department or other departments within the company.
📝 Sample Projects
- Developing and implementing a marketing strategy to increase brand awareness and lead generation for a new product launch
- Designing and delivering a targeted marketing campaign to engage and educate a specific audience about the benefits of a particular service offering
- Measuring and analyzing the effectiveness of a marketing campaign and adjusting strategies accordingly to improve results
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the role, as well as the need for a strategic thinker with experience in a SaaS B2B company.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company foster a culture of collaboration and teamwork within the marketing department and across the organization?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, as well as a strong interest in the position and its potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on your experience in a SaaS B2B company
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your creativity, problem-solving, and results-driven approach
- Research Similarweb's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
