📌 Core Information
🔹 Job Title: Senior Global Performance Marketing Manager - B2B (Remote Friendly)
🔹 Company: Docplanner
🔹 Location: Barcelona, Spain (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: Mid-Senior Level (4+ years)
🔹 Remote Status: Remote OK (Ideally based in Barcelona or Warsaw)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B growth through paid advertising channels
- Managing and optimizing Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels
- Collaborating with local teams and stakeholders to improve performance and processes
- Mentoring junior paid marketing specialists
- Analyzing campaign performance and recommending improvements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of paid advertising platforms. Experience in lead generation, especially in the SaaS space, would be beneficial.
📋 Key Responsibilities
✅ Serve as the global subject matter expert and owner for paid advertising in lead generation at Docplanner
✅ Generate high volumes of leads from paid marketing channels while maintaining lead quality and staying within budget and CPA goals
✅ Forecast, set, and monitor pacing for channel budgets in consultation with local marketers
✅ Develop new hypotheses for improving paid advertising approaches and implement tests based on them
✅ Analyze campaign performance and recommend improvements in collaboration with stakeholders
✅ Mentor junior paid marketing specialists and support their skill and knowledge development
✅ Improve processes and workflows as budgets and the organization grow
✅ Collaborate with the Global Head of Paid Marketing to document and improve processes
ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of direct campaign management experience in paid search and paid social ad platforms, especially Google Ads and Meta Ads
Required Skills:
- Proven expertise in modern targeting strategies and automation in ad platforms
- Strong analytical skills and spreadsheet proficiency
- Excellent project management skills and ability to work cross-functionally
- Familiarity with Smart Bidding strategies and optimizing toward clear targets such as CPA and CPL
- Ability to consolidate and analyze data from multiple sources
- Strong level of business English and secondary language amongst the following: Portuguese, Spanish, Italian, German, Polish
Preferred Skills:
- Experience in a lead generation role, preferably in the SaaS space
- Previous people management experience
ASSUMPTION: Candidates with a strong background in paid advertising, a proven track record of driving results, and a strategic mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Healthcare insurance
- Wellness support
- Time off that counts
- ESOP (Employee Stock Ownership Plan) after 6 months
- Local perks (depending on location)
- Career growth opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The estimated salary range is based on market research for similar roles in the region. The benefits listed are based on the information provided in the job description and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a global healthcare platform operating in 25 countries, connecting patients with medical professionals through its online portals. It is the world's largest healthcare platform, attracting over 24 million patients monthly and hosting listings of nearly 280,000 medical professionals.
Company Size: Docplanner has 3,000+ employees, making it a large organization with a fast-paced, agile environment.
Founded: Docplanner was founded in 2007 and has since grown into a leading global healthcare platform.
Company Description:
- At Docplanner Group, we're on a mission to help people live longer, healthier lives by connecting them with medical professionals through our online portals.
- We believe in the power of technology to simplify daily tasks and help doctors, clinics, and hospitals work more efficiently.
- Our marketplaces, SaaS, and AI tools enable doctors to focus on what really matters: caring for their patients.
Company Specialties:
- Online healthcare marketplaces
- SaaS and AI tools for medical professionals
- Lead generation and marketing
- Global expansion and growth
Company Website: docplanner.com
ASSUMPTION: Docplanner's large size and global presence offer candidates the opportunity to work on a massive scale while maintaining a flexible, agile environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and autonomy.
Reporting Structure: The Senior Global Performance Marketing Manager - B2B will report directly to the Global Head of Paid Marketing.
Work Arrangement: This role is remote-friendly, with the ideal candidate being based in Barcelona or Warsaw. However, Docplanner is open to considering other remote locations as well.
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Docplanner has hubs in various locations worldwide, with the ideal candidate for this role being based in Barcelona or Warsaw. However, the company is open to considering other remote locations as well.
Office Location(s): Barcelona, Spain; Warsaw, Poland
Geographic Context:
- Barcelona, Spain: A vibrant, cosmopolitan city with a strong tech industry and a high quality of life
- Warsaw, Poland: The capital and largest city of Poland, with a growing tech industry and a rich cultural scene
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and able to manage their time effectively in a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Intro Chat: A first call with Giuliana, Talent Partner, to explore mutual fit around relevant skills, value alignment, and motivation.
- Hiring Manager Interview: A deeper dive into the candidate's experience and aspirations with Jonathan Fichman, Global Head of Paid Marketing.
- TestGorilla: A SHL numerical reasoning assessment.
- Business Case: Dedicated prep time to showcase the candidate's problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team.
- Final Interview: An interview with Marta Wrzosek, Chief Marketing Officer.
- References & Offer!
Key Assessment Areas:
- Candidates' understanding of paid advertising platforms and strategies
- Analytical and problem-solving skills
- Cultural fit and alignment with Docplanner's values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in paid advertising and lead generation
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
ATS Keywords: Paid Advertising, Google Ads, Meta Ads, LinkedIn Ads, TikTok, Lead Generation, SaaS, Marketing, Analytics, Budget Management, Mentoring, Collaboration
ASSUMPTION: Docplanner's hiring process is designed to be transparent and efficient, with a focus on assessing candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- TikTok Ads
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on results: We're here to make an impact.
- Think like an owner: Take responsibility, drive outcomes.
- Keep it simple, keep it lean: Smart solutions over complexity.
- Be respectful and radically honest: Openness builds trust.
- Learn and be curious: Growth is part of the job.
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you approach optimizing paid advertising campaigns to maximize results within a given budget?
- Can you describe a time when you had to adapt your approach to a changing market or industry trend? How did you handle it?
- How do you ensure that your work aligns with the company's mission and values, even when working remotely?
ASSUMPTION: Docplanner's values and work style emphasize a data-driven, collaborative, and agile approach to work, with a strong focus on results and continuous learning.
⚠️ Potential Challenges
- Managing budgets and lead quality across multiple paid advertising channels and local teams
- Keeping up with the latest trends and best practices in paid advertising, especially in a global context
- Balancing strategic thinking with day-to-day campaign management and optimization
- Working effectively in a remote or hybrid work environment
ASSUMPTION: The ideal candidate will be comfortable navigating these challenges and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher level of expertise in paid advertising and a stronger focus on lead generation and budget management.
- In the SaaS industry, this role is similar to a Senior Paid Marketing Manager - B2B, with a focus on driving growth through paid advertising channels.
- Career progression in this role could lead to a leadership position within the marketing department or a similar role in a larger organization.
ASSUMPTION: This role offers a unique opportunity to drive B2B growth through paid advertising in a global healthcare platform, with significant potential for career progression and impact.
📝 Sample Projects
- Developing and implementing a new Smart Bidding strategy to improve CPA and CPL across Google Ads and Meta Ads
- Collaborating with local teams to optimize LinkedIn Ads campaigns for specific markets and industries
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to stakeholders
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid advertising team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy for Docplanner, and how can I contribute to its success?
- What opportunities are there for growth and development within this role and the marketing department?
- How does Docplanner support work-life balance and employee well-being, especially for remote workers?
- What are the key priorities for the first 30, 60, and 90 days in this role?
ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for remote work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the TestGorilla assessment by reviewing numerical reasoning concepts and practicing sample questions
- Research Docplanner's mission, values, and culture to demonstrate your fit and enthusiasm for the role
- Follow up with Giuliana, the Talent Partner, one week after submitting your application to check the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
