📌 Core Information
🔹 Job Title: Senior Global Performance Marketing Manager - B2B (Remote Friendly)
🔹 Company: Docplanner
🔹 Location: Barcelona, Spain (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Ideally based in Barcelona or Warsaw)
🚀 Job Overview
Key aspects of this role include:
- Driving B2B growth through paid advertising channels
- Managing and optimizing Google Ads, Meta Ads, and LinkedIn Ads campaigns
- Collaborating with local teams and mentoring junior marketers
- Analyzing campaign performance and recommending improvements
- Forecasting and pacing channel budgets
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in paid advertising to drive B2B growth through lead generation.
📋 Key Responsibilities
✅ Serve as the global subject matter expert and owner for paid advertising in lead generation at Docplanner
✅ Generate high-quality leads from paid marketing channels while staying within budget and CPA goals
✅ Mentor junior paid marketers and collaborate with local teams
✅ Forecast, set, and monitor pacing for channel budgets
✅ Develop new hypotheses to improve paid advertising approach and implement tests based on them
✅ Analyze campaign performance and recommend improvements
✅ Support junior paid marketing specialists in their skill and knowledge development
✅ Proactively bring solutions to improve processes and workflows as budgets and the organization grow
✅ Collaborate with the Global Head of Paid Marketing to document and improve processes
ASSUMPTION: This role requires a hands-on approach, with the ability to manage multiple projects and work cross-functionally.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of direct campaign management experience in paid search and paid social ad platforms, especially Google Ads and Meta Ads
Required Skills:
- Proven expertise in paid advertising channels, with a focus on lead generation
- Strong analytical skills and spreadsheet proficiency
- Excellent project management skills
- Ability to consolidate and analyze data from multiple sources
- Fluency in English, with a secondary language among the following being a plus: Portuguese, Spanish, Italian, German, Polish
Preferred Skills:
- Experience in a lead generation role, preferably in the SaaS space
- Experience using Smart Bidding strategies and optimizing toward clear targets such as CPA and CPL
- Previous people management experience
ASSUMPTION: Candidates with a strong background in paid advertising, lead generation, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Healthcare insurance
- Wellness support
- Time off
- Employee Stock Ownership Plan (after 6 months)
- Local perks (meal vouchers, transport allowances, extended parental leave)
- Career growth opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and company size. Benefits are subject to change and may vary based on location.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a global healthcare platform operating in 25 countries, connecting patients with medical professionals through online appointment booking systems.
Company Size: Docplanner has 3,000+ employees, making it a large organization with a fast-paced, agile environment.
Founded: Docplanner was founded in 2007 and has since grown into a leading global healthcare platform.
Company Description:
- Docplanner's mission is to help people live longer, healthier lives by connecting them with medical professionals through its online platforms.
- The company offers marketplaces, SaaS, and AI tools to simplify daily tasks and help doctors, clinics, and hospitals work more efficiently.
- Docplanner operates under various brands, including ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda.
Company Specialties:
- Online appointment booking systems
- Healthcare marketplaces
- SaaS and AI tools for healthcare professionals
- Lead generation and marketing services
Company Website: docplanner.com
ASSUMPTION: Docplanner's large size and global presence offer applicants a unique opportunity to work in a dynamic, international environment with real impact on people's lives.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and mentorship within the global marketing team.
Reporting Structure: The Senior Global Performance Marketing Manager - B2B reports directly to the Global Head of Paid Marketing and collaborates with local marketing teams and other stakeholders.
Work Arrangement: This role is remote-friendly, with the ideal candidate being based in Barcelona or Warsaw. The role offers flexible hours and a results-driven work environment.
Growth Opportunities:
- Mentoring and managing junior paid marketing specialists
- Collaborating with local teams to drive B2B growth across multiple regions
- Expanding expertise in paid advertising channels and lead generation strategies
- Potential career progression into a leadership role within the global marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the global marketing team.
🌍 Location & Work Environment
Office Type: Docplanner offers remote-friendly work arrangements, with hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna.
Office Location(s): Barcelona, Spain (Remote OK)
Geographic Context:
- Barcelona, Spain: A vibrant, multicultural city with a strong tech industry and a high quality of life
- Warsaw, Poland: A growing tech hub with a thriving startup scene and a lower cost of living compared to Western Europe
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The remote-friendly work arrangement offers applicants the flexibility to work from home or from one of Docplanner's global hubs.
💼 Interview & Application Insights
Typical Process:
- Intro Chat: A first call with Giuliana Derocco, Talent Partner, to explore mutual fit around relevant skills, value alignment, and motivation.
- Hiring Manager Interview: A deeper dive into experience and aspirations with Jonathan Fichman, Global Head of Paid Marketing.
- TestGorilla: A SHL numerical reasoning assessment.
- Business Case: Dedicated prep time to showcase problem-solving and strategic thinking, followed by a collaborative session with the hiring manager and team.
- Final Interview: An interview with Marta Wrzosek, Chief Marketing Officer.
- References & Offer: Final reference checks and job offer.
Key Assessment Areas:
- Paid advertising expertise and experience
- Analytical skills and data-driven decision-making
- Project management and cross-functional collaboration
- Strategic thinking and problem-solving
- Cultural fit and alignment with Docplanner's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions focused on paid advertising, lead generation, and data analysis.
- Research Docplanner's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Paid advertising, Google Ads, Meta Ads, LinkedIn Ads, TikTok, lead generation, B2B, marketing strategy, data analysis, project management, mentoring, global marketing
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with Docplanner's values and work environment.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to manage paid advertising campaigns and collaborate with local teams.
👔 Cultural Fit Considerations
Company Values:
- Focus on results: Docplanner values employees who take ownership of their work and drive outcomes.
- Think like an owner: Employees are encouraged to act as owners of their projects and make data-driven decisions.
- Keep it simple, keep it lean: Docplanner values efficiency and simplicity in its processes and workflows.
- Be respectful and radically honest: Open communication and honesty are essential for building trust and fostering a positive work environment.
- Learn and be curious: Docplanner encourages continuous learning and growth among its employees.
Work Style:
- Results-driven: Employees are measured by their ability to deliver results and achieve their goals.
- Collaborative: Docplanner values cross-functional collaboration and teamwork.
- Flexible: The company offers remote work and flexible hours to accommodate employees' personal needs and preferences.
Self-Assessment Questions:
- Do you have a proven track record of driving results through paid advertising channels?
- Are you comfortable working in a fast-paced, dynamic environment with a global team?
- Do you thrive in a results-driven, collaborative work culture?
ASSUMPTION: Candidates who align with Docplanner's values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple paid advertising campaigns across various platforms and regions
- Balancing budget constraints with lead generation goals
- Collaborating with local teams and stakeholders with varying levels of experience and expertise
- Keeping up with the latest trends and best practices in paid advertising and lead generation
- Adapting to a remote-friendly work environment and managing team members in different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global paid advertising strategy and mentoring junior marketers.
- Industry-specific context: Docplanner operates in the competitive healthcare market, requiring a deep understanding of the industry and its unique challenges.
- Career path comparison: This role offers a clear path for career progression within the global marketing team, with opportunities for mentorship and leadership.
ASSUMPTION: This role offers unique opportunities for growth and development within the global marketing team, with a clear focus on driving B2B growth through paid advertising channels.
📝 Sample Projects
- Developing and implementing a global paid advertising strategy to drive B2B growth in key markets
- Optimizing paid advertising campaigns to improve lead quality and reduce CPA
- Collaborating with local teams to launch new paid advertising campaigns in emerging markets
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a strong understanding of paid advertising channels and lead generation strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid advertising team in the next 12 months, and how can this role help address them?
- How does this role collaborate with local marketing teams, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the global marketing team, and how does this role contribute to that?
- How does Docplanner support work-life balance, and what resources are available to employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the organization, as well as your commitment to understanding the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions focused on paid advertising, lead generation, and data analysis.
- Research Docplanner's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with Giuliana Derocco, Talent Partner, one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
