🔹 Job Title: Senior Group Product Marketing Manager (International Routes)
🔹 Company: Thai AirAsia Co., Ltd
🔹 Location: Don Mueang, Bangkok, Thailand
🔹 Job Type: Full-time
🔹 Category: Commercial
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
✅ Oversee P&L performance, ensuring alignment with revenue targets, cabin factor goals, and managing A&P strategies
✅ Drive product and business planning, including marketing strategy development and optimization of marketing campaigns
✅ Conduct market analysis to identify potential routes, assess ROI, and support demand planning
✅ Develop and execute a comprehensive marketing calendar and route strategy
✅ Lead and mentor the marketing team to stimulate both outbound and inbound travel demand
✅ Collaborate with regional and local integrated marketing teams to ensure flight strategies align with overall objectives
✅ Enhance product positioning by developing compelling messaging
✅ Work closely with Network and Revenue teams to optimize route planning and maximize promotional opportunities
✅ Develop and monitor funnel strategies to enhance conversion rates and improve consumer experience
✅ Engage with local station teams to gather insights and strengthen market understanding
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and the ability to work effectively with various teams.
Education: Master’s or Bachelor’s degree in Marketing, Business Administration, or related fields
Experience: At least 10 years of experience in marketing, preferably FMCG
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in marketing, business development, and strategic planning are likely to be successful.
Salary Range: THB 300,000 - 450,000 per annum (Estimated based on industry standards for a senior marketing role in Thailand)
Benefits:
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Thailand. Actual salary may vary depending on the candidate's experience and qualifications.
Industry: Airline and Aviation
Company Size: 10,001+ employees (Large enterprise)
Founded: 2001
Company Description:
Company Specialties:
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia is a well-established airline with a strong brand and a focus on connecting people and transforming lives in Asean. The company offers a unique culture that celebrates individual differences.
Career Level: Senior Management
Reporting Structure: This role reports directly to the Head of Commercial for Thai AirAsia X
Work Arrangement: Full-time, on-site role with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a leadership position within the marketing department or explore other career paths within the AirAsia group.
Office Type: Corporate office
Office Location(s): Don Mueang, Bangkok, Thailand
Geographic Context:
Work Schedule: Standard office hours with flexibility for remote work as needed
ASSUMPTION: The Don Mueang office is conveniently located near the airport, offering easy access for both local and international travel. The work environment is likely to be dynamic and fast-paced, reflecting the nature of the airline industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, product positioning, market analysis, campaign development, leadership, teamwork, strategic planning, digital marketing, consumer insights, business development, innovative thinking, relationship building, performance monitoring, P&L management, travel demand generation, collaboration
ASSUMPTION: The interview process is likely to be comprehensive, focusing on both technical skills and cultural fit. Candidates should be prepared to discuss their marketing experience and strategies in detail.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's current technology stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AirAsia values a strong cultural fit, with a focus on passion, integrity, and a dynamic work environment. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.
ASSUMPTION: This role presents unique challenges, including the potential for irregular work hours and a fast-paced, competitive work environment. Candidates should be prepared to manage these challenges effectively.
ASSUMPTION: While this role shares similarities with other marketing roles in the airline industry, its focus on international routes and AirAsia's unique business model and culture make it a distinct opportunity.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of marketing principles, industry trends, and data-driven decision making.
ASSUMPTION: These interview questions help candidates better understand the role's context, team dynamics, and growth opportunities, as well as AirAsia's approach to performance management and innovation.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.