Senior Growth Analyst

📌 Core Information

🔹 Job Title: Senior Growth Analyst

🔹 Company: Tripledot Careers

🔹 Location: Berlin, DE

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition performance across multiple mobile game titles
• Leveraging data-driven insights to optimize campaigns and meet growth targets
• Collaborating with product, creative, and monetization teams to align UA efforts with game performance
• Managing significant ad spend budgets and optimizing campaigns for ROAS and retention KPIs
• Identifying opportunities for automation and process improvements to scale UA operations efficiently

ASSUMPTION: This role requires a strong analytical mindset and experience in user acquisition within the mobile gaming industry. The ideal candidate will be comfortable working independently and in a lean team environment.

📋 Key Responsibilities

✅ Manage and optimize user acquisition campaigns across key channels including Google, Facebook, and AppLovin, with a strong emphasis on Google Ads expertise

✅ Analyze large datasets to monitor KPIs such as ROAS and retention, ensuring campaigns meet profitability and growth targets

✅ Collaborate with creative teams to provide data-backed feedback on ad creatives and contribute to campaign strategy

✅ Work closely with studio managers and product teams to align UA efforts with game performance and product goals

✅ Identify opportunities for automation and process improvements to scale UA operations efficiently

✅ Maintain strong relationships with external network partners to maximize campaign effectiveness

✅ Support multiple game titles and channels simultaneously in a fast-paced, lean team environment, contributing ideas to improve overall UA strategy and execution

ASSUMPTION: The role involves managing multiple campaigns and working with various teams, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)

Experience: 3-5 years of user acquisition experience, preferably within mobile gaming

Required Skills:

• Proven expertise with major UA channels including Google Ads, Facebook, and AppLovin
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions
• Experience working with incentivized networks and other performance marketing channels
• Ability to manage significant ad spend budgets and optimize campaigns for ROAS and retention KPIs
• Excellent communication skills to collaborate effectively with internal teams and external partners
• Comfortable working independently and as part of a lean, dynamic team
• Experience with creative briefs and understanding of ad creatives is a plus
• Comfortable presenting insights and recommendations to senior stakeholders

Preferred Skills:

• Familiarity with tools such as Adjust and Looker

ASSUMPTION: Candidates with experience in mobile gaming and a strong background in user acquisition will be best suited for this role. Familiarity with relevant tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Senior Growth Analyst role in Berlin)

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a dynamic, international team
• Chance to contribute to the growth of multiple mobile game titles

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM CET)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Growth Analyst role in Berlin, considering the candidate's experience level and the company's size. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming

Company Size: Large (2,500+ employees across 12 studios)

Founded: The company was founded in 2011 and has since grown to become one of the largest independent mobile games companies in the world.

Company Description:

• Tripledot is a multi-award-winning organization with a global team across 12 studios
• The company's expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users
• Tripledot's guiding principle is that when people love what they do, what they do will be loved by others

Company Specialties:

• Mobile Game Development
• User Acquisition
• Marketing
• Product Management

Company Website: tripledot.com

ASSUMPTION: Tripledot Careers is a well-established company in the mobile gaming industry, offering opportunities for growth and development within a dynamic and international team environment.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: The Senior Growth Analyst will report directly to the UA Manager and work closely with various teams, including product, creative, and monetization

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential career progression within the user acquisition team or across other departments within the company
• Chance to work on multiple game titles and contribute to their growth and success
• Opportunity to develop expertise in mobile gaming and user acquisition

ASSUMPTION: This role offers growth opportunities within the user acquisition team and across other departments within the company, as well as the chance to develop expertise in mobile gaming and user acquisition.

🌍 Location & Work Environment

Office Type: On-site, with standard office hours

Office Location(s): Berlin, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM CET)

ASSUMPTION: The on-site work environment in Berlin offers a vibrant and multicultural setting, with a high quality of life and excellent connectivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the UA Manager to assess analytical skills and user acquisition knowledge
• Final interview with the hiring manager to discuss cultural fit and career aspirations

Key Assessment Areas:

• Analytical skills and data interpretation
• User acquisition expertise and channel-specific knowledge
• Communication and collaboration skills
• Problem-solving and process improvement mindset

Application Tips:

• Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills
• Prepare for technical interview questions by brushing up on your knowledge of major UA channels and data analysis
• Research the company and its games to demonstrate your enthusiasm and understanding of the industry

ATS Keywords: User Acquisition, Google Ads, Facebook, AppLovin, Analytical Skills, Data-Driven Decisions, Performance Marketing, Ad Spend Management, Communication Skills, Creative Briefs, Ad Creatives, Presenting Insights, Collaboration, Automation, Process Improvements, KPI Monitoring

ASSUMPTION: The application process for this role is likely to involve a combination of online application submission, phone or video screening, technical interview, and final interview. Applicants should tailor their application materials to highlight their user acquisition experience and relevant skills.

🛠️ Tools & Technologies

• Adjust (Mobile Measurement Platform)
• Looker (Business Intelligence Software)
• Google Ads (Advertising Platform)
• Facebook Ads (Advertising Platform)
• AppLovin (Mobile Advertising and Discovery Platform)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for games
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven and analytical mindset
• Results-oriented and proactive approach

Self-Assessment Questions:

• Do you have a passion for mobile games and a strong interest in the gaming industry?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you have a data-driven and analytical mindset, with a strong ability to interpret complex data and make informed decisions?

ASSUMPTION: Candidates who align with Tripledot's company values and work style will be best suited for this role. Self-assessment questions can help applicants determine if they are a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple campaigns and working with various teams may require strong organizational skills and the ability to prioritize tasks effectively
• The role involves working with large datasets and complex data analysis, which may be challenging for candidates without a strong analytical background
• The fast-paced and dynamic nature of the work environment may require adaptability and a proactive approach to problem-solving
• The on-site work arrangement may require commuting to the office in Berlin, which could be challenging for candidates who prefer remote work or live outside the city

ASSUMPTION: These potential challenges should be carefully considered by applicants, as they may impact their ability to succeed in the role and their overall job satisfaction.

📈 Similar Roles Comparison

• Compared to other Senior Growth Analyst roles in the mobile gaming industry, this role may offer a broader range of responsibilities and the opportunity to work on multiple game titles
• Tripledot Careers is a well-established company with a strong track record in the mobile gaming industry, offering opportunities for growth and development within a dynamic and international team environment
• This role may offer similar career progression opportunities as other Senior Growth Analyst roles, with the potential to advance within the user acquisition team or across other departments within the company

ASSUMPTION: Applicants should research similar roles in the mobile gaming industry to better understand the responsibilities, requirements, and opportunities associated with this position.

📝 Sample Projects

• Optimizing user acquisition campaigns for a newly launched mobile game title to achieve profitability and growth targets
• Analyzing user retention data to identify trends and opportunities for improvement, and collaborating with product teams to implement changes
• Developing and implementing a process improvement plan to scale user acquisition operations efficiently

ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary depending on the specific needs of the company and the game titles they are working on.

❓ Key Questions to Ask During Interview

• Can you describe the typical user acquisition strategy for a newly launched game title, and how it evolves over time?
• How does the user acquisition team collaborate with product and creative teams to ensure campaigns align with game performance and product goals?
• What opportunities are there for growth and development within the user acquisition team and across other departments within the company?
• How does the company support work-life balance for employees, particularly in a fast-paced and dynamic work environment?
• What is the company's approach to data privacy and user consent, and how does it impact user acquisition strategies?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the work environment. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills
• Prepare for technical interview questions by brushing up on your knowledge of major UA channels and data analysis
• Research the company and its games to demonstrate your enthusiasm and understanding of the industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.