Senior Growth Associate - Digital Marketing

📌 Core Information

🔹 Job Title: Senior Growth Associate - Digital Marketing

🔹 Company: Meesho

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full Time Employee

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving seller acquisition through comprehensive marketing campaigns across various channels
• Managing digital campaigns on platforms like Meta, Google, and Programmatic Ads
• Developing and implementing on-platform activities to drive seller acquisition and engagement
• Monitoring and optimizing campaign performance, and conducting quality checks
• Analyzing and reporting campaign performance to stakeholders
• Collaborating with cross-functional teams to achieve shared goals
• Staying updated with industry best practices and innovations in seller acquisition and growth
• Coordinating with stakeholders to optimize the seller acquisition funnel and overall platform experience

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving growth and success for Meesho's sellers.

📋 Key Responsibilities

✅ Drive Seller Acquisition: Plan and execute comprehensive marketing campaigns across various channels to significantly grow the Meesho seller base.

✅ Campaign Management: Oversee the implementation and monitoring of digital campaigns on platforms like Meta, Google, Programmatic Ads, and more.

✅ On-App Growth Initiatives: Develop and implement on-platform activities and strategies to drive seller acquisition and engagement within the Meesho app.

✅ Performance Monitoring & Optimization: Continuously monitor key metrics and conduct quality checks to ensure optimal results across all channels and campaigns.

✅ Data Analysis & Reporting: Track, analyze, and report the performance of various growth initiatives, campaigns, and experiments in a timely manner, providing clear and actionable insights to stakeholders.

✅ Cross-functional Collaboration: Work closely with growth, business, and product teams on a wide range of activities, from planning to execution, to achieve shared goals.

✅ Industry Awareness: Stay up-to-date with the latest industry best practices and innovations in seller acquisition and growth to continuously improve relevant metrics within the app.

✅ Stakeholder Coordination: Collaborate effectively with stakeholders across the organization to optimize the seller acquisition funnel and overall platform experience.

ASSUMPTION: This role involves a high degree of responsibility and requires strong analytical, communication, and project management skills to succeed.

🎯 Required Qualifications

Education: A graduate degree in any discipline.

Experience: 1-3 years of relevant experience in fast-paced environments such as startups or consumer internet companies, preferably in growth or category marketing roles.

Required Skills:

• Proven experience in running and monitoring digital marketing campaigns on Meta, Google Ads, and Programmatic advertising platforms
• Hands-on experience in implementing and utilizing Google Tags, Google Analytics, and Google Ads for performance management and tracking
• Strong analytical skills with a high proficiency in MS Excel and other analytical tools
• Demonstrated ability to interpret data, identify trends, and derive actionable insights

Preferred Skills:

• Experience in the e-commerce industry
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and a proven track record in driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated, based on industry standards for similar roles and experience levels)

Benefits:

• Comprehensive Medical Insurance
• Wellness Initiatives
• Generous Leave Policies
• Parental Support Benefits
• Retirement Benefits
• Learning and Development Assistance
• Salary Advance Support
• Relocation Assistance
• Flexible Benefits Plans

Working Hours: Full-time, with flexible hours and work-from-home options available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Meesho operates in the e-commerce industry, focusing on democratizing internet commerce for everyone in India.

Company Size: Meesho has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Meesho was founded in 2015, with a mission to enable 100 million small businesses in India to succeed online.

Company Description:

• Meesho is India’s fastest-growing internet commerce company, with a vision to make e-commerce accessible to all
• The company aims to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online
• Meesho's mission is to democratize internet commerce by bringing a range of products and new customers online

Company Specialties:

• E-Commerce
• Mobile App
• Internet
• Startup
• Marketplace

Company Website: https://www.meesho.io/

ASSUMPTION: Meesho's focus on empowering small businesses and driving growth in the e-commerce industry makes it an attractive opportunity for candidates seeking to make a significant impact.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 1-3 years of relevant experience in digital marketing or a related field.

Reporting Structure: The Senior Growth Associate reports directly to the Seller Growth & Success team and works closely with cross-functional teams, including growth, business, and product teams.

Work Arrangement: This role is on-site, with flexible hours and work-from-home options available. Candidates should be prepared to work in a fast-paced, dynamic environment with a high degree of autonomy.

Growth Opportunities:

• Meesho's rapid growth and expansion provide ample opportunities for career advancement and professional development
• The company encourages internal mobility and offers talent reviews and continuous performance management to support employee growth
• Candidates can expect to work on high-impact projects and gain valuable experience in driving growth and success for small businesses

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Meesho's growth and success, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Meesho's office is located in Bangalore, Karnataka, India, with a modern, collaborative work environment.

Office Location(s): WeWork, Vaishnavi Signature, 78/9, Outer Ring Road, Bellandur Village Varthur Hobli Bengaluru East Ground Floor, WeWork, Vaishnavi Signature, Bangalore, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and vibrant culture
• The city offers a mix of urban and suburban living, with numerous amenities and recreational opportunities
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, with flexible hours and work-from-home options available

ASSUMPTION: Bangalore provides a dynamic and vibrant work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Digital marketing expertise and campaign management experience
• Data analysis and reporting skills
• Cross-functional collaboration and stakeholder management
• Alignment with Meesho's mission and values

Application Tips:

• Highlight relevant experience and achievements in digital marketing and campaign management
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your ability to work collaboratively and manage stakeholders effectively
• Tailor your resume and cover letter to emphasize your fit for the role and alignment with Meesho's mission

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Seller Acquisition, Growth Strategies, Cross-functional Collaboration, Stakeholder Coordination, Industry Awareness, On-App Growth Initiatives, Performance Monitoring, Google Ads, Meta Advertising, Programmatic Advertising, Google Analytics, Google Tags

ASSUMPTION: Meesho's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving growth and success for the company's sellers.

🛠️ Tools & Technologies

• Google Ads
• Meta Advertising
• Programmatic Advertising
• Google Analytics
• Google Tags
• MS Excel
• Other analytical tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be proficient in using digital marketing tools and platforms, as well as analytical tools for data analysis and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Entrepreneurial spirit
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• High degree of autonomy and responsibility
• Collaborative and cross-functional
• Data-driven decision-making
• Focus on driving growth and success for small businesses

Self-Assessment Questions:

• Do you have a proven track record in driving growth and success through digital marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you passionate about Meesho's mission to democratize internet commerce for everyone in India?

ASSUMPTION: Meesho values candidates who are customer-centric, entrepreneurial, and collaborative, with a strong focus on driving growth and success for small businesses.

⚠️ Potential Challenges

• The role requires a high degree of responsibility and autonomy, which may be challenging for candidates with less experience
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• Candidates may face competition from other digital marketing professionals seeking similar roles within the company
• The role may require occasional travel to other Meesho offices or client sites

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a clear understanding of the role's requirements and expectations.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on driving seller acquisition and growth, with a focus on small businesses
• Unlike other e-commerce companies, Meesho's unique business model and focus on democratizing internet commerce for everyone in India sets it apart in the industry
• Career paths in this role may include progression to senior leadership positions within Meesho's Seller Growth & Success team or other related departments

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to drive seller acquisition on various channels, with a focus on small businesses
• Optimizing digital campaigns on Meta, Google, and Programmatic Ads platforms to maximize ROI and minimize costs
• Conducting A/B tests and experiments to identify the most effective strategies for driving seller acquisition and engagement within the Meesho app

ASSUMPTION: These sample projects illustrate the high-impact, data-driven nature of the role and the opportunity for candidates to make a significant impact on Meesho's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Meesho's seller acquisition funnel and how this role contributes to its optimization?
• How does Meesho's unique business model and focus on small businesses set it apart from other e-commerce companies, and how does this role capitalize on those differences?
• What are the key priorities for the first 90 days in this role, and how can I best contribute to driving Meesho's growth and success?
• How does Meesho support the professional development and career advancement of its employees, particularly within the Seller Growth & Success team?
• What are the most significant challenges facing Meesho's sellers, and how can this role help address those challenges and drive their success?

ASSUMPTION: These key questions will help candidates better understand the role's requirements, expectations, and the opportunity for growth and development within Meesho.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/meesho/586cbb67-6054-4b63-994d-e5ac98f9e1d8
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, campaign management, and data analysis
• Prepare examples of your past campaigns, their performance, and the insights you derived from the data
• Research Meesho's mission, values, and business model to demonstrate your alignment with the company's goals and culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.