Senior Growth Consultant - ASO (m/f/d)

📌 Core Information

🔹 Job Title: Senior Growth Consultant - ASO (m/f/d)

🔹 Company: Phiture

🔹 Location: Remote in Europe

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (EMEA region)

🚀 Job Overview

Key aspects of this role include:

• Leading ASO and CRO-driven strategies for global clients
• Mentoring team members and delivering growth solutions
• Staying updated with industry trends and best practices
• Collaborating with the ASO Growth Lead to improve work processes

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop and refine client strategies. It also involves a significant amount of client management and team mentoring.

📋 Key Responsibilities

✅ Organize and ensure smooth operations within the pod daily

✅ Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages

✅ Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages

✅ Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements

✅ Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences

✅ Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces

✅ Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making

✅ Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation

✅ Grow Phiture’s influence on the mobile marketing industry (especially in ASO)

✅ Ensure consistent delivery of high-quality services and solutions

✅ Stay updated with industry trends and best practices, incorporating them into pod strategies

✅ Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO

✅ Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation

ASSUMPTION: This role requires a high level of responsibility and autonomy, with a focus on delivering results and driving growth for clients.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth)

Required Skills:

• Solid knowledge of ASO & mobile marketing, especially performance marketing
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis
• Strong research skills and critical thinking with a data-driven mindset
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar
• Excellent client management skills in an agency setting
• Excellent English skills (spoken and written)

Preferred Skills:

• Apple search ads experience or any CAC:LTV based performance marketing
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO)

ASSUMPTION: While a background in ASO is preferred, candidates with strong experience in related fields and a willingness to learn may also be considered.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior role in ASO and mobile growth)

Benefits:

• Unlimited remote work within your home country (applies to the EMEA region) and up to 90 days of international remote work every year
• The opportunity to boost your salary with a quarterly bonus scheme and share in the company's financial success
• Full and free mental health support from licensed therapists through a partnership with Oliva
• Regular team events and a yearly, all-expenses-paid company offsite
• A yearly €1,000 budget for your personal development
• 10 learning hours a month to focus on your personal and professional growth during working hours
• Flexible working hours so you can find the working patterns that best suit you
• Up to 30 days of paid vacation every year — plus more for special occasions
• An individual career roadmap and personal development plan to support a progressive learning curve
• A flexible working space at the company's spacious, pet-friendly headquarters in one of Berlin’s lively districts
• An onboarding package full of branded Phiture gear and a company MacBook
• A monthly remote work cash allowance to help you spruce up your home office space — plus your own monitor and desk chair
• Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in ASO and mobile growth. Actual compensation may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Phiture is a multi award-winning mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture offers 5 key services: App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting and Subscription Revenue Optimization.

Company Size: Phiture has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Phiture was founded in 2016 and has since grown to become a leading mobile growth consultancy, working with clients such as Adobe, Headspace, and LEGO.

Company Description:

• Phiture is a multi award-winning mobile growth consultancy working with the teams behind leading apps
• The company uses its industry-acclaimed Mobile Growth Stack as a strategic framework to offer 5 key services
• Phiture is committed to becoming the #1 company in its industry and needs great people to make it happen

Company Specialties:

• Mobile growth
• App store optimization (ASO)
• Mobile marketing automation
• Retention
• CRM
• Apple search ads
• Search ads
• Mobile CRM
• Subscription optimization
• Performance marketing
• User acquisition
• App marketing
• Google app campaigns
• Conversion rate optimization
• Facebook ads
• And snapchat ads

Company Website: phiture.com

ASSUMPTION: Phiture's focus on mobile growth and its work with leading app teams make it an attractive option for candidates interested in the mobile marketing industry.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and mentorship

Reporting Structure: Reports directly to the Growth Lead and works closely with key clients

Work Arrangement: Remote OK (EMEA region) with unlimited remote work within your home country and up to 90 days of international remote work every year

Growth Opportunities:

• Mentoring team members and helping them build robust analytical and strategic skills
• Growing Phiture’s influence on the mobile marketing industry (especially in ASO)
• Potential career progression into leadership or management roles within the company

ASSUMPTION: This role offers significant opportunities for growth and development, both in terms of personal skills and career progression.

🌍 Location & Work Environment

Office Type: Phiture has a spacious, pet-friendly headquarters in one of Berlin’s lively districts, with flexible working spaces available for employees

Office Location(s): Berlin, Germany; New York, USA; London, UK; Barcelona, Spain

Geographic Context:

• Phiture's remote work policy allows employees to work from anywhere within the EMEA region
• The company's headquarters in Berlin offers a vibrant and dynamic work environment
• Phiture's global client base provides opportunities to work with teams from various backgrounds and cultures

Work Schedule: Full-time (40 hours per week) with flexible working hours and up to 30 days of paid vacation every year

ASSUMPTION: Phiture's remote work policy and flexible working hours provide employees with a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• ASO and mobile marketing expertise
• Strategic mindset and analytical skills
• Client management skills
• Cultural fit and alignment with Phiture's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to ASO, CRO, and mobile marketing strategies
• Demonstrate your ability to work collaboratively and mentor team members
• Showcase your understanding of Phiture's services and the mobile growth industry

ATS Keywords: ASO, CRO, mobile growth, app store optimization, performance marketing, experimentation, user behavior analysis, client management, keyword optimization, creative testing, data-driven decision making, curiosity, adaptability, lifecycle marketing, funnel optimization, A/B testing

ASSUMPTION: Phiture's interview process is designed to assess candidates' technical skills, strategic mindset, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• ASO-specific tools and platforms
• CRO and A/B testing tools
• Performance marketing platforms
• Data analysis and visualization tools
• Project management and collaboration tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project needs.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach
• Innovation and creativity

Work Style:

• Remote work-friendly and flexible
• Results-driven and autonomous
• Collaborative and supportive
• Focused on personal and professional growth

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable working with clients and mentoring team members?
• Do you have a strategic mindset and a deep understanding of user behavior and app store dynamics?
• Are you open to continuous learning and improvement, both personally and professionally?
• Do you align with Phiture's company values and work style?

ASSUMPTION: Phiture's company culture values data-driven decision making, continuous learning, collaboration, and innovation, making it an attractive option for candidates who thrive in a dynamic and results-driven environment.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Keeping up with industry trends and best practices in ASO and mobile growth
• Balancing remote work and collaboration with team members and clients
• Dealing with the pressure of delivering results and driving growth for clients

ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other ASO roles, this position offers more mentoring and team management responsibilities
• Phiture's focus on mobile growth and its work with leading app teams set it apart from other consultancies in the industry
• This role provides more opportunities for career progression and growth within the company compared to similar positions

ASSUMPTION: While this role shares similarities with other ASO and mobile growth positions, its unique focus on mentoring and client management sets it apart and offers candidates a distinct opportunity for growth and development.

📝 Sample Projects

• Developing and implementing an ASO and CRO-driven strategy for a global e-commerce app
• Conducting keyword optimization (KWO) projects to improve app discoverability across global markets
• Applying creative testing methodologies to optimize app store assets for a gaming app

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the need to tailor solutions to specific client needs and market contexts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Phiture support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Phiture measure the success of its ASO and mobile growth strategies?
• What opportunities are there for career progression within the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Phiture's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by brushing up on your ASO, CRO, and mobile marketing knowledge
• Research Phiture's services and the mobile growth industry to showcase your understanding and enthusiasm
• Follow up with the hiring manager within a week after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.