Senior Growth Designer

📌 Core Information

🔹 Job Title: Senior Growth Designer

🔹 Company: Gen

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time, Hybrid (3 days in the office)

🔹 Category: Computer and Network Security

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through design by creating high-impact, conversion-focused design solutions
• Conceptualizing and owning projects from ideation to execution
• Optimizing designs for performance through A/B/C testing and data-driven iteration
• Aligning brand management principles to deliver consistent, high-impact brand expression
• Fostering cross-functional partnerships to ensure seamless execution against shared goals and timelines

ASSUMPTION: This role requires a strong background in growth design and a deep understanding of user-centered design principles to drive business growth through design.

📋 Key Responsibilities

✅ Drive business growth through design by creating high-impact, conversion-focused design solutions that blend marketing best practices, storytelling, and user-centered design principles

✅ Conceptualize and own projects from ideation to execution, including planning, design, execution, and quality assurance

✅ Optimize designs for performance through A/B/C testing and data-driven iteration to continuously improve results

✅ Align brand management principles to deliver consistent, high-impact brand expression that enhances recognition and supports business objectives

✅ Foster cross-functional partnerships with Content Designers, Product, Brand, Legal, and Customer Success teams to align objectives and ensure seamless execution against shared goals and timelines

✅ Turn behavioral data, user research, and competitive intel into actionable growth frameworks and informed strategic deliverables

✅ Use growth knowledge and UX understanding to shape customer experiences that are timely, relevant, and effectively accelerate business growth

✅ Champion early adoption of AI technologies to enhance team workflows, improve creative processes, and elevate overall efficiency

ASSUMPTION: This role requires strong communication skills, adaptability, and resilience to thrive in a dynamic, agile environment.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field

Experience: 5+ years of experience in growth design, crafting high-conversion marketing experiences that blend UX principles, storytelling, and sales strategies to drive engagement and growth across channels

Required Skills:

• Extensive knowledge of lifecycle flows (onboarding, engagement, upsell, win-back, etc.) and the metrics behind them
• Deep understanding of information hierarchy
• Proficiency in Figma
• Creative campaign thinker with the ability to manage multiple projects and tailor advertising and experimentation strategies across customer communication channels
• Experienced in consumer psychology and performance levers that nudge behavior
• Comfortable presenting ideas and defending decisions with clarity and data
• Open-mindedness and a willingness to receive and incorporate feedback into work
• Skilled collaborator who thrives in rapid, agile environments
• Positive attitude, with an emphasis on maintaining a fun, collaborative team environment
• Demonstrated curiosity and adaptability, with a willingness to embrace new tools, workflows, and evolving business priorities in a dynamic environment
• Proficiency working within established design systems: confident in maintaining consistency while thoughtfully challenging and contributing to their evolution

Preferred Skills:

• Familiarity with AI and automation tools
• Basic understanding of content and copywriting, particularly how messaging impacts design
• Experience designing with localization, accessibility, and inclusivity in mind
• Ability to mentor, guide, or support junior designers in their professional growth
• Background in fintech, cybersecurity, or other regulated/complex technology sectors

ASSUMPTION: Candidates with a strong portfolio showcasing their growth design experience and a cover letter highlighting their relevant skills and enthusiasm for the role will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in Prague)

Benefits:

• Annual bonus scheme
• Unlimited PTO (paid time off), flexible working hours, and home office
• The chance to join a major global tech company listed on the S&P 500
• Opportunity to learn and work with the best in the digital security industry
• Cafeteria points provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more)
• Tuition reimbursement for job-related courses
• Learning & Development plan
• Sustainable home improvement bonus
• Mac/Windows laptop and mobile phone

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in Prague. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 1,001-5,000 employees (mid-sized company)

Founded: 2006 (as Avast, later merged with NortonLifeLock in 2020)

Company Description:

• Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, MoneyLion, and more
• The company empowers people to live their digital lives confidently today and for generations to come by providing award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness
• Gen brings together award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries

Company Specialties:

• Cybersecurity
• Online Privacy
• Identity Protection
• Financial Wellness

Company Website: https://www.gendigital.com/

ASSUMPTION: Gen offers a dynamic, collaborative work environment with a strong focus on employee growth and development.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: The Senior Growth Designer will report directly to the Head of Customer Success Management Design (CSMD) Team

Work Arrangement: Hybrid (3 days in the office per week) with flexible working hours

Growth Opportunities:

• Potential to take on more responsibilities and grow into a leadership role within the CSMD team
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn from and collaborate with experienced designers, product managers, and marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and make a real impact on the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with daily on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of approximately 1.3 million people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Prague offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of cultural attractions

Work Schedule: Full-time (40 hours per week), with flexible working hours and 3 days in the office per week

ASSUMPTION: Prague offers a unique blend of history, culture, and modern amenities, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the CSMD team lead
• Design challenge or case study presentation
• Final interview with the CSMD team lead and other team members
• Background check and offer extension

Key Assessment Areas:

• Design skills and portfolio
• Problem-solving abilities and creative thinking
• Communication and collaboration skills
• Understanding of user-centered design principles and growth strategies
• Adaptability and resilience in a dynamic, agile environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant growth design experience and enthusiasm for the role
• Prepare a strong portfolio showcasing your design skills and problem-solving abilities
• Be ready to discuss your design process, creative thinking, and how you approach design challenges
• Research the company and the CSMD team to demonstrate your understanding of the role and the company's mission
• Follow up with the hiring manager after your interview to express your continued interest in the role

ATS Keywords: Growth Design, User Experience, Storytelling, Data Analysis, Collaboration, Creative Thinking, Consumer Psychology, Project Management, Figma, A/B Testing, Brand Management, Agile Environment, Adaptability, Design Systems, AI Tools, Mentoring

ASSUMPTION: The interview process for this role will focus on assessing the candidate's design skills, problem-solving abilities, and cultural fit within the CSMD team.

🛠️ Tools & Technologies

• Figma
• AI tools (e.g., AI-assisted design, AI-driven optimization)
• Project management tools (e.g., Asana, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Senior Growth Designer will be expected to stay up-to-date with the latest design tools and technologies, and to champion early adoption of AI tools to enhance team workflows and improve creative processes.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Safety
• Innovation
• Collaboration
• Integrity

Work Style:

• Dynamic and agile
• Data-driven and user-centered
• Collaborative and inclusive
• Focused on impact and efficiency
• Fun and supportive team environment

Self-Assessment Questions:

• How do you align with the company's values of empowerment, safety, innovation, collaboration, and integrity?
• How do you approach working in a dynamic, agile environment, and how do you ensure your work maintains a high standard of quality?
• How do you incorporate feedback into your design process, and how do you ensure your designs meet the needs of both users and the business?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a dynamic, agile environment may require adaptability and resilience in the face of changing priorities and tight deadlines
• Collaborating with cross-functional teams may present communication and coordination challenges
• Designing for multiple channels and user segments may require a deep understanding of user behavior and preferences
• The role may require working with sensitive user data and adhering to strict privacy and security standards

ASSUMPTION: Candidates who are comfortable working in a dynamic, agile environment and who possess strong communication and collaboration skills will be better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional UX or product design roles, the Senior Growth Designer role at Gen focuses more on driving business growth through design, with a strong emphasis on experimentation, data-driven iteration, and cross-channel optimization
• This role requires a unique blend of skills, including growth design, user-centered design, data analysis, and consumer psychology
• Candidates with experience in fintech, cybersecurity, or other regulated/complex technology sectors may find this role particularly appealing, as it offers the opportunity to work on high-impact projects and drive significant business growth

ASSUMPTION: This role is well-suited for candidates with a strong background in growth design and a passion for driving business growth through data-driven, user-centered design solutions.

📝 Sample Projects

• Designing and optimizing onboarding flows to improve user activation and retention
• Creating targeted promotional campaigns to drive user engagement and upsell
• Developing user-centered design systems to ensure consistency and scalability across multiple products and channels

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Senior Growth Designer may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the CSMD team, and how this role fits into the broader organization?
• How does the CSMD team collaborate with other departments, such as Product, Brand, and Customer Success, to ensure seamless execution against shared goals and timelines?
• What are the most significant challenges facing the CSMD team, and how does this role contribute to addressing them?
• How does the company support the professional growth and development of its employees, particularly in design roles?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations for your success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth design experience and enthusiasm for the role
• Prepare a strong portfolio showcasing your design skills and problem-solving abilities
• Be ready to discuss your design process, creative thinking, and how you approach design challenges
• Research the company and the CSMD team to demonstrate your understanding of the role and the company's mission
• Follow up with the hiring manager after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.