📌 Core Information
🔹 Job Title: Senior Growth Designer
🔹 Company: Gen
🔹 Location: Prague, Czech Republic
🔹 Job Type: Hybrid (3 days in the office)
🔹 Category: Marketing & Growth
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through design, optimizing user experiences across multiple channels
- Collaborating cross-functionally to define goals, develop creative solutions, and ensure quality deliverables
- Analyzing performance metrics and iterating based on data insights to continuously improve results
- Fostering a positive, collaborative team culture by showing openness, respect, and willingness to support others
- Working in a hybrid environment, with 3 days expected in the office
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Drive business growth through design, creating high-impact, conversion-focused design solutions that blend marketing best practices, storytelling, and user-centered design principles
✅ Conceptualize and own projects, driving them through all creative stages from ideation to execution, including planning, design, execution, and quality assurance
✅ Optimize designs for performance, creating multiple variants for A/B/C testing to evaluate effectiveness
✅ Align brand management principles to deliver consistent, high-impact brand expression that enhances recognition and supports business objectives across multiple products and channels
✅ Foster cross-functional partnerships, collaborating closely with Content Designers, Product, Brand, Legal, and Customer Success teams to align objectives and ensure seamless execution against shared goals and timelines
✅ Fuel strategy with insight, turning behavioral data, user research, and competitive intel into actionable growth frameworks and informed strategic deliverables
✅ Bridge growth insight with customer impact, using growth knowledge and UX understanding to shape customer experiences that are timely, relevant, and effectively accelerate business growth
✅ Adopt and leverage AI tools, championing early adoption to enhance team workflows, improve creative processes, elevate overall efficiency, and continually exploring new tools to evolve how work gets done
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field
Experience: 5+ years of experience in growth design, crafting high-conversion marketing experiences that blend UX principles, storytelling, and sales strategies to drive engagement and growth across channels
Required Skills:
- Extensive knowledge of lifecycle flows (onboarding, engagement, upsell, win-back, etc.) and the metrics behind them, as well as deep understanding of information hierarchy
- Proficiency in Figma
- Creative campaign thinker with the ability to manage multiple projects and tailor advertising and experimentation strategies across customer communication channels
- Experienced in consumer psychology and performance levers that nudge behavior
- Comfortable presenting ideas and defending decisions with clarity and data
- Open-mindedness and willingness to receive and incorporate feedback into work
- Skilled collaborator who thrives in rapid, agile environments
- Positive attitude, with an emphasis on maintaining a fun, collaborative team environment
- Demonstrated curiosity and adaptability, with a willingness to embrace new tools, workflows, and evolving business priorities in a dynamic environment
- Proficiency working within established design systems: confident in maintaining consistency while thoughtfully challenging and contributing to their evolution
Preferred Skills:
- Familiarity with AI and automation tools
- Basic understanding of content and copywriting, particularly how messaging impacts design
- Experience designing with localization, accessibility, and inclusivity in mind
- Ability to mentor, guide, or support junior designers in their professional growth
- Background in fintech, cybersecurity, or other regulated/complex technology sectors
ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and a clear understanding of growth marketing principles will be highly competitive.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-senior level role in Prague, Czech Republic)
Benefits:
- Annual bonus scheme
- Unlimited PTO (paid time off), flexible working hours, and home office
- The chance to join a major global tech company listed on the S&P 500
- Opportunity to learn and work with the best in the Digital Security industry
- Cafeteria points provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more)
- Tuition reimbursement for job-related courses
- Learning & Development plan
- Sustainable home improvement bonus
- Mac/Windows laptop and mobile phone
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in Prague, Czech Republic. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees (global, with a significant presence in Prague, Czech Republic)
Founded: 1992 (as Avast Software, later merged with NortonLifeLock and rebranded as Gen Digital)
Company Description:
- Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, MoneyLion, and more
- The company empowers people to live their digital lives confidently today and for generations to come, providing award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users in more than 150 countries
- Gen brings together a diverse team of experts in various fields, fostering a collaborative and innovative work environment
Company Specialties:
- Cybersecurity software and services
- Online privacy and identity protection
- Financial wellness and digital banking
- Consumer technology and digital marketing
Company Website: https://www.gendigital.com/
ASSUMPTION: Gen offers a dynamic and international work environment, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: The Senior Growth Designer will report directly to the Head of Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization
Work Arrangement: Hybrid (3 days in the office, with remote flexibility)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a leadership role within the CSMD team or broader marketing organization
- Opportunities to collaborate with and learn from experts in various fields, both within Gen and through external partnerships
- Chance to work on high-impact projects that drive business growth and enhance user experiences for millions of customers worldwide
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and expand their skillset.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking
Office Location(s): 1737/1A Pikrtova, Prague 4, Czech Republic 140 00
Geographic Context:
- Prague, Czech Republic, is a vibrant and historic city with a growing tech industry and a high quality of life
- The city offers a mix of urban and natural environments, with easy access to parks, rivers, and cultural attractions
- Prague has a well-developed public transportation system, making it easy to commute to and from work
Work Schedule: Standard business hours (with flexible working hours and remote options)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Design skills and portfolio
- Understanding of growth marketing principles and data-driven decision making
- Collaboration and communication skills
- Problem-solving and project management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio showcasing your design skills and growth marketing projects
- Prepare for behavioral and scenario-based interview questions that focus on your problem-solving skills, creativity, and data-driven approach
- Research the company and its products to demonstrate your understanding of the business and its mission
- Follow up after the interview to express your appreciation and reiterate your interest in the role
ATS Keywords: Growth Design, User Experience, Marketing, Data Analysis, Collaboration, Creative Thinking, Consumer Psychology, Project Management, Adaptability, Design Systems, AI Tools, Localization, Accessibility, Mentoring, Communication
ASSUMPTION: The interview process will focus on assessing your design skills, understanding of growth marketing principles, and cultural fit within the team and company.
🛠️ Tools & Technologies
- Figma
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- AI and automation tools (e.g., Adobe Sensei, Runway ML, TensorFlow)
ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve based on the team's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Empowerment
Work Style:
- Agile and dynamic, with a focus on rapid iteration and continuous improvement
- Collaborative and inclusive, with a strong emphasis on open communication and teamwork
- Data-driven and analytical, with a focus on informed decision making and measurable results
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- How do your design skills and growth marketing experience align with the company's values and work style?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you approach collaboration and communication with team members and stakeholders with diverse backgrounds and expertise?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and work style, as well as a willingness to adapt and learn, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing creative and analytical aspects of the role, with a strong focus on data-driven decision making
- Working with a diverse team of experts, each with their own areas of expertise and priorities
- Adapting to changes in the market, user behavior, and business priorities
ASSUMPTION: The role may present challenges, but it also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and user-centered design to drive business growth
- Compared to other growth design roles, this position offers a unique opportunity to work on high-impact projects for a global tech company with a strong focus on innovation and customer-centricity
- Career paths in growth design can vary, but this role offers potential for advancement within the marketing organization or broader company
ASSUMPTION: This role is unique in its focus on data-driven growth design, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Designing and optimizing onboarding flows to enhance user engagement and retention
- Creating targeted email campaigns to drive upsell and cross-sell opportunities
- Developing user-centered design solutions for in-product messaging and notifications
ASSUMPTION: The projects listed are not exhaustive and may vary based on the team's priorities and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the team's approach to collaboration and decision-making?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the team or company in the near future, and how can this role contribute to addressing them?
- How does the company measure and track the success of growth design initiatives?
- What opportunities are there for growth and advancement within the team or broader organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company's success.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design skills and growth marketing projects
- Research the company and its products to demonstrate your understanding of the business and its mission
- Follow up after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
