Senior Growth Manager

**📌 Core Information** 🔹 **Job Title:** Senior Growth Manager 🔹 **Company:** XP Inc. 🔹 **Location:** São Paulo, SP 🔹 **Job Type:** Hybrid (3x/semana presencial no escritório) 🔹 **Category:** Growth Business 🔹 **Date Posted:** 2025-04-25 **🚀 Job Overview** Key aspects of this role include: - Supporting the acquisition team in defining and executing business strategies - Ideating and creating value propositions for attracting and activating new clients - Managing acquisition strategies and analyzing data to enhance client acquisition efforts - Collaborating with stakeholders from marketing, commercial, products, design, and technology teams **ASSUMPTION:** This role requires a strong analytical profile and business sense, with a focus on driving growth and improving client acquisition strategies. **📋 Key Responsibilities** ✅ **Ideation and creation of value propositions** for attracting and activating new clients ✅ **Management of acquisition strategies** to drive client growth ✅ **Analysis of data** to measure and optimize acquisition efforts ✅ **Collaboration with stakeholders** from various teams to align strategies and improve results **ASSUMPTION:** The role involves a high degree of cross-functional collaboration and requires strong analytical skills to make data-driven decisions. **🎯 Required Qualifications** **Education:** Bachelor's degree in Business, Marketing, or a related field **Experience:** 2-5 years of experience in growth, marketing, or a related field **Required Skills:** - Analytical profile and business sense - Problem-solving skills - Intermediate Excel proficiency - Advanced English (essential) - Knowledge of SQL (advantageous) - Advanced Excel (advantageous) **Preferred Skills:** - Experience with CRM, Marketing Cloud, Meta Ads, Google Ads, and WhatsApp Business - Familiarity with data analysis and modeling **ASSUMPTION:** Candidates should have a strong background in growth, marketing, or a related field, with a focus on data-driven decision making and cross-functional collaboration. **💰 Compensation & Benefits** **Salary Range:** R$ 15,000 - R$ 25,000 per month (based on industry standards for the role, experience level, and location) **Benefits:** - Health insurance - Dental insurance - Gympass - Mental health support - Meal voucher - Flexible work hours - Childcare assistance - Maternity leave (6 months) - Paternity leave (20 days) - Investment advisory services **Working Hours:** 40 hours per week, with flexible hours and remote work options **ASSUMPTION:** The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's policies. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Financial Services **Company Size:** 5,001-10,000 employees **Founded:** 2001 **Company Description:** XP Inc. is one of the largest independent financial institutions in Brazil, with over 4.6 million active clients and R$ 1.1 trillion in assets under custody. It offers a range of services, including investment advisory, wealth management, and digital banking, through its brands XP, Rico, Clear, XP Educação, and InfoMoney. The company is known for its innovative approach to the financial industry and its commitment to improving the lives of its clients. **Company Specialties:** - Investments - Technology - Career development - Financial market **Company Website:** https://www.xpinc.com/carreiras/#/ **ASSUMPTION:** XP Inc. is a well-established company in the financial services industry, with a strong focus on innovation and technology. It offers a range of services and has a significant presence in the Brazilian market. **📊 Role Analysis** **Career Level:** Mid-career **Reporting Structure:** The role reports directly to the acquisition team leader **Work Arrangement:** Hybrid (3x/semana presencial no escritório) **Growth Opportunities:** - Potential to advance within the growth team or explore other areas of the business - Opportunities to work on high-impact projects and gain exposure to various aspects of the business **ASSUMPTION:** The role offers opportunities for career growth and development within the company, with a focus on driving results and making a significant impact on the business. **🌍 Location & Work Environment** **Office Type:** Hybrid (3x/semana presencial no escritório) **Office Location(s):** - Avenida Chedid Jafet 75, Torre sul 30º andar, São Paulo, São Paulo 04551-065, BR - Avenida Presidente Juscelino Kubitschek 1909, São Paulo, BR - Av. Borges de Medeiros, 633, Sala 708, Rio de Janeiro, Rio de Janeiro 22430-041, BR **Geographic Context:** - São Paulo is the largest city in Brazil, with a population of over 22 million people - The city is known for its vibrant culture, diverse industries, and extensive public transportation system - São Paulo is a major financial hub, with a strong presence of multinational corporations and financial institutions **Work Schedule:** Flexible, with remote work options available **ASSUMPTION:** The role requires a balance between remote work and on-site collaboration, with a focus on maintaining a strong work-life balance. **💼 Interview & Application Insights** **Typical Process:** 1. **Triagem inicial:** Analysis of the candidate's resume to verify qualifications and requirements 2. **Testes gerais:** Assessment of cultural alignment with the Mindsight test and logical reasoning with the Predictive Index test 3. **Entrevista com a equipe de Recrutamento:** Discussion of expectations regarding the role and career goals 4. **Entrevista com a liderança:** Conversation about the candidate's vision and potential contributions to the team and company 5. **Entrevista com colegas de trabalho:** Interaction with future colleagues to evaluate team dynamics and cultural fit 6. **Entrevista focada em cultura:** Exploration of the company's values and principles to ensure a good cultural fit 7. **Oferta:** Presentation of the job offer, including salary and benefits **Key Assessment Areas:** - Cultural alignment - Problem-solving skills - Analytical skills - Communication and collaboration skills **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for the role - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment - Familiarize yourself with the company's mission, values, and culture to demonstrate your fit with the organization **ATS Keywords:** Growth, acquisition, strategy, data analysis, cross-functional collaboration, problem-solving, client acquisition, value proposition, marketing, business acumen **ASSUMPTION:** The interview process is designed to assess the candidate's cultural fit, analytical skills, and problem-solving abilities, with a focus on driving results and making a significant impact on the business. **🛠️ Tools & Technologies** - CRM, Marketing Cloud, Meta Ads, Google Ads, WhatsApp Business - SQL (advantageous) - Advanced Excel (advantageous) **ASSUMPTION:** The role requires proficiency in various tools and technologies, with a focus on data analysis and management. **👔 Cultural Fit Considerations** **Company Values:** - Sonho Grande: Dream big and make the impossible happen - Espírito Empreendedor: Build the future with a strong entrepreneurial spirit and a sense of ownership - Foco no Cliente: Obsess over exceeding client expectations - Mente Aberta: Embrace new ideas and adapt to change **Work Style:** - Collaborative and cross-functional - Data-driven and analytical - Results-oriented and focused on driving growth **Self-Assessment Questions:** 1. How do you align with the company's value of 'Sonho Grande' and what is an example of a time when you made the impossible happen? 2. How do you ensure that your work is focused on exceeding client expectations, as per the company's value of 'Foco no Cliente'? 3. Describe a situation where you had to adapt to change or embrace a new idea, demonstrating the company's value of 'Mente Aberta'? **ASSUMPTION:** The company values and work style are essential considerations for candidates, as they provide insight into the company's culture and expectations for employees. **⚠️ Potential Challenges** - The role requires a strong analytical profile and business sense, with a focus on driving growth and improving client acquisition strategies - The role involves a high degree of cross-functional collaboration and requires strong communication and collaboration skills - The role may require working with large datasets and complex tools, which can be challenging for candidates without the necessary skills or experience **ASSUMPTION:** The role presents several challenges, including the need for strong analytical skills, cross-functional collaboration, and the ability to work with complex data and tools. **📈 Similar Roles Comparison** - **Growth Manager (XP Inc.) vs. Growth Manager (Other Companies)** - XP Inc. places a strong emphasis on data-driven decision making and cross-functional collaboration, while other companies may focus more on specific aspects of growth, such as marketing or product development - XP Inc. offers a range of benefits and compensation packages that may differ from other companies in the industry - **Growth Manager (Brazil) vs. Growth Manager (Other Countries)** - The role in Brazil may require proficiency in Portuguese and an understanding of the local market, while roles in other countries may have different language requirements and market-specific considerations - The role in Brazil may be subject to different labor laws and regulations, which can impact compensation, benefits, and work arrangements **ASSUMPTION:** The role at XP Inc. offers unique opportunities and challenges compared to similar roles at other companies or in different countries. **📝 Sample Projects** - **Client Acquisition Strategy:** Develop and implement a data-driven strategy to acquire new clients, with a focus on optimizing cost per acquisition and improving return on investment - **Value Proposition Testing:** Design and execute A/B tests to evaluate the effectiveness of different value propositions for attracting and activating new clients - **Cross-Functional Collaboration:** Work with stakeholders from marketing, commercial, products, design, and technology teams to align strategies and improve results **ASSUMPTION:** The role involves a wide range of projects, with a focus on driving growth and improving client acquisition strategies through data analysis and cross-functional collaboration. **❓ Key Questions to Ask During Interview** 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader growth strategy for the company? 3. What are the most significant challenges facing the growth team, and how can this role help address them? 4. How does the company support the professional development and growth of its employees? 5. What is the company's approach to work-life balance, and how does this role fit into that framework? **ASSUMPTION:** The interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: https://job-boards.greenhouse.io/xpinc/jobs/7973747002 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for the role 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment 4. Familiarize yourself with the company's mission, values, and culture to demonstrate your fit with the organization 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.