Senior Growth Manager

📌 Core Information - Job Title: Senior Growth Manager - Company: Wing Assistant - Location: United States (Remote) - Job Type: Full Time - Category: Internet Marketplace Platforms - Date Posted: July 29, 2025 - Experience Level: 2-5 years - Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Driving acquisition, conversion, and experimentation across digital channels - Managing performance marketing campaigns across various platforms - Optimizing landing pages and implementing CRO best practices - Collaborating on go-to-market strategies and special projects - Supporting hiring and onboarding of new marketing team members

ASSUMPTION: This role requires a strong performance marketing background and a growth mindset to succeed in a fast-paced, startup environment.

📋 Key Responsibilities ✅ Performance Marketing - Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms - Research keywords, create campaigns, manage bidding strategies, and test creatives - Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigor ✅ Landing Pages & CRO - Build, test, and optimize landing pages using Framer - Implement A/B tests and multivariate tests to improve conversion rates - Track behavioral data using tools like Hotjar, GA4, Posthog, or similar ✅ Strategy & Execution - Work closely with the SVP of Marketing on new go-to-market strategies - Ideate and execute scrappy growth experiments - Own and drive special projects across lifecycle, funnel optimization, or community - Take on tasks as needed to move projects forward ✅ Generalist Marketing Ops - Support hiring and onboarding of new marketing team members - Fill operational gaps across SEO, lifecycle, or comms as needed - Build repeatable systems and documentation to enable scale ✅ Creatives & Copy - Produce and test basic creatives - Strong written English and copy instincts to iterate on landing pages and ad copy - Familiarity with short-form video formats, motion graphics tools, or Canva/Figma is a bonus ✅ Cross-Channel Growth - Assist with influencer outreach, co-marketing, and affiliate testing - Manage email flows or lifecycle campaigns across onboarding, retention, and upsell - Help shape the narrative across touchpoints, working closely with product and content - Experience with thought leadership content is a plus

ASSUMPTION: This role requires a high level of autonomy and the ability to operate across a broad range of marketing initiatives.

🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B - Required Skills: - Deep understanding of marketing fundamentals, analytics, and experimentation - Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer - Strong copy instincts and design taste; capable of producing assets or guiding freelancers - Experience with marketing automation tools like Zapier, n8n, Make, etc. - Experience using AI tools such as ChatGPT, Claude, etc. - Preferred Skills: - Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar) - Experience with influencer outreach/campaigns - Familiarity with startup or high-growth company background - Experience working on marketing for SaaS tools and/or AI products

ASSUMPTION: Candidates with experience in AI tools and startup environments may have an advantage in this role.

💰 Compensation & Benefits - Salary Range: $80,000 - $120,000 a year - Benefits: - Competitive compensation - Equity grant - Large pool of resources and team members to leverage - Health insurance - High level of autonomy / control over activities - Fast track to leadership

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights 🔍 Company Context - Industry: Internet Marketplace Platforms - Company Size: 1,001-5,000 employees - Founded: 2018 - Company Description: Wing provides small businesses, startups, execs, and enterprises with the top 1% of remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc. Wing is your incredible, yet super affordable, team member to whom you can delegate excess work while you do the important things to grow your business. - Company Specialties: Internet, Personal Assistance, Virtual Assistance, Data Entry, Spreadsheet Management, Outbound Communication, Inbound Communication, Planning, CRM Management, Concierge Services, Calendaring, Scheduling, File Management, Purchases, CRM, Employee Onboarding, Sales Calling, SDRs, and Social Media Management 📊 Role Analysis - Career Level: Mid-Senior level role with growth opportunities - Reporting Structure: This role reports directly to the SVP of Marketing and works closely with the executive team - Work Arrangement: Remote-first role with the option to work from the Berkeley, CA headquarters - Growth Opportunities: - Fast track to leadership within the marketing team - Potential to expand the role's scope as the team grows

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its marketing efforts.

🌍 Location & Work Environment - Office Type: Remote-first with an option to work from the company's headquarters in Berkeley, CA - Office Location(s): 2150 Shattuck Ave, Berkeley, California 94704, US - Geographic Context: Berkeley, CA is known for its vibrant culture, diverse community, and proximity to Silicon Valley - Work Schedule: Flexible hours with a focus on outcomes and results

ASSUMPTION: While this role is remote-first, candidates should be comfortable working across time zones and collaborating with team members in various locations.

💼 Interview & Application Insights - Typical Process: Online application review, phone or video screen, behavioral interviews, and a take-home assignment - Key Assessment Areas: Performance marketing skills, analytical thinking, creativity, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills - Prepare examples of successful marketing campaigns you've managed and the results you've achieved - Showcase your ability to think creatively and execute on growth experiments

ASSUMPTION: The interview process may include assessments of your technical skills, as well as behavioral interviews to evaluate your cultural fit and problem-solving abilities.

🛠️ Tools & Technologies - Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, Framer, Zapier, n8n, Make, Customer.io, Klaviyo, Mailchimp, Hotjar, Posthog, Canva, Figma, ChatGPT, Claude

ASSUMPTION: Candidates should be comfortable learning and using new tools as needed to optimize their performance in this role.

👔 Cultural Fit Considerations - Company Values: Wing Assistant values innovation, collaboration, and customer-centricity. They prioritize a remote-friendly, diverse, and inclusive work environment. - Work Style: Wing Assistant encourages a fast-paced, scrappy, and experimental approach to growth. Candidates should be comfortable operating in ambiguity and prioritizing outcomes over activity. - Self-Assessment Questions: - How do you approach experimentation and learning in a fast-paced environment? - How have you demonstrated creativity and problem-solving in previous roles? - How do you prioritize and manage multiple projects and tasks simultaneously?

ASSUMPTION: Candidates who thrive in startup environments and embrace a growth mindset will likely find success at Wing Assistant.

⚠️ Potential Challenges - Balancing multiple projects and priorities in a fast-paced, startup environment - Managing significant budgets across various digital marketing channels - Collaborating effectively with remote team members across different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison - Role Differences: This role focuses primarily on performance marketing and growth, whereas similar roles may have a broader focus on brand marketing, content creation, or customer success. - Industry-Specific Context: Wing Assistant operates in the competitive internet marketplace platforms industry, requiring candidates to stay up-to-date with the latest trends and best practices in digital marketing. - Career Path Comparison: This role offers a clear path to leadership within the marketing team, with the potential to expand the role's scope as the company grows.

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Wing Assistant.

📝 Sample Projects - Developing and executing a successful Google Ads campaign to drive user acquisition - Optimizing a landing page using Framer to improve conversion rates by 20% - Collaborating with the SVP of Marketing to launch a new go-to-market strategy for an upcoming product feature - Managing an influencer outreach campaign to increase brand awareness and drive user engagement

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and creative aspects of the Senior Growth Manager role at Wing Assistant.

❓ Key Questions to Ask During Interview - Can you describe the company's growth strategy for the next 12-24 months, and how this role fits into that plan? - How does the marketing team collaborate with other departments, such as product and sales, to drive growth? - What are the most significant challenges the marketing team is currently facing, and how can this role help address them? - How does Wing Assistant support the professional development and growth of its marketing team members? - What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.lever.co/getwingapp/9e5e0acc-31d7-48da-9018-0abe1e46ffb6) - Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills - Prepare examples of successful marketing campaigns you've managed and the results you've achieved - Familiarize yourself with Wing Assistant's company culture and values - Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.