📌 Core Information
🔹 Job Title: Senior Growth Manager
🔹 Company: Wing Assistant
🔹 Location: Vancouver, Canada
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-First
🚀 Job Overview
Key aspects of this role include:
- Driving acquisition, conversion, and experimentation across all major digital channels
- Managing performance marketing campaigns across Google, Meta, LinkedIn, and other platforms
- Optimizing landing pages and implementing A/B tests to improve conversion rates
- Collaborating with the SVP of Marketing and executive team to scale campaigns and launch new initiatives
- Operating across a broad range of marketing initiatives with strong analytical rigor and creative problem-solving instincts
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in performance marketing and a proven ability to manage significant budgets. The ideal candidate will have experience working in a startup or high-growth company environment and be comfortable operating in ambiguity and rapid iteration.
📋 Key Responsibilities
✅ Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
✅ Research keywords, create campaigns, manage bidding strategies, and test creatives
✅ Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
✅ Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigor
✅ Build, test, and optimize landing pages (Framer experience strongly preferred)
✅ Implement A/B tests and multivariate tests to improve conversion rates
✅ Track behavioral data using tools like Hotjar, GA4, Posthog, or similar
✅ Work closely with the SVP of Marketing on new go-to-market strategies
✅ Ideate and execute scrappy growth experiments
✅ Own and drive special projects across lifecycle, funnel optimization, or community
✅ Support hiring and onboarding of new marketing team members
✅ Fill operational gaps across SEO, lifecycle, or comms as needed
✅ Build repeatable systems and documentation to enable scale
✅ Assist with influencer outreach, co-marketing, and affiliate testing
✅ Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
✅ Help shape the narrative across touchpoints, working closely with product and content
ASSUMPTION: This role requires a high level of autonomy and the ability to prioritize outcomes over activity. The ideal candidate will be a self-starter who thrives in ambiguity and is comfortable working across time zones and jumping into different projects as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
Required Skills:
- Deep understanding of marketing fundamentals, analytics, and experimentation
- Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
- Strong copy instincts and design taste; capable of producing assets or guiding freelancers.
- Experience with marketing automation tools like Zapier, n8n, Make, etc.
- Experience using AI tools such as ChatGPT, Claude, etc.
Preferred Skills:
- Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar)
- Experience with influencer outreach/campaigns
- Familiarity with short-form video formats, motion graphics tools, or Canva/Figma
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with AI tools and be comfortable using them to drive marketing efforts.
💰 Compensation & Benefits
Salary Range: $100,000 - $160,000 a year
Benefits:
- Competitive compensation
- Equity grant
- Large pool of resources and team members to leverage
- Health insurance
- High level of autonomy / control over activities
- Fast track to leadership
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Growth Manager role in Canada. However, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 1,001-5,000 employees
Founded: 2018
Company Description:
- Wing provides small businesses, startups, execs, and enterprises with the top 1% of remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
- The company aims to be an incredible yet super affordable team member to whom you can delegate excess work while you do the important things to grow your business.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant is a well-established company in the remote assistance industry, with a strong focus on providing high-quality talent to small businesses and startups. The company's large employee base and extensive list of specialties indicate a broad range of expertise and capabilities.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the SVP of Marketing and works closely with the executive team.
Work Arrangement: Remote-First (open to applicants from across Canada)
Growth Opportunities:
- Fast track to leadership within the marketing department
- Potential to expand the role's scope as the team grows
- Opportunity to work on a broad range of marketing initiatives and gain diverse experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and leadership as the team expands.
🌍 Location & Work Environment
Office Type: Remote-First
Office Location(s): Vancouver, Canada
Geographic Context:
- Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and vibrant cultural scene.
- The city is home to a diverse range of industries, including technology, film, and tourism.
- Vancouver has a strong job market and is an attractive location for remote workers.
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: While this role is remote-first, the ideal candidate will be comfortable working in a remote environment and be able to manage their time effectively to meet the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the executive team
Key Assessment Areas:
- Marketing expertise and experience
- Analytical skills and data-driven decision-making
- Creativity and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with AI tools and how you've used them to drive marketing efforts
- Showcase your ability to work independently and manage your time effectively in a remote environment
ATS Keywords: Performance Marketing, Landing Pages, CRO, Strategy, Execution, Marketing Ops, Creatives, Copy, Cross-Channel Growth, Analytics, Experimentation, Google Ads, Meta Ads, LinkedIn Ads, GA4, Framer
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on highlighting their relevant marketing experience and skills in their application materials.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads Manager
- GA4
- Framer
- Hotjar
- Posthog
- Zapier
- n8n
- Make
- Customer.io
- Klaviyo
- Mailchimp
- ChatGPT
- Claude
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Incredible: We strive to provide the best possible service to our clients
- Yet Super Affordable: We believe in offering high-quality services at competitive prices
- Team Member: We consider our clients to be part of our team and work closely with them to achieve their goals
Work Style:
- Remote-First: The company prioritizes remote work and offers flexibility to employees
- Fast-Paced: The company operates in a fast-paced environment and expects employees to be able to keep up with the demands of the role
- Collaborative: The company values collaboration and expects employees to work well with others
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively in a remote environment?
- Are you comfortable working in a fast-paced environment and able to keep up with the demands of the role?
- Do you have strong communication and collaboration skills and are able to work well with others?
ASSUMPTION: Wing Assistant values employees who are able to work independently and manage their time effectively in a remote environment. The company also prioritizes collaboration and expects employees to be able to work well with others.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and engagement
- Keeping up with the fast-paced nature of the digital marketing landscape and adapting to changes quickly
- Balancing multiple priorities and projects simultaneously
- Working across time zones and coordinating with team members in different locations
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that the ideal candidate will be able to navigate effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Marketing Manager role, but with a stronger focus on performance marketing and a broader range of marketing initiatives
- Unlike some marketing roles, this position requires a strong analytical mindset and a data-driven approach to decision-making
- Career progression in this role may lead to a leadership position within the marketing department
ASSUMPTION: This role is unique in its focus on performance marketing and the breadth of marketing initiatives it encompasses. However, it shares similarities with other senior-level marketing roles and offers similar career progression opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Optimizing landing pages and A/B testing to improve conversion rates
- Managing influencer outreach campaigns to increase brand awareness
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and how does it support employees working remotely?
- What are the key challenges facing the company and how does this role contribute to addressing them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team they will be working with. They also provide an opportunity for the candidate to demonstrate their interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching the company and practicing common marketing interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
