Senior Growth Manager

📌 Core Information

🔹 Job Title: Senior Growth Manager

🔹 Company: Wing Assistant

🔹 Location: Oxford, England, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote-First

🚀 Job Overview

Key aspects of this role include:

• Driving acquisition, conversion, and experimentation across major digital channels
• Managing and optimizing performance marketing campaigns
• Building, testing, and optimizing landing pages
• Executing growth strategies and special projects
• Collaborating with cross-functional teams to shape the narrative across touchpoints

ASSUMPTION: This role requires a strong bias towards performance marketing and B2B, with a proven ability to manage significant budgets across various platforms.

📋 Key Responsibilities

✅ Performance Marketing: Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms. Research keywords, create campaigns, manage bidding strategies, test creatives, and analyze ad performance.

✅ Landing Pages & CRO: Build, test, and optimize landing pages using Framer. Implement A/B tests and multivariate tests to improve conversion rates. Track behavioral data using tools like Hotjar, GA4, Posthog, or similar.

✅ Strategy & Execution: Work closely with the SVP of Marketing on new go-to-market strategies. Ideate and execute scrappy growth experiments. Own and drive special projects across lifecycle, funnel optimization, or community. Take on tasks as needed to move projects forward.

✅ Generalist Marketing Ops: Support hiring and onboarding of new marketing team members. Fill operational gaps across SEO, lifecycle, or comms as needed. Build repeatable systems and documentation to enable scale.

✅ Creatives & Copy: Ideally, you’re capable of producing and testing basic creatives. Strong written English and copy instincts - can iterate on landing pages and ad copy. Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma.

✅ Cross-Channel Growth: Assist with influencer outreach, co-marketing, and affiliate testing. Manage email flows or lifecycle campaigns across onboarding, retention, and upsell. Help shape the narrative across touchpoints, working closely with product and content. Ideally, you have some experience with thought leadership content.

ASSUMPTION: This role requires a high level of autonomy and the ability to operate across a broad range of marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B. Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc. Experience building or optimizing landing pages with CRO best practices. Experience using AI tools such as ChatGPT, Claude, etc.

Required Skills:

• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers.
• Experience with marketing automation tools like Zapier, n8n, Make, etc.

Preferred Skills:

• Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar), influencer outreach/campaigns

ASSUMPTION: Familiarity with SaaS marketing and AI products is highly desirable but not required.

💰 Compensation & Benefits

Salary Range: £60,000 - £90,000 per year. This range is based on industry standards for a Senior Growth Manager role in the United Kingdom, considering the required experience level and the company's size.

Benefits:

• Competitive compensation
• Equity grant
• Large pool of resources and team members to leverage
• Health insurance
• High level of autonomy / control over activities
• Fast track to leadership

Working Hours: Full-time (40 hours per week). This role is remote-first, with the flexibility to work across different time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, providing remote talent to small businesses, startups, execs, and enterprises for various tasks such as social media management, executive assistance, data entry, sales calling, and more.

Company Size: Wing Assistant has 1,001-5,000 employees, offering a large pool of resources and team members to leverage.

Founded: Wing Assistant was founded in 2018 and is headquartered in Berkeley, California, with offices in Oxford, England.

Company Description:

• Wing provides top-tier remote talent to take over recurring work, allowing businesses to delegate excess work while focusing on growth.
• The company specializes in various services, including social media management, executive assistance, data entry, sales calling, CRM management, and more.
• Wing is an affordable solution for businesses looking to outsource specific tasks, enabling them to scale their operations efficiently.

Company Specialties:

• Internet
• Personal Assistance
• Virtual Assistance
• Data Entry
• Spreadsheet Management
• Outbound Communication
• Inbound Communication
• Planning
• CRM Management
• Concierge Services
• Calendaring
• Scheduling
• File Management
• Purchases
• CRM
• Employee Onboarding
• Sales Calling
• SDRs
• Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant's large employee base and diverse range of services provide ample opportunities for collaboration and growth within the company.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing and growth strategies.

Reporting Structure: The Senior Growth Manager will report directly to the SVP of Marketing and work closely with the executive team to drive acquisition, conversion, and experimentation across major digital channels.

Work Arrangement: This is a remote-first role, with the flexibility to work across different time zones. The role requires a high level of autonomy and the ability to operate across a broad range of marketing initiatives.

Growth Opportunities:

• As a senior-level role, this position offers a fast track to leadership within the marketing department.
• The company's large employee base and diverse range of services provide ample opportunities for collaboration and growth within the company.
• The role's focus on experimentation and growth strategies allows for continuous learning and professional development.

ASSUMPTION: The Senior Growth Manager will have ample opportunities to grow within the company, given its large employee base and diverse range of services.

🌍 Location & Work Environment

Office Type: Remote-First

Office Location(s): Oxford, England

Geographic Context:

• The role is based in Oxford, England, a city known for its rich history, vibrant culture, and thriving tech industry.
• The city's central location in the United Kingdom makes it an ideal base for working with clients and teams across different time zones.
• Oxford offers a high quality of life, with excellent education, healthcare, and recreational facilities.

Work Schedule: Full-time (40 hours per week), with the flexibility to work across different time zones.

ASSUMPTION: The remote-first work arrangement allows for a flexible work-life balance, enabling employees to work from anywhere in the United Kingdom.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the SVP of Marketing and other team members

Key Assessment Areas:

• Marketing expertise and experience
• Analytical and problem-solving skills
• Creativity and innovation
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Wing Assistant's services and how your skills align with the company's mission.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and communication skills.

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, LinkedIn Ads, Landing Pages, CRO, Growth Strategies, Experimentation, Marketing Automation, Email Marketing, Influencer Outreach, SaaS Marketing, AI Tools, Team Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, analytical skills, creativity, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• LinkedIn Ads Manager
• GA4
• Framer
• Hotjar
• Posthog
• Zapier, n8n, Make (or similar marketing automation tools)
• Customer.io, Klaviyo, Mailchimp (or similar email marketing tools)
• AI tools such as ChatGPT, Claude, etc.

ASSUMPTION: The Senior Growth Manager should be proficient in using the listed tools and technologies to effectively manage and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and adaptable
• Collaborative and supportive
• Data-driven and analytical
• Transparent and communicative

Work Style:

• Self-starter with a high level of autonomy
• Collaborative and low-ego team player
• Operates with urgency and prioritizes outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Self-Assessment Questions:

• Do you have a strong bias towards performance marketing and B2B, with a proven ability to manage significant budgets across various platforms?
• Are you comfortable working remotely and collaborating with teams across different time zones?
• Do you have a creative problem-solving mindset and the ability to operate across a broad range of marketing initiatives?

ASSUMPTION: Candidates who align with Wing Assistant's company values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to operate across a broad range of marketing initiatives, which may be challenging for candidates with less experience in digital marketing.
• The remote-first work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
• The role's focus on experimentation and growth strategies may involve working on projects with tight deadlines and high stakes, which can be stressful and demanding.
• The company's large employee base and diverse range of services may present opportunities for collaboration and growth, but also competition for resources and attention.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on performance marketing, experimentation, and growth strategies across a broad range of marketing initiatives.
• Wing Assistant's large employee base and diverse range of services provide ample opportunities for collaboration and growth within the company, which may not be available in smaller organizations.
• Career progression in this role may involve moving into a leadership position within the marketing department or exploring opportunities in other areas of the business, such as product management or business development.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to drive user acquisition and conversion for a new product launch
• Optimizing landing pages and A/B testing creatives to improve conversion rates for a high-traffic website
• Managing and growing a high-performing team of marketing specialists, responsible for driving growth across multiple channels

ASSUMPTION: These sample projects demonstrate the breadth and depth of the responsibilities required for this role, highlighting the need for a strong marketing background and a creative problem-solving mindset.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wing Assistant support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a remote-first environment, and how does the company address them?
• How does Wing Assistant measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's culture, and the team's priorities, enabling them to make a more informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Wing Assistant's services and how your skills align with the company's mission.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and communication skills.
• If selected for an interview, be prepared to discuss your approach to performance marketing, landing page optimization, and growth strategies.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.