W

Senior Growth Manager

Wing Assistant
Full-time
On-site
London, England, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Growth Manager

πŸ”Ή Company: Wing Assistant

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 29, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Remote-First (UK-based)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving acquisition, conversion, and experimentation across digital channels
  • Managing and optimizing campaigns across major platforms
  • Collaborating with the SVP of Marketing to scale campaigns and launch new initiatives
  • Operating as a full-stack marketing generalist with a strong performance marketing bias
  • Working across a broad range of marketing initiatives and filling key gaps while the team scales

ASSUMPTION: This role requires a self-starter with strong analytical skills, creative problem-solving instincts, and the ability to operate effectively in a fast-paced, ambiguous environment.

πŸ“‹ Key Responsibilities

βœ… Performance Marketing: Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms. Research keywords, create campaigns, manage bidding strategies, test creatives, and analyze ad performance with strong analytical rigor.

βœ… Landing Pages & CRO: Build, test, and optimize landing pages using Framer. Implement A/B tests and multivariate tests to improve conversion rates and track behavioral data using tools like Hotjar, GA4, Posthog, or similar.

βœ… Strategy & Execution: Work closely with the SVP of Marketing on new go-to-market strategies, ideate and execute scrappy growth experiments, own and drive special projects, and take on tasks as needed to move projects forward.

βœ… Generalist Marketing Ops: Support hiring and onboarding of new marketing team members, fill operational gaps across SEO, lifecycle, or comms as needed, and build repeatable systems and documentation to enable scale.

βœ… Creatives & Copy: Produce and test basic creatives, iterate on landing pages and ad copy, and have familiarity with short-form video formats, motion graphics tools, or Canva/Figma (bonus).

βœ… Cross-Channel Growth: Assist with influencer outreach, co-marketing, and affiliate testing, manage email flows or lifecycle campaigns, help shape the narrative across touchpoints, and have experience with thought leadership content (ideally).

ASSUMPTION: This role requires a strong understanding of marketing fundamentals, analytics, and experimentation, with a focus on performance marketing and B2B.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B. Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc. Experience building or optimizing landing pages with CRO best practices. Experience using AI tools such as ChatGPT, Claude, etc. Ideally, experience working on marketing for SaaS tools and/or AI products.

Required Skills:

  • Deep understanding of marketing fundamentals, analytics, and experimentation
  • Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
  • Strong copy instincts and design taste; capable of producing assets or guiding freelancers
  • Experience with marketing automation tools like Zapier, n8n, Make, etc.

Preferred Skills:

  • Experience with email marketing (Customer.io, Klaviyo, Mailchimp, or similar), influencer outreach/campaigns
  • Familiarity with short-form video formats, motion graphics tools, or Canva/Figma
  • Experience working in a startup or high-growth company environment

ASSUMPTION: Candidates with experience in AI and a strong understanding of AI tools will have a significant advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£90,000 per year. This range is based on industry standards for Senior Growth Manager roles in London, considering the experience level and the company's size.

Benefits:

  • Competitive compensation
  • Equity grant
  • Large pool of resources and team members to leverage
  • Health insurance
  • High level of autonomy / control over activities
  • Fast track to leadership

Working Hours: Full-time (40 hours per week) with a flexible schedule and the ability to work across time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wing Assistant operates in the Internet Marketplace Platforms industry, focusing on providing remote talent to small businesses, startups, execs, and enterprises for various tasks such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.

Company Size: Wing Assistant has 1,001-5,000 employees, making it a mid-sized company with a large pool of resources and team members to leverage.

Founded: Wing Assistant was founded in 2018 and is headquartered in Berkeley, California, USA.

Company Description:

  • Wing provides top-tier remote talent to take over recurring work, allowing businesses to delegate excess work while focusing on growth
  • The company offers services such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, and more
  • Wing aims to be an affordable yet high-quality solution for businesses looking to outsource specific tasks

Company Specialties:

  • Internet
  • Personal Assistance
  • Virtual Assistance
  • Data Entry
  • Spreadsheet Management
  • Outbound Communication
  • Inbound Communication
  • Planning
  • CRM Management
  • Concierge Services
  • Calendaring
  • Scheduling
  • File Management
  • Purchases
  • CRM
  • Employee Onboarding
  • Sales Calling
  • SDRs
  • Social Media Management

Company Website: wingassistant.com

ASSUMPTION: Wing Assistant's focus on providing remote talent makes it an attractive option for businesses looking to outsource specific tasks, allowing them to focus on core competencies and growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong understanding of marketing fundamentals, analytics, and experimentation, with a focus on performance marketing and B2B.

Reporting Structure: The Senior Growth Manager will report directly to the SVP of Marketing and work closely with the executive team to scale campaigns, launch new initiatives, and fill key gaps while the team scales.

Work Arrangement: This is a remote-first role, welcoming applicants from across the United Kingdom. The role requires the ability to work across time zones and jump into different projects as needed.

Growth Opportunities:

  • Fast track to leadership within the marketing team
  • Potential to expand the role's scope as the team and company grow
  • Opportunity to work on cutting-edge AI and SaaS products

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance within the marketing team as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from Wing Assistant's office in Berkeley, California, USA, or other locations as needed.

Office Location(s): 2150 Shattuck Ave, Berkeley, California 94704, US

Geographic Context:

  • London, United Kingdom - The role is based in London, with a large talent pool and a vibrant business ecosystem
  • United Kingdom - The role is open to applicants from across the United Kingdom, allowing for a diverse candidate pool
  • Remote Work - The role is remote-first, offering flexibility and the ability to work from various locations

Work Schedule: Full-time (40 hours per week) with a flexible schedule and the ability to work across time zones.

ASSUMPTION: The remote-first nature of this role allows for a better work-life balance and the ability to attract a diverse range of candidates from across the United Kingdom.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Take-home assignment or case study
  • Final interview with the SVP of Marketing and other team members

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Analytical skills and data-driven decision-making
  • Creativity and problem-solving abilities
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
  • Demonstrate your understanding of AI tools and their application in marketing campaigns
  • Showcase your ability to work effectively in a remote, fast-paced environment

ATS Keywords: Performance Marketing, Digital Marketing, CRO, Analytics, Google Ads, Meta Ads, LinkedIn Ads, GA4, Framer, AI Tools, Marketing Automation, Email Marketing, Influencer Outreach, Cross-Channel Growth, Experimentation, Creative Problem-Solving

ASSUMPTION: Wing Assistant's application process is designed to assess candidates' marketing expertise, analytical skills, creativity, and communication abilities, with a focus on performance marketing and B2B experience.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads
  • LinkedIn Ads Manager
  • GA4
  • Framer
  • AI Tools (ChatGPT, Claude, etc.)
  • Marketing Automation Tools (Zapier, n8n, Make, etc.)
  • Email Marketing Platforms (Customer.io, Klaviyo, Mailchimp, etc.)
  • Influencer Outreach Platforms (Grammarly, BuzzStream, etc.)
  • Project Management Tools (Asana, Trello, etc.)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage and optimize campaigns, build and test landing pages, and analyze performance data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Continuously learning

Work Style:

  • Remote-friendly and flexible
  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Continuously learning and improving

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working remotely and collaborating with a distributed team?
  • Do you have a strong data-driven mindset and enjoy analyzing performance data?
  • Are you continuously learning and seeking new challenges?

ASSUMPTION: Wing Assistant values candidates who are customer-centric, innovative, collaborative, data-driven, and continuously learning, with a strong fit for their remote-friendly and fast-paced work environment.

⚠️ Potential Challenges

  • Managing a significant budget across multiple platforms requires strong analytical skills and strategic thinking
  • Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
  • Collaborating with a distributed team may require additional effort to build and maintain strong working relationships
  • Continuously learning and adapting to new tools and technologies may be challenging for candidates who prefer a more stable or consistent work environment

ASSUMPTION: The Senior Growth Manager role at Wing Assistant presents unique challenges that require strong analytical skills, strategic thinking, adaptability, and effective collaboration with a distributed team.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this role requires a strong focus on performance marketing and B2B, with a broad range of marketing initiatives and a high degree of autonomy
  • Compared to other growth-focused roles, this role offers a unique opportunity to work on cutting-edge AI and SaaS products, with a strong emphasis on experimentation and continuous learning
  • Career progression in this role may be faster than in traditional marketing roles, with the potential to take on more responsibilities and advance within the marketing team as the company grows

ASSUMPTION: This role is unique in its focus on performance marketing and B2B, with a broad range of marketing initiatives and a high degree of autonomy, offering a fast track to leadership and the opportunity to work on cutting-edge AI and SaaS products.

πŸ“ Sample Projects

  • Developing and executing a comprehensive performance marketing strategy for a new AI product launch
  • Optimizing landing pages and conversion rates for a high-traffic SaaS website using Framer and A/B testing
  • Managing and scaling influencer outreach campaigns to drive brand awareness and user acquisition for a virtual assistance platform

ASSUMPTION: These sample projects illustrate the breadth of marketing initiatives and the high degree of autonomy required for the Senior Growth Manager role at Wing Assistant.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does Wing Assistant support the growth and development of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Wing Assistant approach experimentation and continuous learning in its marketing efforts?
  • What are the key challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These key questions are designed to assess the fit between the candidate's skills, experience, and career goals with the role's requirements and the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
  • Prepare a portfolio or examples showcasing your ability to manage and optimize campaigns, build and test landing pages, and analyze performance data
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.