Senior Growth Manager (Product Acquisitions)

📌 Core Information

🔹 Job Title: Senior Growth Manager (Product Acquisitions)

🔹 Company: Guardian Careers

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Book and Periodical Publishing

🔹 Date Posted: 2025-06-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition across Guardian apps and premium products through effective campaign and channel management.
• Leading strategic planning and execution of acquisition marketing initiatives across owned digital channels.
• Collaborating with cross-functional teams to ensure acquisition activity is data-driven, well-integrated, and continuously optimized for performance.
• Developing and implementing product launches, promotional offers, and new feature rollouts across owned marketing channels.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a solid understanding of conversion rate optimization, CRM, app store distribution, and paid media integration.

📋 Key Responsibilities

✅ Own the development of quarterly and annual acquisition plans, ensuring alignment with business objectives, product priorities, and customer needs.

✅ Lead the end-to-end delivery of product launches, promotional offers, and new feature rollouts across our owned marketing channels.

✅ Work closely with Paid Marketing, CRM, Commercial, and Product & Engineering teams to ensure our acquisition activity is data-driven, well-integrated, and continuously optimized for performance.

ASSUMPTION: This role involves working with multiple teams and requires excellent communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience leading strategic planning and delivery of acquisition marketing activity, particularly across owned digital channels.

Required Skills:

• Strong project management skills and experience collaborating across teams in a fast-paced environment.
• Solid understanding of conversion rate optimization, CRM, app store distribution, and paid media integration.
• Analytical capabilities with the ability to interpret data and apply insights to performance optimization and strategic direction.
• Excellent communication and stakeholder management skills.
• A test-and-learn mindset, with creativity in shaping impactful customer acquisition journeys.

Preferred Skills:

• Experience working in a media or publishing environment.
• Familiarity with the Guardian's products and audience.

ASSUMPTION: Candidates with experience in media or publishing and familiarity with the Guardian's products and audience may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Senior Growth Manager role in London)

Benefits:

• Annual Leave: 30 days per year (plus bank holidays) with the option to purchase an additional 5 days.
• Pension Scheme: Generous pension scheme with employer contributions of 8-12% (depending on age).
• Volunteering Days: 2 volunteering days annually.
• Payroll Giving: Option to participate in payroll giving.
• Private Healthcare: Private healthcare coverage.
• Life Cover: Life cover for employees.
• Income Protection: Income protection insurance.
• Eye Tests: Eye tests provided.
• Dental Insurance: Option to opt-in to dental insurance.
• Enhanced Maternity Leave: Enhanced maternity, paternity, adoption, and shared parental leave policies.
• IVF Policy: IVF policy available.
• Menopause Policy: Menopause policy in place.
• Baby Loss Policy: Baby loss policy available.
• Trans Equality Policy: Trans equality policy in place.
• Wellbeing Tools: Access to employee benefits platform and wellbeing tools.
• Yoga Classes: Free yoga and pilates classes available.
• Corporate Gym Membership: Corporate gym membership available.
• Cycle to Work Scheme: Cycle to work scheme available.
• Canteen: Canteen with views overlooking the Regents Canal, catering for breakfast, lunch, and dinner.

Working Hours: 37.5 hours per week, typically Monday to Friday, with flexibility to work from home occasionally.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Manager role in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing. The Guardian is a leading global news and media organization, renowned for its agenda-setting journalism and independent voice.

Company Size: 1,001-5,000 employees. The Guardian offers a challenging and exciting environment for career development, with a focus on training, growth, and fostering an inclusive culture.

Founded: 1821. The Guardian was founded as a weekly newspaper and has since grown into a global media organization with a presence in the UK, US, and Australia.

Company Description:

• The Guardian is committed to delivering fearless, investigative journalism and holding power to account.
• The Guardian offers a diverse and inclusive global organization that delivers news you can trust.
• The Guardian is a certified B Corp, demonstrating its commitment to social and environmental responsibility.

Company Specialties:

• Open Journalism: The Guardian is known for its open journalism approach, which encourages reader engagement and collaboration.
• Digital Innovation: The Guardian is at the forefront of digital innovation in the media industry.
• Branded Content: The Guardian offers branded content solutions to help businesses connect with audiences.
• Media Advertising and Publishing: The Guardian provides a range of advertising and publishing services to help businesses reach their target audiences.

Company Website: https://www.theguardian.com/uk

ASSUMPTION: The Guardian is a well-established and respected media organization with a strong commitment to independent journalism and social responsibility.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position, requiring significant experience and strategic thinking.

Reporting Structure: This role reports directly to the Head of Growth Marketing. The Senior Growth Manager will be responsible for leading a team of Growth Managers and working closely with cross-functional teams.

Work Arrangement: On-site, with occasional flexibility to work from home. This role requires regular on-site presence to collaborate with teams and maintain a strong connection to the company's culture and operations.

Growth Opportunities:

• Progression to a Head of Growth Marketing role, overseeing a larger team and broader scope of responsibilities.
• Expansion of responsibilities to include additional products or regions, as the company grows and evolves.
• Opportunities to develop skills in related areas, such as data analysis, product management, or team leadership.

ASSUMPTION: This role offers significant opportunities for career growth and development within the Guardian and the broader media industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee wellbeing and comfort.

Office Location(s): Kings Place, 90 York Way, London, N1 9GU, GB

Geographic Context:

• London is a vibrant, multicultural city with a rich history and diverse range of attractions.
• Kings Place is a modern, well-connected office location with easy access to public transportation and nearby amenities.
• The Guardian's offices are situated near the Regents Canal, offering a scenic and relaxing work environment.

Work Schedule: Monday to Friday, with occasional flexibility to work from home. The Guardian offers a flexible work environment, with a focus on results and employee wellbeing.

ASSUMPTION: The Guardian's offices provide a modern, collaborative, and comfortable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and fit with the company's culture.
• Final interview with the Head of Growth Marketing or another senior leader to discuss the role's fit within the broader organization and to make a final hiring decision.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Project management and organizational skills.
• Analytical capabilities and data-driven decision-making.
• Communication and stakeholder management skills.
• Cultural fit and alignment with the Guardian's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Guardian's products, audience, and mission in your application materials.
• Prepare for behavioral and situational interview questions that focus on your strategic thinking, project management, and problem-solving skills.

ATS Keywords: Acquisition Marketing, Campaign Management, Product Launches, Customer Acquisition, Strategic Planning, Data-Driven Decision Making, Cross-Functional Teams, Project Management, Stakeholder Management, Conversion Rate Optimization, CRM, App Store Distribution, Paid Media Integration

ASSUMPTION: The Guardian's interview process is designed to assess candidates' strategic thinking, project management, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• App Annie
• Mixpanel
• Asana
• Slack

ASSUMPTION: The Guardian uses a range of tools and technologies to support its digital marketing efforts, with a focus on data-driven decision-making and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Independence: The Guardian is committed to maintaining its independence and editorial integrity.
• Internationalism: The Guardian has a global perspective and is committed to covering international news and issues.
• Civility: The Guardian values respectful and civil discourse, both internally and externally.

Work Style:

• Collaborative: The Guardian values teamwork and collaboration, both within and across departments.
• Data-Driven: The Guardian uses data and analytics to inform decision-making and drive results.
• Adaptable: The Guardian is a dynamic and evolving organization, requiring employees to be adaptable and responsive to change.

Self-Assessment Questions:

• Do you share the Guardian's commitment to independent journalism and holding power to account?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
• Do you have a proven track record of success in acquisition marketing and campaign management, with a strategic mindset and a test-and-learn approach?

ASSUMPTION: The Guardian values independence, internationalism, and civility, with a strong commitment to maintaining its editorial integrity and global perspective. The Guardian's work style is collaborative, data-driven, and adaptable, requiring employees to be comfortable working in a dynamic and evolving environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong organizational and time management skills.
• Working with cross-functional teams and stakeholders, requiring excellent communication and collaboration skills.
• Keeping up with the latest trends and best practices in acquisition marketing and digital marketing, requiring a commitment to continuous learning and professional development.
• Balancing the need for data-driven decision-making with the need for creativity and innovation in acquisition marketing strategies.

ASSUMPTION: This role presents a range of challenges and opportunities, requiring strong organizational, communication, and collaboration skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to other Senior Growth Manager roles in media and publishing, but with a focus on the Guardian's unique products, audience, and mission.
• The Guardian's commitment to independent journalism and social responsibility sets it apart from other media organizations, offering a unique opportunity for candidates who share these values.
• This role offers significant opportunities for career growth and development within the Guardian and the broader media industry.

ASSUMPTION: This role is similar to other Senior Growth Manager roles in media and publishing, but with a unique focus on the Guardian's products, audience, and mission. The Guardian's commitment to independent journalism and social responsibility sets it apart from other media organizations, offering a unique opportunity for candidates who share these values.

📝 Sample Projects

• Developing and executing a quarterly acquisition plan to drive customer acquisition across Guardian apps and premium products, with a focus on strategic planning, data-driven decision-making, and cross-functional collaboration.
• Leading the end-to-end delivery of a product launch, promotional offer, or new feature rollout across owned marketing channels, with a focus on creativity, innovation, and optimization for performance.
• Conducting a comprehensive analysis of customer acquisition channels and performance, with a focus on identifying opportunities for optimization and improvement, and developing data-driven recommendations for strategic planning.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Growth Manager role at the Guardian, with a focus on driving customer acquisition, optimizing performance, and informing strategic planning.

❓ Key Questions to Ask During Interview

• Can you describe the Guardian's approach to open journalism and how this role contributes to that mission?
• How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days in the role?
• What are the key challenges facing the Guardian's growth and acquisition efforts, and how does this role address those challenges?
• How does the Guardian support the professional development and growth of its employees, particularly in the area of acquisition marketing and digital marketing?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These key questions are designed to assess the role's fit with the Guardian's mission, culture, and priorities, as well as the opportunities for professional development and growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on acquisition marketing, campaign management, and strategic planning.
• Prepare for behavioral and situational interview questions that focus on your strategic thinking, project management, and problem-solving skills.
• If selected for an interview, be prepared to discuss your approach to data-driven decision-making, cross-functional collaboration, and customer acquisition strategies.
• Follow up with the hiring manager, Alice, within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.