Senior Growth Marketeer

📌 Core Information

🔹 Job Title: Senior Growth Marketeer

🔹 Company: c/side

🔹 Location: Fully Remote (with at least 4 hours overlap with UK timezone)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving top-of-funnel growth for a B2B SaaS security startup
• Developing and optimizing multi-channel marketing campaigns
• Analyzing data and translating metrics into actionable insights
• Collaborating with cross-functional teams to launch self-serve onboarding flows

ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of B2B SaaS marketing. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Draft, implement, and improve top-of-funnel strategies to drive lead generation

✅ Build, optimize, and scale multi-channel marketing campaigns across various platforms

✅ Own reporting and analytics; develop dashboards, run A/B tests, and translate metrics into actionable insights

✅ Own the tech stack for GTM automation, creating systems that reduce inefficiencies and improve outcomes

✅ Design, run, and analyze iterative growth experiments across the entire funnel

✅ Automate lead scoring, account prioritization, and personalized outreach to maximize conversion rates

✅ Instrument and maintain analytics stack to provide a single source of truth on performance

✅ Partner with GTM and Product to launch self-serve onboarding flows and product-led virality loops

✅ Build automated lifecycle campaigns to convert free customers to paying, retained customers

✅ Craft technical, value-first narratives that resonate with security engineers and compliance leads

✅ Report weekly insights and learnings

✅ Evaluate and unlock new channels to achieve step-change growth

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be comfortable taking ownership of their domain and defining how the team grows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years driving growth for B2B SaaS (security or developer tooling preferred) with a clear track record of pipeline and revenue impact

Required Skills:

• Proven experience with tools like Clay, HubSpot, and email delivery
• Analytical mindset with strong data analysis skills
• Autonomous and self-driven with a bias toward action
• Excellent written and verbal communication skills
• Passion for web security and belief in c/side's mission

Preferred Skills:

• Experience with modern growth stack tools
• Ability to translate complex security concepts into crisp, compelling value propositions
• Fluency in multiple languages (especially Spanish, Polish, or other languages spoken in target markets)

ASSUMPTION: While a degree in marketing or a related field is preferred, c/side values real-world experience and results over formal education. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and market rates for B2B SaaS marketing roles in Europe)

Benefits:

• Generous work-from-home allowance
• Latest Macbook
• Stock options
• Market-rate salary
• Take what you need PTO
• Fully remote work with 4 hours overlap with UK working hours required

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results and output

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Europe. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Data Security Software Products

Company Size: 11-50 employees (small, agile team with a flat hierarchy)

Founded: 2024 (recently founded, early-stage startup)

Company Description:

• c/side is focused on solving web security, starting with browser-side injections
• Diverse team with a mix of highly capable subject matter experts
• Strong commitment to transparency, integrity, and building good products

Company Specialties:

• Client-side security
• PCI DSS
• Detecting 0-day attacks
• Cybersecurity
• Web supply chain security

Company Website: cside.dev

ASSUMPTION: c/side is a young, fast-growing startup with a strong focus on innovation and results. The company values diversity, inclusion, and equal opportunities.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience)

Reporting Structure: This role reports directly to the CEO or another senior leader within the company

Work Arrangement: Fully remote with at least 4 hours overlap with UK working hours

Growth Opportunities:

• As a small, fast-growing startup, c/side offers ample opportunities for career growth and development
• The team is invested in the long-term career development of its employees
• Candidates can expect to take on increasing responsibilities and leadership roles as the company grows

ASSUMPTION: This role offers significant growth potential as the company continues to expand and gain market share in the web security space.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (fully remote)

Geographic Context:

• c/side is a fully remote company with employees located around the world
• The ideal candidate will have at least 4 hours overlap with UK working hours
• Candidates should be comfortable working in a fully remote, asynchronous environment

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and output

ASSUMPTION: The fully remote work environment at c/side requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate marketing skills and strategic thinking
• Final interview with the CEO or another senior leader to discuss the role and answer any questions

Key Assessment Areas:

• Marketing skills and experience
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight specific examples of your marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of c/side's mission and how your skills and experience align with the company's goals
• Showcase your ability to work independently and drive results in a fast-paced, startup environment

ATS Keywords: B2B SaaS, Growth Marketing, SEO, Ads Performance, Analytics, A/B Testing, GTM Automation, Email Campaigns, Technical Writing, Web Security

ASSUMPTION: The application process at c/side is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. The company values candidates who are proactive, results-driven, and passionate about web security.

🛠️ Tools & Technologies

• HubSpot
• Clay
• Email delivery tools (e.g., Mailchimp, SendGrid)
• Analytics tools (e.g., GA4, PostHog, SemRush)
• Modern growth stack tools (e.g., Lattice, GrowSurf, Vidyard)

ASSUMPTION: The ideal candidate will have experience with modern growth stack tools and be comfortable learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency and integrity above all
• Do not ship half projects, do not sell snake oil, do not cut corners
• Put a dent in the universe by building good products

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Collaborative and communicative
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment with a high degree of autonomy?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong commitment to transparency, integrity, and building good products?

ASSUMPTION: c/side values candidates who are a strong cultural fit with the company's values and work style. The ideal candidate will be autonomous, data-driven, and passionate about web security.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment can be challenging and unpredictable
• The ideal candidate will be comfortable with ambiguity and able to adapt to changing priorities and requirements
• As a fully remote company, candidates should be comfortable working independently and managing their own time
• The role may require occasional travel for company offsites and conferences

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and career development that c/side offers.

📈 Similar Roles Comparison

• This role is unique to c/side and requires a strong focus on data-driven decision making and a deep understanding of B2B SaaS marketing
• Unlike other marketing roles, this position requires a high degree of autonomy and the ability to work independently
• Candidates with experience in similar roles at other startups or fast-growing B2B SaaS companies may find this role particularly appealing

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in B2B SaaS marketing to drive growth and make a significant impact in a fast-growing startup environment.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive lead generation for a new product launch
• Analyzing campaign performance data and optimizing campaigns to improve results
• Collaborating with cross-functional teams to launch self-serve onboarding flows and product-led virality loops
• Building automated lifecycle campaigns to convert free customers to paying, retained customers

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the ideal candidate will work on in this role. Specific projects may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into the overall marketing strategy?
• How does c/side support the professional development and career growth of its employees?
• What are the biggest challenges facing the company in the next 6-12 months, and how does this role help address them?
• How does c/side approach collaboration and communication in a fully remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the team they will be working with. Candidates are encouraged to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing achievements and how your skills and experience align with c/side's mission and goals
• Prepare examples of your marketing campaigns and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.