📌 Core Information
🔹 Job Title: Senior Growth Marketer
🔹 Company: Yelp, Inc
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving growth and positive contribution margin by acquiring new customers and maximizing yield and revenue from paid marketing channels.
- Managing large budgets (7 figure monthly budgets) across consumer acquisition efforts.
- Collaborating with cross-functional teams to conduct performance deep dives and inspire the next generation of portfolio management tools.
- Transforming thorough analysis into effective action to deliver practical solutions.
ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on driving growth and optimizing marketing campaigns.
📋 Key Responsibilities
✅ Transform analysis into effective actions to drive growth and optimize marketing campaigns.
✅ Manage day-to-day operations for marketing campaigns, including launching campaigns, optimizing bid strategies, ad copy, and landing pages.
✅ Analyze performance metrics from internal database tools, third-party systems, APIs, and data feeds to drive growth in profit.
✅ Create a roadmap for continual innovative testing to drive growth and ongoing optimization to achieve performance targets.
✅ Conduct tests on SEM best practices, such as portfolio expansions, traffic curation, and ad copy testing.
✅ Evaluate test results using Excel and Stat Sig calculators to determine if the results meet success criteria and are statistically significant.
✅ Collaborate with in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of portfolio management tools.
✅ Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
ASSUMPTION: This role requires a strong analytical background and the ability to turn trends into actionable insights and hypotheses.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field preferred (e.g., mathematics, statistics, computer science, etc.).
Experience: 6+ years of experience using Google Ads, Bing Ads, and/or Facebook/Meta with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.
Required Skills:
- Deep understanding of automated bidding strategies including tCPA & tROAS.
- Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
- Advanced proficiency with Excel (e.g., Power user leveraging Vlookups, pivot tables). Ability to use SQL is a big plus.
- Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
Preferred Skills:
- Experience with SEM best practices, such as portfolio expansions, traffic curation, and ad copy testing.
- Familiarity with in-house systems and third-party systems for performance analysis.
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving growth through data-driven strategies are ideal for this role.
💰 Compensation & Benefits
Salary Range: $106,000 - $198,000 annually. You may also be offered a bonus and benefits.
Benefits:
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is based on market research and internal equity. Actual salary offered may vary based on multiple factors, including an individual's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Yelp operates in the local search and online review industry, connecting consumers with local businesses and service professionals.
Company Size: Yelp has over 5,000 employees, making it a large company with a significant presence in the industry.
Founded: Yelp was founded in 2004 and has since grown to become a leading platform for local business reviews and recommendations.
Company Description:
- Yelp is a platform that connects people with great local businesses.
- The company offers a wide range of services, including online reviews, local business listings, and advertising solutions for businesses.
- Yelp has a strong focus on user experience and community engagement.
Company Specialties:
- Local search and online reviews
- Business listings and advertising
- Mobile app development and user experience
Company Website: www.yelp.com
ASSUMPTION: Yelp's large size and established presence in the industry offer applicants a stable and well-resourced work environment with ample opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and performance analysis.
Reporting Structure: The Senior Growth Marketer will report directly to the Performance Marketing Manager and collaborate with cross-functional teams, including analytics and technology teams.
Work Arrangement: This is a remote, full-time position based in the United States. The role requires flexibility and the ability to work independently, with a focus on results and performance.
Growth Opportunities:
- Advancement to a management or leadership role within the performance marketing team.
- Expansion into other areas of marketing or related fields, such as analytics or data science.
- Opportunities to work on high-impact projects and initiatives that drive significant business growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop expertise, advance their career, and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States (remote)
Geographic Context:
- The United States has a diverse range of local markets and consumer bases, offering a wide range of opportunities for growth and optimization.
- The remote work arrangement allows for flexibility and the ability to work from various locations within the United States.
- The United States has a well-established digital marketing ecosystem, with access to a wide range of tools, platforms, and resources.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely. The role requires a strong sense of self-motivation and time management skills.
ASSUMPTION: The remote work arrangement offers applicants the flexibility to balance work and personal responsibilities, while still maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and assess cultural fit.
- Technical interview with a manager or team member to evaluate analytical skills and marketing expertise.
- Final interview with the hiring manager or a panel of stakeholders to discuss the role in more detail and answer any questions.
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing expertise and industry knowledge
- Cultural fit and alignment with Yelp's values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and performance analysis.
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
- Prepare for the technical interview by brushing up on your Excel skills and reviewing recent SEM trends and best practices.
ATS Keywords: Digital Marketing, Performance Analysis, SEM, Google Ads, Bing Ads, Facebook Ads, Automated Bidding Strategies, Excel, SQL, Collaboration, Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills and marketing expertise. Applicants should be prepared to demonstrate their ability to drive growth and optimize marketing campaigns through data-driven strategies.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Facebook/Meta Ads
- Excel
- SQL
- Tableau
- In-house systems and third-party systems for performance analysis
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely available. Applicants should be comfortable using these tools and technologies, with a focus on advanced proficiency in Excel and familiarity with SQL.
👔 Cultural Fit Considerations
Company Values:
- Play Well With Others
- Authenticity
- Customer Obsessed
- Own It
- We Are Yelp
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible in a constantly changing search ecosystem
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy turning trends into actionable insights?
- Are you comfortable collaborating with cross-functional teams and building consensus around data-driven decisions?
- Do you have a strong sense of self-motivation and time management skills, with the ability to work independently in a remote environment?
ASSUMPTION: Yelp's company culture is collaborative, data-driven, and focused on delivering exceptional customer experiences. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a remote work setting.
⚠️ Potential Challenges
- The role requires a high degree of analytical skill and the ability to turn trends into actionable insights, which can be challenging and time-consuming.
- The role involves managing large budgets and driving growth, which can be stressful and demanding at times.
- The role requires a strong sense of self-motivation and time management skills, with the ability to work independently in a remote environment.
- The role may require occasional travel to attend team meetings or company events.
ASSUMPTION: The challenges associated with this role are primarily related to the high degree of analytical skill and independence required, as well as the need to manage large budgets and drive growth. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a remote work setting.
📈 Similar Roles Comparison
- This role is similar to other senior-level digital marketing roles, such as Senior SEM Manager or Senior Growth Marketing Manager, but with a stronger focus on performance analysis and data-driven decision-making.
- The role requires a high degree of expertise in digital marketing and performance analysis, with a focus on driving growth and optimizing marketing campaigns.
- The career path for this role may lead to advancement to a management or leadership role within the performance marketing team, or expansion into other areas of marketing or related fields, such as analytics or data science.
ASSUMPTION: This role is similar to other senior-level digital marketing roles, but with a unique focus on performance analysis and data-driven decision-making. Applicants should be comfortable working in a data-driven environment and have a strong background in digital marketing and performance analysis.
📝 Sample Projects
- Conducting a comprehensive analysis of SEM performance across multiple channels and regions to identify opportunities for growth and optimization.
- Developing and implementing a roadmap for continual innovative testing to drive growth and ongoing optimization of marketing campaigns.
- Collaborating with cross-functional teams to conduct performance deep dives and inspire the next generation of portfolio management tools.
ASSUMPTION: The sample projects for this role are designed to highlight the data-driven nature of the role and the focus on driving growth and optimizing marketing campaigns through performance analysis and innovative testing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader performance marketing organization?
- How does Yelp support the professional development and growth of its employees, particularly in the area of digital marketing and performance analysis?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Yelp measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the performance marketing team, and how can this role help to address them?
ASSUMPTION: The key questions to ask during the interview for this role should focus on the team structure, professional development opportunities, and the key priorities and challenges facing the performance marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role, with a focus on digital marketing and performance analysis.
- Prepare for the technical interview by brushing up on your Excel skills and reviewing recent SEM trends and best practices.
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your approach to data-driven decision-making and your ability to drive growth and optimize marketing campaigns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
