📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: onX
🔹 Location: Missoula, Montana, United States
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (with quarterly travel)
🚀 Job Overview
Key aspects of this role include:
- Leading user acquisition (UA) strategy and execution across assigned verticals
- Managing performance campaigns across mobile and web platforms
- Optimizing large-scale UA budgets to maximize CPA, efficiency, and LTV:CAC outcomes
- Collaborating cross-functionally with creative, finance, product marketing, vertical marketing, and engineering teams
- Exploring emerging channels and tactics to drive continuous growth and learning
ASSUMPTION: This role requires a strategic yet hands-on individual with a strong background in performance marketing, particularly in mobile app acquisition. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and have a proven track record of driving high-impact UA programs.
📋 Key Responsibilities
✅ Lead UA strategy and execution across assigned verticals, while flexibly supporting channel execution across other teams and business lines
✅ Manage multi-channel UA programs, with a primary emphasis on mobile app acquisition, applying deep knowledge of mobile measurement and platform-specific best practices
✅ Build and maintain campaign dashboards, reports, and insights using Excel, Looker Studio, Tableau, and other tools
✅ Apply a deep understanding of measurement methodologies, MMPs, SKAdNetwork (SKAN), and incrementality to improve optimization and attribution
✅ Partner closely with creative, finance, product marketing, vertical marketing, and engineering teams to align UA efforts with broader business and product strategies
✅ Work with creative teams to guide paid social and performance video strategy, and run structured A/B tests to iterate on messaging, targeting, and creative performance
✅ Explore emerging channels and tactics, and champion a testing mindset that prioritizes scalable growth and continuous learning
ASSUMPION: The successful candidate will have experience in user acquisition, performance marketing, or growth marketing, with a strong focus on mobile app acquisition. They should be comfortable working with data-driven insights to optimize campaigns and have a proven track record of driving results in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: A minimum of five (5) years of experience in user acquisition, performance marketing, or growth marketing
Required Skills:
- Expertise in both mobile app acquisition (e.g., SKAN, MMPs, install and post-install tracking) and web digital campaigns (e.g., paid search, paid social, retargeting)
- Strong analytical mindset with the ability to translate data into action
- Proven success managing multi-million dollar budgets across multiple channels and platforms
- Hands-on experience with SKAdNetwork, Conversion APIs, and web2app campaigns
- Deep understanding of LTV:CAC modeling, cohort analysis, and predictive LTV forecasting
- Excellent communication and project management skills, with a bias toward action and accountability
- Comfortable working in a fast-paced, highly cross-functional environment
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp
- Shared passion for and ability to demonstrate onX’s Company Values
- Permanent US work authorization
Preferred Skills:
- Experience in the outdoor, mapping, or subscription app space
- Previous experience managing UA across multiple verticals or business units
- Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each
ASSUMPTION: The ideal candidate will have a proven track record of driving results in user acquisition and growth marketing, with a strong focus on mobile app acquisition. They should be comfortable working in a dynamic, cross-functional environment and have a data-driven approach to optimizing campaigns.
💰 Compensation & Benefits
Salary Range: $106,000 to $125,000 per year
Benefits:
- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits including a no-monthly-cost medical plan
- Parental leave plan of 5 or 13 weeks fully paid
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
- Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Growth Marketing Manager role with a focus on mobile app acquisition. The benefits package is competitive and designed to support the well-being and work-life balance of onX employees.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on outdoor navigation and mapping
Company Size: onX is a mid-sized company with 201-500 employees, offering a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential
Founded: 2009, with headquarters in Missoula, MT
Company Description:
- onX is a pioneer in digital outdoor navigation, offering trusted tools, data, experience, and insight that enables customers to understand landscapes, explore with confidence, increase their odds of success, and better preserve the outdoor experience for all
- The company was founded by Eric Siegfried, who was inspired to create a tool that told hunters where they could go, where they were, and how to get back home after getting lost in fading light during a hunting trip
- onX is committed to preserving access to public lands and supports various initiatives to clean up trailheads, rebuild trails, and open access to public land
Company Specialties:
- Mobile Applications
- Mapping
- Geospatial
- Digital Navigation
- SaaS
- B2C
- and Software
Company Website: onXmaps.com
ASSUMPTION: onX is a well-established company in the outdoor navigation and mapping industry, with a strong commitment to preserving access to public lands and supporting various initiatives to improve the outdoor experience for all.
📊 Role Analysis
Career Level: Senior individual contributor role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Director of Growth Marketing and collaborates closely with various cross-functional teams, including creative, finance, product marketing, vertical marketing, and engineering
Work Arrangement: This role can be performed from an onX corporate office, Basecamp, or Connection Hub, with the expectation of quarterly travel for multiple days to a corporate office or other onX strategic location
Growth Opportunities:
- Potential for career progression into leadership roles within the Growth Marketing team or other departments
- Opportunities to expand skills and expertise in user acquisition, performance marketing, and growth marketing
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers a unique opportunity for a senior individual contributor to lead user acquisition strategy and execution, while also collaborating closely with various cross-functional teams to drive business growth and improve the outdoor navigation experience for customers.
🌍 Location & Work Environment
Office Type: onX offers a distributed workforce community across several US locations, with corporate offices in Missoula and Bozeman, MT, and Basecamps and Connection Hubs in various other cities
Office Location(s): 1925 Brooks St, Missoula, MT 59801, US; 107 E Oak St, Suite 2A, Bozeman, Montana 59715, US
Geographic Context:
- Missoula, MT: A vibrant city in western Montana, known for its outdoor recreation opportunities, arts, and culture
- Bozeman, MT: A growing city in southwestern Montana, offering a mix of urban amenities and outdoor recreation opportunities
Work Schedule: Full-time, with the expectation of quarterly travel for multiple days to a corporate office or other onX strategic location
ASSUMPTION: onX offers a flexible work environment, with the option to work from a corporate office, Basecamp, or Connection Hub. The ideal candidate will be comfortable working in a distributed team environment and have the ability to travel quarterly for multiple days to a corporate office or other onX strategic location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Director of Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and project management skills
- Experience with user acquisition, performance marketing, and growth marketing
- Familiarity with mobile app acquisition, SKAdNetwork, and other relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with user acquisition, performance marketing, and growth marketing, as well as your familiarity with mobile app acquisition and relevant tools and platforms
- Showcase your ability to think strategically and solve problems using data-driven insights
- Demonstrate your strong communication and project management skills
ATS Keywords: User Acquisition, Performance Marketing, Growth Marketing, Mobile App Acquisition, SKAdNetwork, MMPs, LTV:CAC, Cohort Analysis, Predictive LTV Forecasting, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, data-driven decision-making, communication, and project management skills, as well as their experience with user acquisition, performance marketing, and growth marketing. The ideal candidate will be able to demonstrate their ability to lead user acquisition strategy and execution, while also collaborating closely with various cross-functional teams to drive business growth.
🛠️ Tools & Technologies
- Excel, Looker Studio, Tableau
- Mobile measurement platforms (e.g., AppsFlyer, Adjust, Branch)
- SKAdNetwork (SKAN)
- Conversion APIs
- Web2app campaigns
- Paid search and social platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- DSPs (Demand-Side Platforms)
- CTV (Connected TV) platforms
ASSUMPTION: The ideal candidate will have experience working with the tools and technologies listed above, with a strong focus on mobile app acquisition and user acquisition strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Solve What Matters
- Expedition Together
- Discover New Paths
- Get After It
Work Style:
- Fast-paced, dynamic environment
- Highly cross-functional collaboration
- Data-driven decision-making
- Strategic yet hands-on approach
- Comfortable working in a distributed team environment
Self-Assessment Questions:
- How do you align with onX’s Company Values, and can you provide an example of a time when you demonstrated each value?
- How comfortable are you working in a fast-paced, highly cross-functional environment, and can you describe a time when you thrived in such an environment?
- How do you approach solving problems and making data-driven decisions, and can you share an example of a successful project where you applied these skills?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with onX’s Company Values and work style, with a proven track record of thriving in fast-paced, highly cross-functional environments and making data-driven decisions to drive results.
⚠️ Potential Challenges
- Managing large-scale UA budgets across multiple channels and platforms
- Optimizing campaigns to maximize CPA, efficiency, and LTV:CAC outcomes in a dynamic, competitive landscape
- Collaborating effectively with various cross-functional teams, including creative, finance, product marketing, vertical marketing, and engineering
- Staying up-to-date with industry trends and best practices in user acquisition, performance marketing, and growth marketing, particularly in the mobile app acquisition space
- Balancing strategic thinking and hands-on execution in a fast-paced, dynamic environment
ASSUMPTION: The ideal candidate will be able to navigate these potential challenges with a strategic yet hands-on approach, strong communication and project management skills, and a deep understanding of user acquisition, performance marketing, and growth marketing.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on leading user acquisition strategy and execution across assigned verticals, with a primary emphasis on mobile app acquisition
- Industry-specific context: The outdoor navigation and mapping industry is unique, with its own set of challenges and opportunities for growth and innovation
- Career path comparison: This role offers a unique opportunity for a senior individual contributor to lead user acquisition strategy and execution, with potential for growth and leadership opportunities within the Growth Marketing team or other departments
ASSUMPTION: The ideal candidate will have experience in user acquisition, performance marketing, and growth marketing, with a strong focus on mobile app acquisition and a proven track record of driving results in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for a new vertical, including channel selection, budget allocation, and creative optimization
- Conducting a competitive analysis of user acquisition channels and tactics in the outdoor navigation and mapping industry, and identifying opportunities for differentiation and growth
- Optimizing mobile app acquisition campaigns to improve CPA, efficiency, and LTV:CAC outcomes, while also maintaining or increasing user quality and retention
ASSUMPTION: The ideal candidate will have experience working on high-impact user acquisition projects, with a proven track record of driving results and improving campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the current user acquisition strategy for onX’s verticals, and how this role will contribute to its evolution?
- How does onX approach cross-functional collaboration, and how will this role work with other teams to drive business growth?
- What are the biggest challenges facing the Growth Marketing team, and how can this role help address them?
- How does onX support the professional development and growth of its employees, particularly in the Growth Marketing team?
- What are the key performance indicators (KPIs) used to measure the success of user acquisition campaigns at onX, and how will this role contribute to their optimization?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role, the team, and the company’s goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through onXmaps.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on user acquisition, performance marketing, and growth marketing
- Prepare for your interviews by brushing up on your knowledge of onX, its products, and its competitors in the outdoor navigation and mapping industry
- Be ready to discuss your experience with mobile app acquisition, SKAdNetwork, and other relevant tools and platforms
- Follow up with the hiring manager one week after your final interview, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
