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Senior Growth Marketing Manager

ResortPass
Full-time
On-site
New York, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Growth Marketing Manager

πŸ”Ή Company: ResortPass

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Internet Marketplace Platforms

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (New York, NY)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing user acquisition across digital channels to drive new users to ResortPass
  • Collaborating with cross-functional teams to create and optimize campaigns
  • Monitoring and optimizing performance metrics such as ROAS, CAC, and CPLV
  • Exploring new marketing channels to unlock growth opportunities

ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in performance marketing and a passion for driving growth in a dynamic startup environment.

πŸ“‹ Key Responsibilities

βœ… Support the performance marketing strategy by crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels

βœ… Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative

βœ… Fine-tune web conversion and funnel optimization to turn potential into patrons

βœ… Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives

βœ… Pioneer new channels that unlock growth and explore uncharted territories in the marketing landscape

βœ… Collaborate with the Biz Ops and Analytics team to translate data into actionable insights

βœ… Keep a vigilant eye on performance metrics to ensure campaigns hit KPIs (ROAS, CAC, CPLV, and more)

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of experience with ROAS/KPI-driven performance marketing, managing campaigns across TikTok, Meta, and other platforms

Required Skills:

  • Proven track record of managing campaigns across multiple channels
  • Strong understanding of full-funnel marketing and how paid and organic channels work together
  • Competence in digital tools and platforms that power performance marketing programs
  • Ability to set up conversion tracking across various channels and platforms
  • Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch)
  • Strong communication and collaboration skills

Preferred Skills:

  • Experience working in local marketplace environments
  • Affiliate program management experience

ASSUMPTION: Candidates should have a strong foundation in performance marketing and be comfortable working in a fast-paced, dynamic startup environment.

πŸ’° Compensation & Benefits

Salary Range: $110,000 - $130,000 per year, plus equity

Benefits:

  • Health, Dental & Vision insurance
  • Stock Option Plan
  • 401k plan
  • Unlimited Paid Time Off (PTO)
  • Paid parental leave
  • Annual ResortPass credit

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Internet Marketplace Platforms. ResortPass operates in the hospitality and leisure sector, connecting users with luxury hotel amenities for day access.

Company Size: 51-200 employees. As a mid-sized company, ResortPass offers a dynamic and collaborative work environment with ample opportunities for growth and impact.

Founded: 2016. ResortPass was founded with the mission to bring relaxation and luxury into everyday life by offering day access to leading hotel amenities.

Company Description:

  • ResortPass partners with over 2,000 leading hotels and resorts to provide day access to amenities such as pools, private beaches, spas, and fitness facilities
  • The company has connected over 5 million locals and visitors to resort amenities since its founding
  • ResortPass recently raised a $26M Series B funding round and is currently hiring

Company Specialties:

  • Luxury hotel partnerships
  • Day access to resort amenities
  • User acquisition and growth marketing

Company Website: www.resortpass.com

ASSUMPTION: ResortPass is a well-funded startup with a strong focus on growth and expansion in the luxury hospitality market.

πŸ“Š Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership role in driving user acquisition and growth for a dynamic startup.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Director of Performance Marketing.

Work Arrangement: On-site, with the expectation of working from the company's New York City headquarters.

Growth Opportunities:

  • As ResortPass continues to grow, there will be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities and advance their career within the company
  • The company's focus on innovation and exploration of new marketing channels presents opportunities for professional development and skill expansion

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Urban, located in New York City

Office Location(s): New York City, NY

Geographic Context:

  • New York City is a major hub for the hospitality and leisure industry, providing ample opportunities for partnerships and growth
  • The city's vibrant culture and diverse population offer a rich environment for marketing and user acquisition efforts
  • New York City is home to a thriving tech and startup scene, with numerous networking and professional development opportunities

Work Schedule: Full-time, with the expectation of working standard business hours (9:00 AM - 5:00 PM, Monday - Friday) with some flexibility for meetings and events.

ASSUMPTION: The urban work environment in New York City offers a dynamic and fast-paced setting for this role, with ample opportunities for networking and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the Director of Performance Marketing to discuss the role and company in more detail
  • Final interview with key stakeholders to evaluate fit and make a hiring decision

Key Assessment Areas:

  • Marketing expertise and experience with performance marketing campaigns
  • Data-driven decision making and analytical skills
  • Cultural fit and alignment with ResortPass' mission and values

Application Tips:

  • Highlight specific examples of successful performance marketing campaigns and the strategies behind them
  • Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
  • Prepare questions that demonstrate your understanding of the role and company, as well as your enthusiasm for the opportunity

ATS Keywords: Performance Marketing, User Acquisition, Campaign Management, Digital Marketing, Conversion Tracking, Data Analysis, Creative Process Management, Collaboration, KPI Management, Tech-Savvy, Affiliate Marketing, Local Marketplace Experience, Communication, Funnel Optimization, Influencer Collaborations, Branded Creative

ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their expertise and passion for performance marketing and user acquisition.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads (Facebook, Instagram)
  • TikTok Ads
  • AppsFlyer
  • Branch
  • Asana or similar project management tool
  • Google Analytics

ASSUMPTION: The Senior Growth Marketing Manager will be expected to be proficient in using various digital marketing tools and platforms to manage and optimize performance marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Growth mindset

Work Style:

  • Data-driven and analytical
  • Creative and strategic
  • Collaborative and team-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • Do I have a proven track record of driving growth through performance marketing campaigns?
  • Am I comfortable working in a fast-paced, dynamic startup environment?
  • Do I thrive in a collaborative, team-oriented work culture?
  • Am I passionate about the ResortPass mission to bring relaxation and luxury into everyday life?

ASSUMPTION: Candidates who are a strong cultural fit for ResortPass will be passionate about the company's mission, comfortable working in a dynamic startup environment, and eager to collaborate with cross-functional teams to drive growth.

⚠️ Potential Challenges

  • The fast-paced nature of the startup environment may require candidates to be adaptable and resilient in the face of changing priorities and tight deadlines
  • The competitive landscape of the luxury hospitality market may present challenges in driving user acquisition and growth
  • The need to manage and optimize campaigns across multiple channels may require strong organizational skills and attention to detail
  • The on-site work arrangement may require candidates to be comfortable commuting to and working from the company's New York City headquarters

ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities presented by working in a fast-paced, dynamic startup environment in the competitive luxury hospitality market.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing manager positions in its focus on performance marketing and user acquisition, as well as its on-site work arrangement in New York City
  • In the luxury hospitality market, ResortPass competes with established players such as Marriott, Hilton, and Hyatt, as well as other startups offering similar day access services
  • Career paths for successful Senior Growth Marketing Managers at ResortPass may include advancement to Director or Vice President of Marketing, or transition to other leadership roles within the company

ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing manager positions and understand the unique opportunities and challenges presented by working in the luxury hospitality market.

πŸ“ Sample Projects

  • Developing and executing a targeted TikTok campaign to drive user acquisition among young professionals in New York City
  • Optimizing landing page conversion rates through A/B testing and user experience improvements
  • Collaborating with the influencer marketing team to create and execute a branded content campaign featuring high-profile influencers in the luxury lifestyle space

ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience with performance marketing campaigns and their approach to driving user acquisition and growth.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the performance marketing landscape at ResortPass and the key challenges facing the team?
  • How does the Senior Growth Marketing Manager role fit into the overall marketing strategy and organization at ResortPass?
  • What are the most important priorities for the first 90 days in this role, and how will success be measured?
  • How does ResortPass support the professional development and growth of its marketing team members?
  • What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their understanding of the role and company, as well as their enthusiasm for the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for interviews by researching ResortPass and practicing your responses to common marketing and behavioral interview questions
  • Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.