📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: ResortPass
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Internet Marketplace Platforms
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Managing user acquisition across digital channels to drive new users to ResortPass
- Collaborating with cross-functional teams to create and optimize campaigns
- Monitoring and optimizing performance metrics such as ROAS, CAC, and CPLV
- Exploring new marketing channels to unlock growth opportunities
ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in performance marketing and a passion for driving growth in a dynamic startup environment.
📋 Key Responsibilities
✅ Support the performance marketing strategy by crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels
✅ Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative
✅ Fine-tune web conversion and funnel optimization to turn potential into patrons
✅ Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives
✅ Pioneer new channels that unlock growth and explore uncharted territories in the marketing landscape
✅ Collaborate with the Biz Ops and Analytics team to translate data into actionable insights
✅ Keep a vigilant eye on performance metrics to ensure campaigns hit KPIs (ROAS, CAC, CPLV, and more)
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience with ROAS/KPI-driven performance marketing, managing campaigns across TikTok, Meta, and other platforms
Required Skills:
- Proven track record of managing campaigns across multiple channels
- Strong understanding of full-funnel marketing and how paid and organic channels work together
- Competence in digital tools and platforms that power performance marketing programs
- Ability to set up conversion tracking across various channels and platforms
- Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch)
- Strong communication and collaboration skills
Preferred Skills:
- Experience working in local marketplace environments
- Affiliate program management experience
ASSUMPTION: Candidates should have a strong foundation in performance marketing and be comfortable working in a fast-paced, dynamic startup environment.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 per year, plus equity
Benefits:
- Health, Dental & Vision insurance
- Stock Option Plan
- 401k plan
- Unlimited Paid Time Off (PTO)
- Paid parental leave
- Annual ResortPass credit
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms. ResortPass operates in the hospitality and leisure sector, connecting users with luxury hotel amenities for day access.
Company Size: 51-200 employees. As a mid-sized company, ResortPass offers a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2016. ResortPass was founded with the mission to bring relaxation and luxury into everyday life by offering day access to leading hotel amenities.
Company Description:
- ResortPass partners with over 2,000 leading hotels and resorts to provide day access to amenities such as pools, private beaches, spas, and fitness facilities
- The company has connected over 5 million locals and visitors to resort amenities since its founding
- ResortPass recently raised a $26M Series B funding round and is currently hiring
Company Specialties:
- Luxury hotel partnerships
- Day access to resort amenities
- User acquisition and growth marketing
Company Website: www.resortpass.com
ASSUMPTION: ResortPass is a well-funded startup with a strong focus on growth and expansion in the luxury hospitality market.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership role in driving user acquisition and growth for a dynamic startup.
Reporting Structure: The Senior Growth Marketing Manager will report directly to the Director of Performance Marketing.
Work Arrangement: On-site, with the expectation of working from the company's New York City headquarters.
Growth Opportunities:
- As ResortPass continues to grow, there will be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities and advance their career within the company
- The company's focus on innovation and exploration of new marketing channels presents opportunities for professional development and skill expansion
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Urban, located in New York City
Office Location(s): New York City, NY
Geographic Context:
- New York City is a major hub for the hospitality and leisure industry, providing ample opportunities for partnerships and growth
- The city's vibrant culture and diverse population offer a rich environment for marketing and user acquisition efforts
- New York City is home to a thriving tech and startup scene, with numerous networking and professional development opportunities
Work Schedule: Full-time, with the expectation of working standard business hours (9:00 AM - 5:00 PM, Monday - Friday) with some flexibility for meetings and events.
ASSUMPTION: The urban work environment in New York City offers a dynamic and fast-paced setting for this role, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Director of Performance Marketing to discuss the role and company in more detail
- Final interview with key stakeholders to evaluate fit and make a hiring decision
Key Assessment Areas:
- Marketing expertise and experience with performance marketing campaigns
- Data-driven decision making and analytical skills
- Cultural fit and alignment with ResortPass' mission and values
Application Tips:
- Highlight specific examples of successful performance marketing campaigns and the strategies behind them
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare questions that demonstrate your understanding of the role and company, as well as your enthusiasm for the opportunity
ATS Keywords: Performance Marketing, User Acquisition, Campaign Management, Digital Marketing, Conversion Tracking, Data Analysis, Creative Process Management, Collaboration, KPI Management, Tech-Savvy, Affiliate Marketing, Local Marketplace Experience, Communication, Funnel Optimization, Influencer Collaborations, Branded Creative
ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their expertise and passion for performance marketing and user acquisition.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- TikTok Ads
- AppsFlyer
- Branch
- Asana or similar project management tool
- Google Analytics
ASSUMPTION: The Senior Growth Marketing Manager will be expected to be proficient in using various digital marketing tools and platforms to manage and optimize performance marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do I have a proven track record of driving growth through performance marketing campaigns?
- Am I comfortable working in a fast-paced, dynamic startup environment?
- Do I thrive in a collaborative, team-oriented work culture?
- Am I passionate about the ResortPass mission to bring relaxation and luxury into everyday life?
ASSUMPTION: Candidates who are a strong cultural fit for ResortPass will be passionate about the company's mission, comfortable working in a dynamic startup environment, and eager to collaborate with cross-functional teams to drive growth.
⚠️ Potential Challenges
- The fast-paced nature of the startup environment may require candidates to be adaptable and resilient in the face of changing priorities and tight deadlines
- The competitive landscape of the luxury hospitality market may present challenges in driving user acquisition and growth
- The need to manage and optimize campaigns across multiple channels may require strong organizational skills and attention to detail
- The on-site work arrangement may require candidates to be comfortable commuting to and working from the company's New York City headquarters
ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities presented by working in a fast-paced, dynamic startup environment in the competitive luxury hospitality market.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on performance marketing and user acquisition, as well as its on-site work arrangement in New York City
- In the luxury hospitality market, ResortPass competes with established players such as Marriott, Hilton, and Hyatt, as well as other startups offering similar day access services
- Career paths for successful Senior Growth Marketing Managers at ResortPass may include advancement to Director or Vice President of Marketing, or transition to other leadership roles within the company
ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing manager positions and understand the unique opportunities and challenges presented by working in the luxury hospitality market.
📝 Sample Projects
- Developing and executing a targeted TikTok campaign to drive user acquisition among young professionals in New York City
- Optimizing landing page conversion rates through A/B testing and user experience improvements
- Collaborating with the influencer marketing team to create and execute a branded content campaign featuring high-profile influencers in the luxury lifestyle space
ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience with performance marketing campaigns and their approach to driving user acquisition and growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the performance marketing landscape at ResortPass and the key challenges facing the team?
- How does the Senior Growth Marketing Manager role fit into the overall marketing strategy and organization at ResortPass?
- What are the most important priorities for the first 90 days in this role, and how will success be measured?
- How does ResortPass support the professional development and growth of its marketing team members?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their understanding of the role and company, as well as their enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching ResortPass and practicing your responses to common marketing and behavioral interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
