📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Linden Lab
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (In-office Tue-Thu, occasional additional days)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive performance marketing strategies
- Managing substantial marketing budgets across multiple platforms
- Collaborating with product teams to influence feature development
- Optimizing user acquisition, retention, and monetization
- Staying informed of emerging trends in virtual worlds and digital marketing
ASSUMPTION: This role requires a strategic mindset balanced with tactical execution capabilities, as well as strong analytical and communication skills.
📋 Key Responsibilities
✅ Oversee budget allocation, platform relationships, and campaign performance analysis to make data-driven optimization decisions
✅ Lead A/B testing initiatives to improve conversion and retention metrics
✅ Collaborate with the data team to develop sophisticated user journey tracking systems and complex attribution approaches
✅ Establish clear reporting frameworks and KPIs to communicate performance metrics and insights to executive stakeholders
✅ Stay informed of emerging trends in virtual worlds, metaverse developments, digital marketing innovation, and AI
ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in performance marketing roles with demonstrated success in complex product environments
Required Skills:
- Exceptional analytical abilities with advanced knowledge of attribution modeling, cohort analysis, and predictive analytics
- Proven track record of managing substantial marketing budgets across multiple platforms, especially Google Ads and Meta
- Strong technical understanding of marketing technology stacks, analytics platforms, and tracking implementation
- Experience with products that have extended customer lifecycles and delayed monetization patterns
- Experience with subscription-based products
- Excellent communication skills for translating complex data insights into actionable strategies for diverse stakeholders
- Proficiency with data visualization tools and the ability to build compelling performance narratives
- Deep understanding of digital advertising platforms including their strengths, limitations, and optimization levers
- Experience collaborating with product teams to influence feature development based on marketing insights
Preferred Skills:
- Familiarity with virtual worlds, gaming communities, or metaverse concepts
- Experience marketing to communities with strong established culture and preferences
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, these are inferred based on the skills and experiences mentioned as bonuses.
💰 Compensation & Benefits
Salary Range: $157,000 - $213,000 USD per year, with a midpoint of $185,000. New hires start between the minimum and midpoint of the applicable geo-defined range, with final base pay determined by several factors, including experience, skills, competencies, internal equity, and market data calibration.
Benefits:
- Comprehensive Medical
- Dental
- Vision
- 401(k)
- Equity Incentive Plan
Working Hours: Full-time, with a hybrid schedule requiring in-office presence from Tuesday to Thursday, and occasional additional days as needed.
ASSUMPTION: The salary range provided is specific to the San Francisco Bay Area and may vary for other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 201-500 employees. This size allows for a balance between the stability of an established company and the dynamic momentum of a startup.
Founded: 1999. Linden Lab has over 20 years of expertise in developing platforms that empower people to create, share, and benefit from virtual experiences.
Company Description:
- Linden Lab develops platforms that empower people to create, connect, and thrive through transformative virtual experiences.
- The company first launched Second Life, the groundbreaking virtual world enjoyed by millions around the globe, in 2003.
- In 2019, they unveiled Tilia, a registered money services business and fully licensed money transmitter that powers virtual economies.
Company Specialties:
- Virtual Reality and Virtual Worlds
Company Website: https://www.lindenlab.com/
ASSUMPTION: Linden Lab's focus on virtual worlds and metaverse developments makes it an exciting place for growth marketing professionals interested in cutting-edge technology.
📊 Role Analysis
Career Level: Senior level, with 7+ years of experience required.
Reporting Structure: This role reports directly to the General Manager.
Work Arrangement: Hybrid, with in-office presence required from Tuesday to Thursday, and occasional additional days as needed.
Growth Opportunities:
- Potential to influence the growth and success of Linden Lab's virtual worlds and platforms
- Opportunity to work closely with product teams and collaborate on feature development
- Chance to stay informed of emerging trends in virtual worlds and digital marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Linden Lab's products and services.
🌍 Location & Work Environment
Office Type: In-office, with a hybrid schedule requiring in-office presence from Tuesday to Thursday, and occasional additional days as needed.
Office Location(s): 945 Battery St, San Francisco, CA 94111, US
Geographic Context:
- San Francisco is a vibrant, diverse city known for its tech industry and cultural attractions
- The office is located in the Financial District, offering easy access to public transportation and nearby amenities
- The city's mild Mediterranean climate makes it an enjoyable place to live and work year-round
Work Schedule: Full-time, with a hybrid schedule requiring in-office presence from Tuesday to Thursday, and occasional additional days as needed.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Marketing strategy and execution
- Cultural fit and alignment with Linden Lab's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate a strong understanding of Linden Lab's products and the virtual worlds industry
- Prepare examples of data-driven marketing strategies and their outcomes
- Showcase your ability to work collaboratively with product teams
ATS Keywords: Performance Marketing, Growth Marketing, User Acquisition, Retention, Monetization, Google Ads, Meta, Attribution Modeling, Cohort Analysis, Predictive Analytics, Marketing Technology, Subscription Products, Virtual Worlds, Metaverse
ASSUMPTION: Linden Lab's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Ads
- Meta (formerly Facebook Ads)
- Data visualization tools (e.g., Tableau, Power BI)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Marketing technology stacks (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: We believe in the power of individuals to create, connect, and thrive through transformative virtual experiences.
- Innovation: We foster a culture of continuous progress and improvement.
- Community: We cultivate a strong sense of community and inclusion, ensuring that everyone feels valued and supported.
Work Style:
- Collaborative: We work closely with product teams to influence feature development based on marketing insights.
- Data-driven: We make decisions based on data and analytics, continuously testing and optimizing our strategies.
- Adaptable: We stay informed of emerging trends in virtual worlds and digital marketing, adjusting our approach as needed.
Self-Assessment Questions:
- Do you have a proven track record of managing substantial marketing budgets and driving results?
- Are you comfortable working in a hybrid environment, with a balance between in-office collaboration and remote flexibility?
- Do you thrive in a data-driven, test-and-learn culture, and enjoy collaborating with diverse stakeholders?
ASSUMPTION: Linden Lab's culture values empowerment, innovation, and community, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing a substantial marketing budget requires strong financial acumen and strategic planning
- Working in a hybrid environment may present challenges in maintaining productivity and work-life balance
- Collaborating with product teams may require navigating different priorities and perspectives
- Staying informed of emerging trends in virtual worlds and digital marketing can be time-consuming and challenging
ASSUMPTION: These challenges can be mitigated with strong communication, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of virtual worlds and metaverse developments
- Linden Lab's focus on empowering users to create and share virtual experiences sets it apart from other companies in the industry
- Career progression in this role may involve moving into leadership or management positions within Linden Lab's marketing organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on virtual worlds and empowering user experiences.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a new virtual world launch
- Optimizing user onboarding and first experience for an existing virtual world to improve retention and monetization
- Collaborating with the product team to influence feature development based on marketing insights and user feedback
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving user acquisition, retention, and monetization.
❓ Key Questions to Ask During Interview
- How does Linden Lab support the growth and success of its virtual worlds and platforms?
- What are the key priorities for this role in the first 90 days?
- How does Linden Lab foster a culture of collaboration and innovation, and what are some examples of this in action?
- What opportunities are there for growth and development within the marketing organization at Linden Lab?
- How does Linden Lab approach work-life balance in a hybrid work environment?
ASSUMPTION: These questions are designed to assess the company's commitment to growth, collaboration, and work-life balance, as well as the opportunities for professional development and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in performance marketing
- Prepare a cover letter that demonstrates your understanding of Linden Lab's products and the virtual worlds industry
- Prepare examples of data-driven marketing strategies and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
