Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Propel

🔹 Location: Brooklyn, NY & US Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling Propel's user acquisition program
• Defining strategy and driving growth through paid media and new channels
• Collaborating with cross-functional teams for cohesive messaging and performance optimization
• Managing and optimizing a large paid media budget
• Building and leading a high-performing creative engine

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth.

📋 Key Responsibilities

✅ Own the direction and performance of Propel’s acquisition program—defining strategy, setting channel mix, and driving growth while maintaining unit economics

✅ Translate strategy into executional excellence—partner with agencies to run high-performing campaigns across core channels, and test into new platforms to broaden reach and diversify paid mix

✅ Manage and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners

✅ Build a high-performing creative engine—developing testing frameworks and workflows that consistently deliver new creative winners

✅ Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance

✅ Advance our attribution and modeling capabilities—refine measurement approaches in partnership with data as we grow into offline and upper-funnel channels

✅ Collaborate with brand, lifecycle, and product teams to drive system-level growth—ensuring cohesive messaging, seamless user journeys, and compounding impact across the funnel

✅ Manage agencies and vendors with structure and accountability, and help shape the future structure of the growth function—including hiring, mentoring, and developing junior marketers down the line

ASSUMPTION: This role involves a high level of ownership and autonomy, requiring strong leadership, communication, and strategic planning skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-10 years of experience leading paid acquisition programs at consumer tech companies; mobile-first experience strongly preferred

Required Skills:

• Proven success managing $15M-$20M+ budgets across a diverse channel mix, with a track record of driving scale while improving CAC and payback
• Deep understanding of growth strategies and tactics across the acquisition stack
• Strong grasp of performance creative with a trained design eye for what wins and why
• Exceptional analytical thinker—adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
• Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
• Familiar with mobile attribution platforms and able to speak to the nuances of various attribution approaches
• Experience managing agencies and/or junior team members, with a clear coaching and accountability style
• Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute

Preferred Skills:

• Experience with mobile app marketing and user acquisition
• Familiarity with the social safety net and low-income consumer market
• Proficiency in SQL, Python, or other data analysis tools

ASSUMPTION: Candidates with experience in mobile app marketing and a strong understanding of the low-income consumer market may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $185,000 - $200,000 per year

Benefits:

• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on Propel's compensation bands and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Propel operates in the software development industry, focusing on building modern, respectful, and effective financial products and services for low-income Americans.

Company Size: Propel has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Propel was founded in 2014 and is headquartered in Brooklyn, New York.

Company Description:

• Propel is a technology company that strengthens the social safety net for people who receive government benefits.
• The free, modern Propel app is used by over 5 million Americans to manage their government benefits, save money, and get updates when their benefits change.
• Propel has partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Company Specialties:

• Social good
• Fintech
• Social enterprise
• Debit and financial services

Company Website: www.propel.app

ASSUMPTION: Propel's mission-driven focus and commitment to low-income consumers make it an attractive option for candidates seeking to make a social impact through their work.

📊 Role Analysis

Career Level: This role is at the senior level, offering opportunities for growth and leadership within the marketing department and the broader organization.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Head of Marketing and work closely with brand, lifecycle, product, and data teams.

Work Arrangement: This role offers remote work options, with the team meeting in-person for optional retreats several times per year.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or the broader organization
• Opportunities to shape the future structure of the growth function, including hiring and mentoring junior marketers
• Chance to make a significant impact on Propel's user acquisition strategy and drive business growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and make a significant impact on the organization.

🌍 Location & Work Environment

Office Type: Propel has a dog-friendly office in Downtown Brooklyn, with remote work options available.

Office Location(s): 235 Duffield Street, Suite 1700, Brooklyn, New York 11201, US

Geographic Context:

• Brooklyn, New York, is a vibrant, multicultural neighborhood with a strong tech industry presence.
• The area offers a mix of urban and suburban living, with easy access to public transportation and numerous amenities.
• Brooklyn is known for its diverse food scene, cultural attractions, and outdoor recreation opportunities.

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: Propel's remote-friendly work environment and flexible hours allow for a strong work-life balance, while the Brooklyn office provides a collaborative and engaging workspace.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Marketing
• In-depth interview with the Head of Marketing and a cross-functional panel
• Case study presentation and final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Propel's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to user acquisition, channel mix, and budget management
• Showcase your ability to work collaboratively with cross-functional teams and manage agencies or vendors

ATS Keywords: User Acquisition, Paid Media, Growth Marketing, Budget Management, Agency Management, Cross-Functional Collaboration, Strategic Planning, Data Analysis, Mobile Attribution

ASSUMPTION: Propel's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a strong focus on the role's core responsibilities.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Mobile attribution platforms (e.g., Appsflyer, Kochava, Adjust)
• Data analysis tools (e.g., SQL, Python)

ASSUMPTION: Propel uses a mix of industry-standard tools and platforms for marketing, data analysis, and project management.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Propel is committed to strengthening the social safety net and improving the financial health of low-income Americans
• User-centric: Propel prioritizes the needs and preferences of its users, designing products and services that meet their unique challenges and goals
• Collaborative: Propel fosters a culture of teamwork, open communication, and cross-functional collaboration

Work Style:

• Data-driven: Propel uses data and analytics to inform decision-making and drive growth
• Adaptable: Propel is a growing company that requires employees to be flexible and adaptable to change
• High-ownership: Propel encourages employees to take initiative, be proactive, and drive results

Self-Assessment Questions:

• Do you share Propel's commitment to improving the financial health of low-income Americans?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do you have a strong data-driven mindset and the ability to make strategic decisions based on analytics?

ASSUMPTION: Propel's mission-driven focus, user-centric approach, and collaborative work style make it an attractive option for candidates seeking a meaningful, data-driven, and team-oriented work environment.

⚠️ Potential Challenges

• The role requires managing a large budget and driving sustainable growth, which can be challenging and stressful at times
• Propel is a growing company, which can lead to uncertainty and rapid change
• The role involves working with external agencies and vendors, which can present unique challenges and require strong management skills
• The role may require occasional travel for team meetings and retreats

ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact, it also presents unique challenges that require strong leadership, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position offers a higher salary range and the opportunity to drive significant business impact
• Propel's focus on the low-income consumer market sets it apart from other consumer tech companies, presenting unique challenges and growth opportunities
• This role offers strong growth potential, with the opportunity to shape the future structure of the growth function and take on increased leadership responsibilities

ASSUMPTION: This role offers a unique combination of competitive compensation, significant growth potential, and the opportunity to make a meaningful social impact through Propel's mission-driven focus.

📝 Sample Projects

• Developing and executing a comprehensive user acquisition strategy, including channel mix, budget allocation, and creative testing
• Conducting A/B and incrementality testing to optimize campaign performance and drive step-change improvements in CAC and payback
• Collaborating with cross-functional teams to ensure cohesive messaging, seamless user journeys, and compounding impact across the funnel

ASSUMPTION: These sample projects reflect the core responsibilities and strategic focus of the Senior Growth Marketing Manager role at Propel.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Propel's user acquisition strategy and how this role will drive growth?
• How does Propel approach cross-functional collaboration, and how will this role work with other teams to optimize performance?
• What are the biggest challenges facing Propel's user acquisition efforts, and how can this role address them?
• How does Propel support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's long-term vision for the growth function, and how can this role contribute to its success?

ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, challenges, and growth opportunities, as well as Propel's culture and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study presentation showcasing your approach to user acquisition, channel mix, and budget management
• Be ready to discuss your ability to work collaboratively with cross-functional teams and manage agencies or vendors
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.