📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: TodayTix Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies across paid, owned, and onsite channels
- Driving customer acquisition and business growth through data-driven decision-making
- Collaborating with global channel experts and platform partners to optimize marketing efforts
- Merchandising onsite experiences to boost conversion and revenue
- Staying connected to the local cultural landscape to ensure timely and relevant campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of performance marketing channels to drive measurable outcomes and business growth.
📋 Key Responsibilities
✅ Own and execute the London growth marketing strategy across paid, owned, and onsite channels to drive customer acquisition and business growth
✅ Analyze audience gaps and develop marketing plans to close them, building, executing, iterating, and reporting on performance
✅ Leverage data and insights to inform promotional decisions based on customer behavior and commercial priorities
✅ Collaborate with platform partners to align media strategies with onsite experience, segmentation, and business goals
✅ Manage onsite merchandising for key conversion moments, such as show launches and promotional offers
✅ Test new growth surfaces and act swiftly on trends in the local cultural landscape
✅ Act as a scrappy operator, pushing through blockers and making quick calls to get things done with limited resources
ASSUMPTION: This role requires a high degree of ownership, adaptability, and strong communication skills to thrive in an ambiguous and fast-changing environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in growth, performance, or e-commerce marketing with multi-product or multi-service offerings
Required Skills:
- Proven ability to drive measurable outcomes through cross-channel strategy and execution
- Fluency in performance marketing channels, including paid social, paid search, display, and affiliate
- Experience optimizing onsite conversion, including promotional planning and merchandising
- A test-and-learn mindset, strong analytical skills, and comfort working with data and experimentation frameworks
- Understanding of urban audiences and how different segments respond to content and offers
- High ownership and adaptability in ambiguous or fast-changing environments
- Strong communication and stakeholder management skills across teams and levels
- Experience in ticketing/live entertainment or two-sided marketplaces
- A genuine passion for theatre, culture, or the arts
Preferred Skills:
- Experience with specific marketing platforms (e.g., Google, Meta)
- Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Knowledge of the London theatre and cultural landscape
ASSUMPTION: Candidates with a strong background in growth marketing and a proven track record of driving measurable outcomes are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Growth Marketing Manager in London)
Benefits:
- Hybrid work environment (blend of in-office and at-home days)
- Up to 4 weeks per year of flexible 'work from anywhere'
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Access to a corporate rate Vitality PMI plan
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
Working Hours: 40 hours per week, with flexibility for employees to choose where they work for the rest of the week
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Growth Marketing Manager in London, with benefits tailored to attract and retain top talent in the competitive UK job market.
📌 Applicant Insights
🔍 Company Context
Industry: TodayTix Group is the global e-commerce leader for cultural experiences, specializing in ticketing and live entertainment. They operate in a competitive and dynamic market, requiring adaptability and innovation to stay ahead of the curve.
Company Size: TodayTix Group has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: TodayTix Group was founded in 2013, with a strong focus on growth and expansion in the global cultural experiences market.
Company Description:
- TodayTix Group designs frictionless e-commerce experiences via innovative product design and industry-leading technology
- They have an intimate understanding of their millions of customers, optimizing partner relationships by providing unparalleled access to engaged audiences
- With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TodayTix Group is at the forefront of the digital transformation of culture
Company Specialties:
- Theater ticketing and live entertainment
- E-commerce and digital marketing
- Data-driven decision-making and customer matchmaking technology
- Global expansion and market penetration
Company Website: TodayTix Group
ASSUMPTION: TodayTix Group's focus on growth, innovation, and customer-centric strategies makes it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic and competitive industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to drive business growth through strategic marketing initiatives.
Reporting Structure: The Senior Growth Marketing Manager will report directly to the Head of Marketing for the London region and collaborate closely with global channel experts and platform partners.
Work Arrangement: This is a hybrid role, requiring employees to work a minimum of 2 days per week in the office, with the flexibility to choose where they work for the rest of the week.
Growth Opportunities:
- Expanding the London market and driving customer acquisition growth
- Collaborating with global channel experts and platform partners to optimize marketing efforts
- Developing and executing innovative marketing campaigns to drive business growth
- Potential career progression into leadership roles within the marketing department or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for driving business impact and advancing their career within the organization.
🌍 Location & Work Environment
Office Type: TodayTix Group's London office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): TodayTix Group's London office is located in the heart of the city, providing easy access to public transportation and cultural attractions.
Geographic Context:
- London is a major global hub for theatre, culture, and entertainment, providing a rich environment for marketing professionals to thrive
- The city's diverse population and vibrant cultural scene offer unique opportunities for targeted marketing campaigns
- London's competitive job market and high cost of living may impact salary expectations and benefits packages
Work Schedule: Employees can choose where they work for the majority of the week, with a minimum of 2 days per week required in the office.
ASSUMPTION: TodayTix Group's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with TodayTix Group's values and mission
- Technical proficiency in performance marketing channels and tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the London theatre and cultural landscape in your application materials
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and communication skills
- Showcase your passion for theatre, culture, or the arts in your application and interview
ATS Keywords: Growth Marketing, Performance Marketing, E-commerce Marketing, Customer Acquisition, Data Analysis, Audience Segmentation, Campaign Planning, Conversion Optimization, Stakeholder Management, Communication Skills, Analytical Skills, Merchandising Strategy, Digital Marketing, Social Media Marketing, Search Engine Marketing, Content Promotion, Market Responsiveness
ASSUMPTION: TodayTix Group's interview process is designed to assess candidates' strategic thinking, data-driven decision-making, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Google Ads
- Meta Ads Manager
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft Office)
ASSUMPTION: TodayTix Group uses industry-standard marketing and project management tools to streamline workflows and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Data-driven decision-making
- Accountability and ownership
Work Style:
- Fast-paced and dynamic, with a focus on speed and experimentation
- Highly collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on measurable outcomes
- Adaptable and flexible, with a willingness to pivot and iterate based on new information
Self-Assessment Questions:
- How do you stay up-to-date with trends in the London theatre and cultural landscape?
- How do you approach testing and iterating on marketing campaigns to optimize performance?
- How do you balance data-driven decision-making with a customer-centric mindset?
ASSUMPTION: TodayTix Group values candidates who are passionate about theatre, culture, or the arts, and who can thrive in a fast-paced, collaborative, and data-driven work environment.
⚠️ Potential Challenges
- The competitive London job market may present challenges in attracting and retaining top talent
- The dynamic and fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities
- The hybrid work arrangement may present challenges in maintaining a strong company culture and fostering collaboration among team members
- The role may require candidates to work outside of regular business hours to attend cultural events or manage campaign launches
ASSUMPTION: TodayTix Group's Senior Growth Marketing Manager role presents unique challenges and opportunities for candidates seeking to drive business growth in a dynamic and competitive market.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving customer acquisition and business growth in the London market
- TodayTix Group's focus on data-driven decision-making and continuous learning sets it apart from other organizations in the ticketing and live entertainment industry
- This role offers significant growth opportunities for the right candidate, with a clear path for driving business impact and advancing their career within the organization
ASSUMPTION: TodayTix Group's Senior Growth Marketing Manager role is unique in its focus on driving customer acquisition and business growth in the London market, with a strong emphasis on data-driven decision-making and continuous learning.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition during the London Theatre Week
- Optimizing onsite merchandising for key conversion moments, such as show launches and promotional offers
- Testing new growth surfaces, such as out-of-home placements or emerging ad platforms, to drive customer acquisition and business growth
ASSUMPTION: TodayTix Group's Senior Growth Marketing Manager role offers a wide range of projects and initiatives to drive customer acquisition and business growth in the London market.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its marketing campaigns, and how are these metrics used to inform decision-making?
- What opportunities are there for collaboration and knowledge-sharing with global channel experts and platform partners?
- How does the company foster a strong company culture and maintain collaboration in a hybrid work environment?
ASSUMPTION: TodayTix Group's interview process is designed to assess candidates' strategic thinking, data-driven decision-making, and cultural fit for the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and communication skills
- Showcase your passion for theatre, culture, or the arts in your application and interview
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
