Senior Growth Marketing Manager, APAC (SEM)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager, APAC (SEM)

🔹 Company: Airbnb

🔹 Location: South Korea

🔹 Job Type: Full-time, Remote (based in Singapore, Japan, or South Korea)

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (based in Singapore, Japan, or South Korea)

🚀 Job Overview

Key aspects of this role include:

• Leading regional SEM initiatives and optimizing paid search programs across Google and Bing
• Developing effective processes to identify performance changes and find new growth opportunities
• Collaborating with cross-functional teams and regional partners to support regional goals
• Analyzing reports, extracting insights, and transforming them into actionable changes to accelerate performance

ASSUMPTION: This role requires a strong understanding of SEM within growth marketing and how growth marketing influences overall company growth. The ideal candidate will have extensive experience owning SEM and other parts of the growth marketing funnel and be a proven thought partner for cross-functional teams.

📋 Key Responsibilities

✅ Own the optimization and management of our paid search program across Google and Bing for your region, including structure and targeting improvements, keyword expansion, landing page testing, and improvement of bid management processes

✅ Develop an effective optimization process to quickly identify and respond to changes in performance

✅ Proactively find new opportunities for growth and efficiency gains

✅ Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance

✅ Research and leverage SEM industry trends and competitive analysis to inform marketing strategies

✅ Communicate with the Growth Marketing Leadership Team, sharing performance, insights, and new opportunities

✅ Work closely with regional partners to fully support regional goals

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with little oversight. The ideal candidate will be able to prioritize and manage their own work, clearly tying it to the goals of the larger team and the business as a whole.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of relevant experience working at an in-house growth marketing team

Required Skills:

• Proven track record of owning growth marketing channels, preferably SEM
• Strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy-to-digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Preferred Skills:

• Fluency in multiple languages (e.g., English, Mandarin, Japanese, Korean)
• Experience working in the travel or hospitality industry

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Airbnb's business.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Growth Marketing Manager role with 8+ years of experience in the APAC region, the estimated salary range is $120,000 - $180,000 USD per year. This range may vary depending on factors such as location, experience, and skills.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous time off, including vacation, sick leave, and company holidays
• Employee stock purchase plan
• Growth opportunities and professional development

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 6:00 PM local time, with flexibility for occasional early mornings or late evenings to accommodate global team meetings and deadlines.

ASSUMPTION: While Airbnb does not provide specific salary information for this role, the estimated salary range is based on market research and industry standards for similar roles in the APAC region.

📌 Applicant Insights

🔍 Company Context

Industry: Airbnb operates in the Software Development industry, focusing on travel accommodations, collaborative economy, and hospitality.

Company Size: Airbnb is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Airbnb was founded in 2007 and has since grown to over 5 million Hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.

Company Description:

• Airbnb is a community-based platform that connects hosts and guests, offering unique stays and experiences worldwide
• The company prioritizes connection, belonging, and authentic travel experiences
• Airbnb is committed to working with the broadest talent pool possible, fostering an inclusive work environment

Company Specialties:

• Travel accommodations
• Collaborative economy
• Hospitality

Company Website: http://airbnb.com

ASSUMPTION: Airbnb's commitment to inclusion and belonging ensures a diverse and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing regional SEM initiatives.

Reporting Structure: The Senior Growth Marketing Manager will report to the Growth Marketing Lead and work closely with cross-functional teams and regional partners.

Work Arrangement: This role is remote, with the expectation that the candidate is based in Singapore, Japan, or South Korea.

Growth Opportunities:

• Expanding the current SEM program and preparing for the future of both the industry and Airbnb
• Collaborating with cross-functional teams to raise the bar of expertise in the Growth Marketing team
• Potential career progression into leadership roles within the Growth Marketing department

ASSUMPTION: Airbnb's commitment to growth and innovation provides ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with the expectation that the candidate is based in Singapore, Japan, or South Korea.

Office Location(s): Airbnb's headquarters are in San Francisco, CA, USA, with additional offices in Singapore and Dublin.

Geographic Context:

• South Korea is a major market for Airbnb, with a growing number of hosts and guests
• The APAC region is a strategic focus for Airbnb's growth and expansion
• The remote work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with flexibility for occasional early mornings or late evenings to accommodate global team meetings and deadlines.

ASSUMPTION: While Airbnb does not provide specific information about the work environment for this role, the remote work arrangement and flexible hours suggest a supportive and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth technical interview with the Growth Marketing team
• Final interview with the Growth Marketing Leadership Team

Key Assessment Areas:

• SEM expertise and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Alignment with Airbnb's company values and culture

Application Tips:

• Highlight relevant SEM experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Airbnb's business and the role's requirements
• Prepare for technical interview questions related to SEM, data analysis, and optimization strategies
• Research Airbnb's company culture and values to demonstrate your fit with the organization

ATS Keywords: SEM, Growth Marketing, Paid Search, Google Ads, Bing Ads, Keyword Expansion, Landing Page Testing, Bid Management, Performance Optimization, Collaboration, Communication, Analytical Mindset, Creativity, Attention to Detail, Proactivity, Market Research, Competitive Analysis

ASSUMPTION: Airbnb's application process is likely to be competitive, with a focus on assessing candidates' SEM expertise, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, proficiency in Google Ads and Bing Ads is likely required for this role, as well as familiarity with data visualization and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Belonging
• Trust
• Curiosity
• Diversity
• Inclusion

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Proactive
• Results-oriented

Self-Assessment Questions:

• How do you embody Airbnb's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
• How do you approach data analysis and interpretation to inform decision-making?

ASSUMPTION: Airbnb's commitment to diversity, inclusion, and belonging ensures a supportive and engaging work environment for employees.

⚠️ Potential Challenges

• Managing multiple time zones and collaborating with global teams
• Keeping up with industry trends and competitive analysis in a fast-paced environment
• Balancing the need for autonomy and initiative with effective communication and collaboration
• Adapting to changes in priorities and work arrangements as the company grows and evolves

ASSUMPTION: While Airbnb offers numerous opportunities for growth and development, the fast-paced nature of the industry and the company's growth may present challenges for some candidates.

📈 Similar Roles Comparison

• This role is unique in its focus on regional SEM initiatives and optimization for the APAC market
• Compared to other Growth Marketing roles, this position requires a higher level of expertise in SEM and regional market knowledge
• Career progression in this role may lead to leadership positions within the Growth Marketing department or other related functions

ASSUMPTION: While this role shares similarities with other Growth Marketing positions, its focus on regional SEM initiatives and optimization sets it apart from other opportunities in the industry.

📝 Sample Projects

• Developing and implementing a regional SEM strategy to drive user acquisition and engagement
• Analyzing and optimizing keyword performance to improve click-through rates and conversion rates
• Collaborating with cross-functional teams to A/B test landing pages and improve user experience

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all tasks and duties.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Growth Marketing strategy for the APAC region?
• What are the key priorities for this role in the first 90 days?
• How does Airbnb support the professional development and growth of its employees?
• What are the most significant challenges facing the Growth Marketing team in the coming year, and how can this role contribute to addressing them?
• How does Airbnb foster a culture of inclusion and belonging, and what specific initiatives support this goal?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEM experience and achievements
• Write a cover letter that demonstrates your understanding of Airbnb's business and the role's requirements
• Prepare for technical interview questions related to SEM, data analysis, and optimization strategies
• Research Airbnb's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.