Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Kueski

🔹 Location: Mexico

🔹 Job Type: Full Time

🔹 Category: Financial Services

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the cross-functional Acquisition Squad to drive customer acquisition and scalable growth across all Kueski products, with a focus on Kueski Pay.
• Developing and optimizing acquisition strategies, including new user promotions, cross-sell initiatives, and funnel optimizations.
• Collaborating with the Performance team on user acquisition campaigns, marketing automation, and retargeting strategies.
• Monitoring and analyzing acquisition performance, continuously optimizing campaigns based on data insights.

ASSUMPTION: This role requires a strategic thinker with strong execution skills and a passion for data-driven decision-making. The ideal candidate will have experience in growth marketing, performance marketing, or digital acquisition roles and a proven track record of driving customer acquisition at scale.

📋 Key Responsibilities

✅ Lead the Acquisition Squad, fostering a high-performance and data-driven culture.

✅ Define and communicate the acquisition strategy, ensuring alignment with company OKRs.

✅ Present acquisition performance, insights, and key results to senior leadership and tribe leads.

✅ Oversee operational coordination, ensuring the squad has the necessary resources and resolving blockers.

✅ Drive cross-functionally to integrate growth initiatives while balancing strategic goals and operational constraints.

✅ Establish and manage the cadence of reporting, performance reviews, and executive escalations.

✅ Develop, and optimize acquisition strategies for Kueski Pay, including new user promotions, cross-sell initiatives, and funnel optimizations.

✅ Collaborate with the Performance team on the execution and performance of user acquisition campaigns, including paid media, SEO, and affiliate marketing.

✅ Manage customer incentives (cashback, coupons, discounts) ensuring balance between short-term conversions and long-term profitability.

✅ Design and execute experiments across marketing, pricing, risk, and product strategies to improve efficiency and reduce acquisition costs.

✅ Improve the customer journey from session to loan disbursement, optimizing conversion rates at each step of the funnel.

✅ Oversee marketing automation, retargeting, and personalization strategies to increase engagement and loan applications.

✅ Partner with Product and Data teams to enhance website and landing page experiences, for higher conversions.

✅ Develop and maintain a quantified growth model, incorporating OKRs and budget forecasting.

✅ Monitor and analyze acquisition performance, continuously optimizing campaigns based on data insights.

✅ Prioritize and track the impact of acquisition initiatives ensuring alignment with strategic goals.

✅ Implement and refine attribution models to improve marketing measurement and decision-making.

✅ Own the development and management of acquisition dashboards, ensuring comprehensive visibility into performance trends.

✅ Enhance data measurement capabilities in collaboration with Product and Data teams, including Google Tag Manager and Amplitude tracking.

✅ Plan, manage, and optimize the acquisition budget, ensuring efficient resource allocation and maximum ROI.

✅ Balance growth targets with cost-efficiency, maintaining a healthy CAC-to-LTV ratio.

✅ Work with finance and leadership teams to adjust acquisition strategies based on business priorities and budget constraints.

ASSUMPTION: This role requires strong leadership skills, expertise in paid media strategy, digital marketing, and performance optimization, as well as proficiency in marketing analytics tools, attribution models, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

Experience: 7+ years of experience in growth marketing, performance marketing, or digital acquisition roles, with a proven track record of driving customer acquisition at scale.

Required Skills:

• Strong leadership skills, with experience managing cross-functional teams or squads.
• Expertise in paid media strategy, digital marketing, and performance optimization.
• Proficiency in marketing analytics tools, attribution models, and data-driven decision-making.
• Exceptional problem-solving skills, with the ability to make strategic trade-offs and execute tactically.
• Strong collaboration and communication skills, capable of aligning multiple stakeholders.
• Experience managing large acquisition budgets, ensuring cost efficiency and scalable growth.

Preferred Skills:

• Experience in the financial services or fintech industry.
• Fluency in Spanish.

ASSUMPTION: While not explicitly stated, experience in the financial services or fintech industry and fluency in Spanish may be beneficial for this role due to the company's focus and target market.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for senior growth marketing managers with 7+ years of experience in Mexico. This estimate takes into account the company's size, location, and the level of responsibility and impact required for this role.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policy
• Employee assistance program
• Professional development opportunities
• Company-sponsored events and team-building activities

Working Hours: Full-time position with standard working hours, typically Monday through Friday, 9:00 AM to 6:00 PM local time. However, the company offers flexible working arrangements, including remote work options, to accommodate individual needs and preferences.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications, experience, and negotiation skills. The benefits listed are typical for a company of Kueski's size and industry but may be subject to change or variation.

📌 Applicant Insights

🔍 Company Context

Industry: Kueski is a leading online consumer lender in Mexico, providing financial services for users who are ineligible for traditional bank loans. The company specializes in fintech, finance, development, technology, data, and machine learning.

Company Size: Kueski has 501-1,000 employees, making it a mid-sized company with a well-established infrastructure and resources to support growth and innovation.

Founded: Kueski was founded in 2012 and has since grown to become the largest online consumer lender in Mexico, with a strong reputation for ethical business practices and a commitment to diversity and inclusion.

Company Description:

• Kueski is the largest online consumer lender in Mexico, providing financial services for users who are ineligible for traditional bank loans.
• The company uses technology and data analysis criteria to position itself as a market leader in the fintech industry.
• Kueski has received multiple industry recognitions, including being named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI.

Company Specialties:

• Fintech
• Finance
• Development
• Technology
• Data and machine learning

Company Website: kueski.com

ASSUMPTION: Kueski's focus on fintech and financial services makes it an attractive employer for candidates interested in the financial services industry. The company's commitment to ethical business practices and diversity and inclusion creates a positive work environment for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in growth marketing, performance marketing, or digital acquisition roles.

Reporting Structure: The Senior Growth Marketing Manager will report directly to the Chief Marketing Officer (CMO) and oversee the cross-functional Acquisition Squad, consisting of team members from various departments, including Performance, Product, and Data.

Work Arrangement: This role is primarily on-site, with the option for flexible working arrangements, including remote work, to accommodate individual needs and preferences.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the company, such as taking on additional responsibilities or moving into a leadership role.
• The company's focus on innovation and growth creates opportunities for employees to develop new skills and take on new challenges.
• Kueski's commitment to professional development provides employees with opportunities to attend training programs, workshops, and conferences to enhance their skills and knowledge.

ASSUMPTION: The growth opportunities for this role are significant, given the company's focus on innovation and growth, as well as its commitment to professional development and employee advancement.

🌍 Location & Work Environment

Office Type: Kueski's headquarters is located in Guadalajara, Jalisco, Mexico, with a modern and collaborative work environment that fosters creativity and innovation.

Office Location(s): Avenida de las Américas 1297, Piso 03-15, Guadalajara, Jalisco 44630, MX

Geographic Context:

• Guadalajara is the second-largest city in Mexico and the capital of the state of Jalisco, located in western Mexico.
• The city is known for its vibrant culture, rich history, and diverse economy, with a strong focus on technology and innovation.
• Guadalajara offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities.

Work Schedule: Full-time position with standard working hours, typically Monday through Friday, 9:00 AM to 6:00 PM local time. However, the company offers flexible working arrangements, including remote work options, to accommodate individual needs and preferences.

ASSUMPTION: The work environment at Kueski is collaborative and innovative, with a strong focus on creativity and problem-solving. The company's commitment to diversity and inclusion creates a positive and supportive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Expertise in paid media strategy, digital marketing, and performance optimization
• Proficiency in marketing analytics tools, attribution models, and data-driven decision-making
• Leadership skills and the ability to manage cross-functional teams
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with growth marketing, performance marketing, or digital acquisition roles, as well as your track record of driving customer acquisition at scale.
• Demonstrate your understanding of the financial services industry and Kueski's business model.
• Showcase your ability to lead cross-functional teams and drive strategic initiatives.

ATS Keywords: Growth Marketing, Performance Marketing, Digital Acquisition, Customer Acquisition, Funnel Optimization, Marketing Automation, Attribution Models, Data-Driven Decision-Making, Leadership, Cross-Functional Teams, Strategic Initiatives, Financial Services, Fintech

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and qualifications in growth marketing, performance marketing, or digital acquisition roles, as well as their ability to lead cross-functional teams and drive strategic initiatives.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Attribution models (e.g., last-click, first-click, time decay, position-based)
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for the growth marketing, performance marketing, and digital acquisition industries. Candidates should be familiar with these tools and technologies and be able to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Kueski values creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect.
• Integrity: Kueski is committed to ethical business practices and maintaining the highest standards of professional conduct.
• Diversity and Inclusion: The company values diversity in all forms and is committed to creating an inclusive work environment where everyone feels valued and respected.

Work Style:

• Data-driven: Kueski makes decisions based on data and analytics, using evidence to inform strategy and tactics.
• Agile: The company embraces an agile work environment, with a focus on iterative development and continuous improvement.
• Customer-centric: Kueski prioritizes the needs and preferences of its customers, using customer feedback to inform product development and marketing strategies.

Self-Assessment Questions:

• Do you have experience leading cross-functional teams or squads in a growth marketing, performance marketing, or digital acquisition role?
• Are you comfortable working in a data-driven environment, using evidence to inform strategy and tactics?
• Do you have experience managing large acquisition budgets, ensuring cost efficiency and scalable growth?
• Are you comfortable working in an agile environment, with a focus on iterative development and continuous improvement?
• Do you have experience in the financial services or fintech industry?
• Are you fluent in Spanish?

ASSUMPTION: Candidates should assess their fit with Kueski's company values, work style, and self-assessment questions to ensure they are a good match for the company's culture and work environment.

⚠️ Potential Challenges

• Managing a large acquisition budget while maintaining a healthy CAC-to-LTV ratio may be challenging, requiring strong budget management skills and a focus on cost-efficiency.
• Balancing growth targets with cost-efficiency may require strategic trade-offs and prioritization, as well as strong communication and collaboration skills.
• Working in a fast-paced, dynamic environment may require strong adaptability and resilience, as well as the ability to manage multiple priorities and deadlines.
• Managing a cross-functional team or squad may require strong leadership skills, as well as the ability to foster a high-performance and data-driven culture.

ASSUMPTION: The potential challenges for this role are significant, given the company's focus on innovation and growth, as well as the dynamic and fast-paced nature of the financial services industry. Candidates should be prepared to manage a large acquisition budget, balance growth targets with cost-efficiency, and work in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager role at a fintech or financial services company, with a focus on customer acquisition and driving scalable growth.
• However, this role may differ in terms of the company's size, culture, and work environment, as well as the specific products and services offered.
• Career paths for this role may include advancement to a Chief Marketing Officer (CMO) or other senior leadership positions within the company or industry.

ASSUMPTION: The similarities and differences between this role and similar roles in the industry should be carefully considered by candidates, as they may impact the fit and potential career growth opportunities for the role.

📝 Sample Projects

• Developing and executing a new user promotion campaign to drive customer acquisition and increase brand awareness.
• Optimizing the customer journey from session to loan disbursement, using data-driven insights and A/B testing to improve conversion rates.
• Collaborating with the Product and Data teams to enhance website and landing page experiences, using heatmaps, user recordings, and other analytics tools to inform design and layout decisions.

ASSUMPTION: The sample projects for this role should be relevant to the specific responsibilities and requirements of the position, as well as the company's products and services.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the Acquisition Squad collaborate with other departments, such as Product, Data, and Finance?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 1-2 years, and how does this role contribute to addressing those challenges?

ASSUMPTION: The key questions to ask during the interview should be tailored to the specific role and company, as well as the candidate's personal goals and priorities. Candidates should use the interview as an opportunity to assess the fit and potential growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with growth marketing, performance marketing, or digital acquisition roles, as well as your track record of driving customer acquisition at scale.
• Prepare for the interview by researching Kueski's business model, industry, and competitors, as well as the specific responsibilities and requirements of the role.
• Be prepared to discuss your experience with marketing analytics tools, attribution models, and data-driven decision-making, as well as your ability to lead cross-functional teams and drive strategic initiatives.
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.